ai in content creation

In this podcast episode, we spoke with Andreea Stefan, the SEO Lead at Planable, a social media content collaboration and approval platform.

Andreea Stefan has spent the last 8 years in marketing agencies and client-side, creating and executing SEO strategies, building SEO teams, and managing resources for organic growth. Now, she is the SEO Lead @ Planable.io.

In the last 2 years at Planable, her focus has been building their topical authority from the ground up, setting up a healthy SEO foundation, and scaling content production without sacrificing quality. They started this year with 30,000 monthly organic visits, and they're now at 80,000+. They've doubled the number of revenue-generating blog posts, and they've seen a 250% increase in ARR from organic traffic.

We discussed the approach Andreea took in driving a 250% increase in ARR and doubling organic traffic to Planable's website by focusing on a thorough SEO foundation and effectively strategizing content. 

We covered several pivotal components of their strategy, such as: 

• Content pruning
• Proper keyword and persona research
• Creating detailed content briefs
• Leveraging AI but also capitalizing on expert opinions for a unique content touch
• And collaborative efforts among freelance writers and in-house team.

With their focus on quality over quantity and a spectrum of content that caters to the different stages of their customers' journey, Planable has created a recipe for a winning organic strategy.

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Links:
https://www.linkedin.com/in/andreea-stefan/
https://planable.io/

More about:
Explore: https://hop.online/
Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/
Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/

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Timestamps:

00:00 Intro
03:14 Busting SEO Myths: The Power of Internal Linking
07:44 The Importance of High-Converting Blog Posts
09:48 The secret behind Planable's Organic SEO Growth
11:35 The Process of Content Pruning and Refreshing/
20:31 Building a Comprehensive Keyword Mapping & Persona Research
23:00 Introducing Planable: A Content Collaboration Tool
28:28 The Content Editorial Calendar
30:27 The Art of Keyword Research and Intent
33:51 How to Write Successful Content Briefs
37:40 The Impact of AI on Content Creation
42:05 Planable's Content Promotion Strategy

David Sturgeon is the CEO and co-founder of Uncanny.gg, a gaming and esports technology platform that turns streamers into broadcasters. With over five years of experience in AI, David has been at the forefront of using AI to enhance the gaming and streaming experience.

In this episode of The AI for Sales Podcast, David discusses the intersection of gaming and AI. He shares how his company uses AI to analyze gameplay and provide real-time feedback to gamers, improving their skills and enhancing the viewer experience. David also explores the potential applications of AI in other industries, such as education and training.

KEY TAKEAWAYS

• Uncanny.gg uses AI to analyze gameplay and provide real-time feedback to gamers, improving their skills.
• The gaming industry is the largest entertainment industry in the world, and AI has the potential to revolutionize it.
• AI can be applied to other industries, such as education and training, to personalize the learning experience.
• AI has the power to transform industries in ways we can't yet predict, and its impact will be far-reaching.

QUOTES

• "In gaming, AI can analyze gameplay and provide real-time feedback to help gamers improve their skills." - David Sturgeon
• "The gaming industry is the biggest entertainment industry in the world, and AI has the potential to revolutionize it." - David Sturgeon
• "AI can personalize the learning experience in education and training, improving outcomes for students." - David Sturgeon

Connect and learn more about David Sturgeon through the link below:
LinkedIn: https://www.linkedin.com/in/davidsturgeon/

Learn more about AI for Sales with Chad:
LinkedIn Group: https://www.linkedin.com/groups/12811259/
LinkedIn Personal Page: https://www.linkedin.com/in/chadburmeister/
YouTube Channel: https://www.youtube.com/@TheAIforSalesPodcast
TikTok: https://www.tiktok.com/@ai4sales
Facebook Page: https://www.facebook.com/theaiforsalespodcast/
Twitter Page: https://twitter.com/saleshack

The AI For Sales Podcast is sponsored by our proud partners:
BDR.ai | https://www.bdr.ai/
TruVersity | https://www.truversity.com/

In this week's episode of Data Unlocked, Jason talks with the Co-Founder of ON_Discourse, Toby Daniels, to discuss the future of SEO and how generative AI is changing everything.

Nearly two decades ago, Google emerged as a quirky yet efficient alternative to the complex cataloging efforts of Yahoo.

With its simple search box, Google simplified the process of finding information on the internet.

Fast forward to today, and platforms like ChatGPT have similarly introduced expanded text boxes that showcase the evolution of AI-driven search experiences.

The major question is whether AI will serve as an enhancement or a detriment to media and its models.

The narrative around SEO's future becomes pertinent as ChatGPT and comparable technologies challenge Google's traditional search methods. Generative AI is making the flaws of the Google search engine experience more apparent by providing alternatives that offer cleaner and more effective solutions.

The beauty of SEO lies in the ability to identify consumer demands and gaps in the market, allowing brands to respond with relevant content or products.

With generative AI training done on the same dataset as Google, a new approach to content generation and search experiences is imminent and promises huge disruption.

However, this leads to disintermediation in the distribution channel known as SEO. Brands might lose their visibility as AI answers lack the identity that Google's ecosystem provides.

What does all this mean for SEO, marketing, and Google?

Tune in to this insightful conversation to learn more!

Key Takeaways:

Intro (00:00)

The future of SEO with generative AI (02:55)

How SEO evolved over the years (07:07)

Will Google survive the AI onslaught (10:40)

How long it will it take to disrupt Google (14:48)

The anatomy of Google and what makes them different (20:59)

Additional Resources:

Toby Daniels: https://www.linkedin.com/in/tobydaniels/

On_Discourse:https://www.linkedin.com/company/ondiscourse/

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