generative ai impact

In this episode, hosts Stan Wisseman and Rob Aragao reflect on the cybersecurity landscape of 2023 and discuss its potential impacts on the upcoming year, 2024. They delve into the alarming increase in incidents and breaches, noting a 30% rise. The conversation covers major breaches, such as the MOVEit and Okta incidents, emphasizing the growing threat of ransomware across various sectors.

The hosts highlight the interconnectedness of organizations, raising concerns about dependency on common platforms and the resulting ripple effect during security breaches. They stress the importance of reevaluating security controls and adopting a layered approach to mitigate vulnerabilities.

The episode also explores the escalating cyber warfare between nation-states, citing the ongoing conflict between Ukraine and Russia. Stan and Rob anticipate an increase in nation-state cyber threats, emphasizing the need for enhanced threat intelligence and proactive cyber defense measures.

Regulations, including the SEC cyber rule and the EU Act, are discussed as significant factors shaping the cybersecurity landscape. The hosts predict a continued evolution of regulations, emphasizing the need for organizations to adapt to changing compliance requirements.

The conversation touches on the emergence of generative AI and its impact on various industries, especially in cybersecurity. Stan and Rob acknowledge the dual nature of AI as both a tool for efficiency and a potential threat in the hands of malicious actors. They predict ongoing discussions about the regulation of AI and its implications.

Other topics include cyber insurance, where the hosts anticipate increased scrutiny and tighter requirements, and the importance of leveraging insurance requirements to drive cybersecurity improvements within organizations.

As the hosts look ahead to 2024, they emphasize the race between cybersecurity defenders and threat actors, acknowledging the potential for increased efficiency on the defenders' side but recognizing the challenges posed by the evolving threat landscape.

Other episodes mentioned in this edition:
Time to Take Them More Seriously - What's Iran Doing in Cyber?  - EP 11
https://www.buzzsprout.com/2004238/episodes/10791018

Progress Over Perfection - Implementing the Executive Order - EP18
https://www.buzzsprout.com/2004238/episodes/10791011

SEC Cyber Rules Just Got Real - EP 69
https://www.buzzsprout.com/2004238/episodes/13875180

SEC Cyber Rules Forcing Boards to Pivot - EP 57
https://www.buzzsprout.com/2004238/episodes/12344694

US National Cybersecurity Strategy and EU Cyber Resilience Act - EP 61
https://www.buzzsprout.com/2004238/episodes/12532348

NIS2 Directive: Cyber Insights - EP 76
https://www.buzzsprout.com/2004238/14173706

AI and ChatGPT - Security, Privacy and Ethical Ramifications - EP 62

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Get in touch via reimaginingcyber@gmail.com

In this week's episode of Data Unlocked, Jason talks with the Co-Founder of ON_Discourse, Toby Daniels, to discuss the future of SEO and how generative AI is changing everything.

Nearly two decades ago, Google emerged as a quirky yet efficient alternative to the complex cataloging efforts of Yahoo.

With its simple search box, Google simplified the process of finding information on the internet.

Fast forward to today, and platforms like ChatGPT have similarly introduced expanded text boxes that showcase the evolution of AI-driven search experiences.

The major question is whether AI will serve as an enhancement or a detriment to media and its models.

The narrative around SEO's future becomes pertinent as ChatGPT and comparable technologies challenge Google's traditional search methods. Generative AI is making the flaws of the Google search engine experience more apparent by providing alternatives that offer cleaner and more effective solutions.

The beauty of SEO lies in the ability to identify consumer demands and gaps in the market, allowing brands to respond with relevant content or products.

With generative AI training done on the same dataset as Google, a new approach to content generation and search experiences is imminent and promises huge disruption.

However, this leads to disintermediation in the distribution channel known as SEO. Brands might lose their visibility as AI answers lack the identity that Google's ecosystem provides.

What does all this mean for SEO, marketing, and Google?

Tune in to this insightful conversation to learn more!

Key Takeaways:

Intro (00:00)

The future of SEO with generative AI (02:55)

How SEO evolved over the years (07:07)

Will Google survive the AI onslaught (10:40)

How long it will it take to disrupt Google (14:48)

The anatomy of Google and what makes them different (20:59)

Additional Resources:

Toby Daniels: https://www.linkedin.com/in/tobydaniels/

On_Discourse:https://www.linkedin.com/company/ondiscourse/

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