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    getting to aha!

    Explore "getting to aha!" with insightful episodes like "The Significance of Customer Insights for Business Success with Arnold Lee of CFO Growth Advisors", "From Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory Grushka", "Differentiation and Authenticity in Marketing with Alex Montas of BENlabs", "[Greatest Hits] Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter Agents" and "Influencer Marketing vs Celebrity Endorsements with Gil Eyal, Head of Marketing and Innovation at Silverstein Properties" from podcasts like ""Getting to Aha! with Darshan Mehta", "Getting to Aha! with Darshan Mehta", "Getting to Aha! with Darshan Mehta", "Getting to Aha! with Darshan Mehta" and "Getting to Aha! with Darshan Mehta"" and more!

    Episodes (16)

    The Significance of Customer Insights for Business Success with Arnold Lee of CFO Growth Advisors

    The Significance of Customer Insights for Business Success with Arnold Lee of CFO Growth Advisors
    In this episode of Getting to Aha!, Darshan Mehta is joined by Arnold Lee, CFO and Managing Director of CFO Growth Advisors. Join them as they explore the need for companies to understand why customers behave the way they do, the challenges faced by startups, and the formula of finance, strategy, and customer insights as the key to success.

    From Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory Grushka

    From Lawyer to Creative Director: Journeying into Insights and Storytelling with Kory Grushka
    n this episode of Getting to Aha!, Darshan Mehta is joined by Kory Grushka, Founder and Creative Director of Stories Bureau. Together, they delve into the interaction of Kory’s creative and legal career paths; explore the founding of Stories Bureau; and examine the impact of AI on storytelling.

    Differentiation and Authenticity in Marketing with Alex Montas of BENlabs

    Differentiation and Authenticity in Marketing with Alex Montas of BENlabs
    In this episode of Getting to Aha!, Darshan Mehta is joined by Alex Montas, Head of Marketing at BENlabs. They discuss Alex’s background and entrepreneurial mindset, the importance of differentiation, the need to maintain humanity and connection in the digital landscape, the evolution of AI in marketing, and the importance of taking risks and learning from failure.

    [Greatest Hits] Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter Agents

    [Greatest Hits] Why Customers Act the Way They Do with Rebecca Brooks, CEO & Founder of Alter Agents
    In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Rebecca Brooks, CEO & Founder of Alter Agents. They discuss Rebecca’s aha! moments, how to improve customer experience by making it more powerful and emotional for them, the revelation of customer truths, the future of brand loyalty, the emotional side of customer experience, product innovation, experience innovation, augmented reality, brand response to feedback, and more.

    Exploring the Power of the Subconscious with Shalini Josh Yamdagni of EFT Thailand

    Exploring the Power of the Subconscious with Shalini Josh Yamdagni of EFT Thailand
    In this episode of Getting to Aha!, Darshan Mehta is joined by Shalini Joshi Yamdagni, Chronic Pain Relief Expert at EFT Thailand. Together, they delve into the traumatic journey of pain that led Shalini to find Emotional Freedom Techniques (EFT), explore the mindset needed for successful EFT therapy, and examine how the subconscious mind can control everything from pain to marketing decisions.

    The True Meaning of Customer Centricity with Annette Franz, Founder and CEO of CX Journey

    The True Meaning of Customer Centricity with Annette Franz, Founder and CEO of CX Journey
    In this episode of Getting to Aha!, Darshan Mehta is joined by Annette Franz, Founder & CEO of CX Journey. They discuss Annette’s aha! journey; how customer experience came to be so vitally important in business; when the customer journey truly begins; and the difference between being customer-focused and customer-centric.
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