marketing campaign

On this day in 1961, Mattel introduced the Ken doll at the International Toy Fair in New York City. 

See omnystudio.com/listener for privacy information.

Learn how Kat Kavner, founder of Heyday Canning, created a viral marketing campaign to make her brand stand out.

For more on Heyday Canning and show notes click here.

David Johnston is the Associate Vice President for Alumni and Constituent Engagement at Boise State University. He leads the alumni annual giving marketing and communications teams within the university advancement.

00:00 - 00:18 “Those opportunities for student involvement, those pay dividends down the road. Not only are students building great memories and having great experiences, but we know from a marketing perspective, we know that students who are involved on campus are more likely to stay involved as alumni and want to give back down the road." — David Johnston

00:19 - 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast

00:37 - 02:24 David’s Background

02:25 - 14:53 Marketing Essentials Moment: Educational Marketing

14:54 - 16:25 David, Welcome to the show!

16:26 - 18:18 Member of Distinguished Alumni

18:19 - 25:25 Alumni Association

25:26 - 31:43 Boise State’s "Unbridled" Campaign

31:44 - 36:50 Boise State's Three Priorities

36:51 - 44:06 Athletics Engagement

44:07 - 46:30 Role of Volunteers

46:31 - 47:20 Kitcaster is your secret weapon in podcasting for business. Your audience is waiting to hear from you! Go to kitcaster.com/expedition to apply for a special offer for friends of this podcast.

47:21 - 48:59 Be a Part of The Campaign for Boise State – Visit: unbridled.boisestate.edu

49:00 - 54:34 Alumni Engagement Survey

54:35 – 1:02:03 Increasing Alumni Engagements

1:02:04 – 1:04:05 The Five R’s

1:04:06 – 1:07:57 Boise State’s Strong Brand

1:07:58 – 1:08:46 Thank you so much, David! Share this podcast, give us a review, and enjoy your marketing journey! (hello@themarketingexpedition.com)

1:08:47 – 1:09:36 Join themarketingexpedition.com today

#AlumniAssociation #BoiseStateUniversity #AlumniEngagements #EducationalMarketing #Branding #MarketingCampaign #StudentInvolvement #StudentRecruitment #MarketingPerspective #Leadership #Reviews #Rankings #Ratings #Referrals #Rewards

Join us for an inspiring journey through the evolution of Ada Village with Liz Haan, Marketing Director of Baton Collective and the creative force and owner behind Croft Haus. In this podcast episode, Liz shares the captivating story of how Ada Village transformed into a vibrant community of elegance and style. From her role in Baton Collective to the creation of Croft Haus, a retail haven catering to the adventurous, the modern, the old-country charm enthusiasts, and the trendsetters, Liz unveils the vision and collaboration that shaped Ada Village into the thriving hub it is today. Whether you're a resident, a fashion enthusiast, or intrigued by urban development, this podcast offers a fascinating exploration into the making of Ada Village, guided by Liz Haan's expertise and passion. 

In this episode, I sit down with PECAA's Marketing Member Business Advisor, Shelby Wade, to discuss the importance of launching a 'Use It or Lose It' campaign to drive more patient exams into your office.

Key Takeaways:

1. Overall, it's important to follow a yearly marketing calendar with each quarter focusing on a different type of campaign. The end of the year is great for a "Use It or Lose It" campaign.
2. Use It or Lose It is powerful because it reminds patients they have benefits to use and that they are likely to "lose out", which plays into human psychology. Preventing loss is an incredibly powerful driver of action.
3. Use your practice management platform to identify the patients who have not been in to see you. Selectively communicate with/ market to them for this campaign.
4. Use all avenues available to you for this type of campaign: website pop ups, email communications, social media, practice texting, online advertising/ Google Ads, PECAA Ads - even more traditional forms of advertising to those patients for which it works.
5. All content should have a call to action - a specific action item you want them to take after consuming your marketing materials. A great option is "There's No Better Time Than Now To Take Advantage of Your Vision Benefits. Schedule Your Appointment Online Today."

What Shelby is Listening To:

• How I Built This with Guy Raz

** Don't miss out on an extra $5 rebate for all commercial VSP Eye Exams extended through December 31, 2024. Earn up to an additional $15,000 in 2023 and up to $30,000 in 2024. Visit www.pecaaexamrebate.com now!**

[00:00 - 08:00] SEO Best Practices for e-Commerce Brands

• Bill on consulting enterprise and e-commerce brands on SEO, PPC, CRO, and content strategy 

• Best practices should be tailored to each website, vertical, and industry

• Google has become better at understanding the intent of a query

• SEO should be seen as an experiment; tests should be done quickly and pivoted on information

[08:01 - 24:16] SEO is Hard Work, But It Pays Dividends

• Common mistakes include filling text with keywords in hopes of convincing authority

• Success rate of an SEO campaign can be measured by revenue and analytics

• Content should be quality over quantity, rich, and holistic coverage of topics

• Utilize AI as a tool to help marketers do better work

Quote:

“[In SEO content marketing], the idea is not so much about how much. It's about quality. It's about what you're saying. Are you saying something that needs to be said?” - Bill Sebald

Connect with Bill by reaching out to him at bill@greenlanemarketing.com, Twitter @BillSebald, and Linkedin!

If you’d like to hear more episodes, you can find them at ecommercemoneymap.com, or on your favorite podcast directory.

Don’t forget to like, subscribe, and leave us a review!

If you want to learn more about the eCommerce Accounting Hub, visit ecommerceaccountinghub.com

If you want to learn more about Dahna Borg, visit brightredmarketing.com.au, or you can listen to Dahna's podcast "Bright Minds of eCommerce" here!

Thanks for tuning in; we’ll see you next time!

In light of the recent criticism faced by the Bud Light advertising campaign, the advertising and marketing industry finds itself in a precarious position. Keep an ear out as we maintain a solid brand-user connection, foster inclusivity, and avoid political and personal agendas with Sam and Travis. Be sure to follow this brand-new Business Monday series!

Key takeaways to listen for

• Dangers of integrating personal interests into your marketing approach 
• Why companies should consider the current generation’s perspective on timely matters
• The power of conveying a message through products
• How marketing works in today’s day and age
• Ways to incorporate inclusivity in your marketing strategy

Resources Mentioned In This Episode

• Bud Light
• Pabst Blue Ribbon
• Budweiser
• Anheuser-Busch
• Michael Jordan
• Nike 
• Jack Daniels 
• RuPaul
• Coors

About Sam Salah and Travis Revelle

Former corporate executive Travis Revelle switched to entrepreneurship in the internet and healthcare sectors, founding many successful businesses and raising hundreds of millions of dollars for his clients.

Sam Salah is a well-known businessperson and a lifelong serial entrepreneur interested in everything from technology to high-performance vehicles.

This episode is suitable for the C-Suite, entrepreneurs, business leaders, managers, and front-line employees because each of them is a wealth of material and a powerhouse when combined.

Connect with Sam and Travis 

LinkedIn: Travis Revelle | Sam Salah

Connect With Us

Master your context with real-results leadership training!

To learn more, visit our website at www.greatsummit.com.

For tax, bookkeeping, or accounting help, contact Dr. Nate’s team at www.theincometaxcenter.com or send an email to info@theincometaxcenter.com.

Follow Dr. Nate Salah on his Social Media

• Linkedin: Nate Salah, Ph.D.
• Instagram: @natesalah 
• Facebook: Nate Salah
• TikTok: @drnatesalah
• Clubhouse: @natesalah

北美高端健身品牌Equinox在1 月 1 日当天宣称不接受任何新会员，并且在社交媒体上发布了这样一个口号，"We don’t speak January”。这个营销宣传一出现，就立即招致很多批评和赞扬。有些人指责Equinox是在“羞辱讽刺”那些试图希望以更健康的生活方式开始新的一年的人，赞扬的人则认为这是一个超级聪明，超级大胆，非常符合Equinox的品牌精神。在最新这一期的“柠檬变成柠檬水”播客里，主持人俞骅和Poy Zhong邀请了柠檬水播客的regular嘉宾Frank Zhang一起讨论Equinox的最新campaign，欢迎大家收听！

收听方式:
请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, Google Podcasts, Amazon Music等，搜寻”柠檬变成柠檬水“。

Thank you for listening to our podcasts. We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page!

Givz the first Purpose Driven Performance marketing platform. 

"As simple as a discount, as impactful as a donation”. That’s what GIVZ is all about, and today we bring Founder Andrew Forman to the show.

Before founding GIVZ, Andrew spent 6 years in investment banking and was the treasurer of a nonprofit organization. 

He holds an MBA from Harvard Business School and a BA in Mathematics and Economics from Hamilton College.  

He now lives in New York, is a proud dad of a 3-year-old daughter and a 1-year-old son, and still tries to make time for recreational sports. 

As far as Givz, they help Shopify merchants use donation incentives vs. discounts. If you're ready to detox from the 'discount drug', check out the Givz playbook. The link will be in the show description, just scroll down! 

Givz is the proven tool for driving sales and better engaging consumers over all age and income groups. Givz lets you convert discounts into donations, adding a tangible value of purpose and meaning to every sale. 

Givz is more cost-effective than discount campaigns and consumers can support organizations and causes close to their heart, while charities receive funding they would otherwise not get.

Stay tuned for this week’s spotlight story near the halfway point of each show. As we have a former investment banker turned entrepreneur on the show today, we are going to touch on an article titled, “Investment Bankers Turned Entrepreneurs: The Critical Skills Required to Succeed”, then get Andrew’s take on it. Follow along here

What will we discuss this week?
-Selling a dream vs. selling the data in investment banking
-Motivating a team vs. Motivating an employee
-When the time is right to leave corporate
-Balancing being a dad and owning a company
-Why "The Hard Things of Hard Things" made an impact, and so much more. Enjoy the show.

Guest Website
Guest LinkedIn

The show travels to New York City for episode #223 of That Entrepreneur Show- The podcast where founders of companies and brands from around the globe share their entrepreneurial journeys, lessons learned, tips for success, and more each Friday since 2019.

Email: PodcastsByLanci@Gmail.com
Listen to A Mental Health Break here: https://AMentalHealthBreak.Buzzsprout.com
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For Digital Editing Inquiries and Potential Podcast Guests: Email: PodcastsByLanci@Gmail.com

Adventure by MusicbyAden | https://soundcloud.com/musicbyaden
Happy | https://soundcloud.com/morning-kulishow/happy

If you enjoyed this week's show, click the subscribe button to stay current.

Listen to A Mental Health Break Episodes here

Tune into Writing with Authors here

To kick off season 3 of the podcast, I give you coaches and course creators 3 launch trends to watch for throughout 2022 and possibly to employ in your own launches.

2021 was quite a year of growth, disappointment, scaling, refinement, so many challenges and so many opportunities for more. All of that has significantly impacted what audiences are looking for in terms of their experiences during a launch and inside the programs they sign up for.

In this episode, I share 3 of the things that I'm expecting to see more and more launches tap into, based on the realities that 2021 has created for us.

DM me on Instagram @ thelaunchcopycoach to let me know what you think about this episode!

Meet Shauna Armitage, a mom of four, military wife, host of the Startup Renegades podcast, and successful entrepreneur.  As a fractional CMO for early startups, she has helped her clients achieve results like a 400% increase in website conversions and a 220% growth in sales.

Important takeaways:

• How she overcame losing her dream job … “I woke up one day and couldn't access my email. I had three little kids at home at the time … I lost this job that I loved. And it just changed everything …it was heartbreaking. This was three weeks before my husband left for a six-month deployment.”
• 3 things you need to have a successful marketing campaign and 1 of the biggest marketing mistakes business owners make 
• How she manages being a successful entrepreneur while being a mom of four kiddos
• Relationship marketing funnels
• Startup vs small business
• Brand partnerships

"We like to put entrepreneurship on a pedestal and we make it look so sexy. And having these moments where founders are saying things like, that was tough, or I failed, or that was the fifth time I failed.  Hearing from successful people that they've had those moments and that they've moved on to do something successfully, I think is probably the most inspiring thing." ~Shauna Armitage

CONNECT WITH SHAUNA

• Instagram: @shauna.armitage
• Website: shaunaarmitage.com
• Podcast: startuprenegades.com
• Email Address: shauna@makingmoxie.com

CONNECT WITH MANDY

• mandysawyer.com
• insta @mandycreativevision 
• facebook @mandyscreativevision
• Mandy's Vision Gig fb group

Kitcaster Podcast Agency 
Grow your personal and business brand voice by getting booked on podcasts through Kitcaster!

WORK WITH MANDY

• mandyscreativevision.com
• embraceyourworthwellness.com
• https://www.facebook.com/mandyscreativevision
• https://www.facebook.com/embraceyourworthwellness
• Mandysawyer.com/visionguide (Free vision board guide)
• https://view.flodesk.com/pages/6327754e821b5d8e1a7d5616 (Free thank you card templates)
• https://mandysawyer.com/embraceyourworthplanner (Printable planner)
• mandysawyervision@gmail.com

This week on The Digital Marketing Scoop, Mark is talking about the role of negative keywords within Google Ads.

During this episode, Mark talks about negative keywords - what they are, how to use them and their importance when you are running a Google Ads campaign.

Follow CLIQ on:
Facebook
https://www.facebook.com/cliqmediaandmarketing

Instagram
https://www.instagram.com/cliq.ie

Twitter
https://twitter.com/Cliq_ie

Linkedin
https://ie.linkedin.com/company/cliq-media-&-marketing

YouTube
https://www.youtube.com/channel/UC1PmmAJcTTQ-XWDfTyzbiwg

TikTok
https://www.tiktok.com/@cliqtok

In this podcast, we explain how to create the perfect content marketing campaign. 

Content marketing is a strategic marketing approach that utilises videos, blogs, podcasts, guides, and other media to attract, engage, and retain a target audience.

By creating content that has a unique and trustworthy voice, you can offer answers to your audience’s questions, build trust and credibility, and strengthen your reputation as a whole.

Every content marketing campaign is going to differ slightly. As marketers, we all create content with different creative flares, ideas and structures. Nevertheless, there are always several elements that will factor into any great content marketing campaign. 

Here are the 7 key features that you need to include to create the perfect content marketing campaign:

1.  Set your goals: what problem are you solving for the customer? 
2. Define your target audience: segmentation & buyer personas
3. Content for the buyer’s journey stage
4. SEO: Keyword research
5. Create your topic cluster
6. Content calendar
7. Measure success: marketing analytics

Listen to this episode of The Marketing Slice to dive a little deeper into each of the 7 aspects that feature in the perfect content marketing campaign.

If you would rather read about this topic, check out the original blog right here. 

Takeaways

Neither here nor there 

• Last week our team talked about minimalism, which resulted in a tangential (a stretch, we'll admit) conversation about Wes Anderson movies. Stephanie was to watch Moonrise Kingdom, and Chase was assigned to watch The Grand Budapest Hotel.
• Both reported on this episode offering positive remarks for the cinematography, yet a skeptical outlook on the quirky style.

A little inspiration from industries outside of healthcare

• The Effie Awards are notable marketing awards that focus on effectiveness. While many awards get a bad rap for celebrating cool ideas alone, The Effies celebrate engaging campaigns that produce quantifiable results.
• What better way to inspire bold marketing initiatives in the health industry than to look at what's working in other sectors? Each member of our podcast team selected one Effie Award-winning campaign to talk about.

Live from the Library

• Stephanie selected the Chicago Public Library's campaign, "Live from the library." The campaign, born in the middle of COVID-19 shutdowns, sought to increase access to books.
• Live from the Library was a daily storytelling series where celebrities, Chicago residents, and others read stories to audiences on Facebook Live. The campaign featured everyone from the Obamas to Dolly Parton.
• In Stephanie's opinion, one of the primary drivers of success was the campaign's simplicity and the naturalness of the content for the platform. Another was that the celebrities donated their time and produced the video from home. So, overall, the campaign cost was extremely low.
• High-profile influencers may be willing to do similar 'pro-Bono work for health systems, provided health system marketers produce simple concepts that support the common good.

"Escape Mountain," Ski-Doo. 

• Chase's favorite campaign was "Escape Mountain" by snowmobile brand Ski-Doo. To engage with a new generation of snowmobilers, the brand launched the three-part reality TV series.
• In the series, participants were dropped in the middle of nowhere on a mountain with GPS coordinates. They then navigated their way back to civilization through a series of clues and Ski-Doo products.
• Together, the three 15-minute videos collected 5 million views. The case study did not indicate whether or not the views were organic or paid.
• Our team discussed the merit of paid media impressions and views and agreed that this metric is insufficient to gauge paid media performance.

"The beauty of no artificial preservatives," Burger King (aka Moldy Whopper) 

• Chris took a different approach, bringing his favorite campaign to dispute. His pick: the Moldy Whopper Burger King campaign.
• The campaign sought to debunk the myth that all fast food is low quality and uses artificial preservatives by creating a time-lapse of a Burger King Whopper aging over 34 days.
• The case study published by Burger King and the agency that produced the work cites a 26% increase in quality ingredient perception, a 22% increase in visitation consideration, and a 14% increase in whopper sales.
• For many (including Chris), these results don't line up. Chris referenced a case study published to Marketing Dive demonstrating much different, less impactful results.
• Chris expressed that audiences who care about artificial preservatives likely were not considering the Burger King Whopper to begin with. Inversely, he predicted that the people eating at Burger King probably cared less about artificial preservatives.
• This campaign could be jolting enough to get people to test it out against competing products. Even if the individual doesn't become a frequent customer, they will have had heightened the consumer's brand awareness.

A question from our listeners

Last week we received the following question from a listener of the show.

“I’ve observed a twist in the very competitive marketing among the four major systems in my city. There are vaccination billboards signed by all four major health systems in the area rather than the typical competitive differentiation.

Would all four health systems benefit from a combined effort focused on prevention? Would their brand image improve if they collectively addressed health and well-being rather than “I’m better than you” traditional marketing?”

 Our response:

• Yes, there are many cases, like COVID-19 vaccine promotion, in which an individual system would benefit from joining a collective. In this sort of situation, you're not losing much margin or receiving a big brand lift from administering a vaccine.
• COVID-19 prevention is where the water gets murky on collectives between health systems. While it would be beneficial for public health, it could potentially undermine a system's ability to differentiate itself as consumers' partner in health.
• A good line to draw when considering collectives with other health entities is whether or not the initiative would impact patients' decisions to return to care at your system versus a competitor's system.

Första avsnittet! Josef och Philip pratar om The Blair Witch Project. Vi går igenom produktionen och lanseringen av filmen och våra egna minnen kring denna 22 åring. En hel del sidospår. Till exempel den gången när Philip inte såg ett spöke.

Glöm inte att prenumerera på Skräpkulturpodden och tipsa era vänner!

Vad har du för minnen om The Blair Witch Project? Skriv till oss på Instagram eller på lyssnarbrev@skrapkulturpodden.se eller lämna ett meddelande på vår telefonsvarare 073-0578996.

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As a marketer or business person, you will have heard this statement time and time again: it’s more cost-effective to retain current customers than it is to acquire new ones.

In fact, research shows that it actually costs companies 16x more to nurture a new customer to the same level of revenue contribution as an existing, loyal customer.

If you'd prefer a copy of this episode to read, then click here.

What is customer retention? 

Customer retention refers to a company’s ability to hold onto existing customers. It means consistently engaging and re-engaging buyers, subscribers, or contacts that you currently have for the purpose of keeping them or ensuring that they don’t jump into the arms of a competitor. 

Customer retention campaigns enable you to provide more value to your steady, existing customers whilst extracting value from them at the same time. There are a number of techniques and strategies that are preferred by different industries when it comes to customer retention.

In this episode of The Marketing Slice,  we explore 7 key strategies with examples that relate to the financial services sector (whilst we’re using the financial sector to exemplify these tactics, they are, in fact, applicable for most industries’ customer retention campaigns):

1. Start a customer loyalty programme
2. Highlight case studies
3. Regularly communicate results and benefits
4. Ask for feedback
5. Track and analyse churn metrics
6. Start a customer education programme
7. Utilise the power of omnichannel

Listen to the episode or read the article here to expand on these 7 key points.

If you’re struggling to manage all your data and become an omnichannel brand, why not book a demo of Hurree’s data unification and segmentation platform here or email any of your questions to me at stevie-rose@hurree.co. It’s time to get your tools talking and we can help you do it!

Businesses of any size always try to get the most out of their budgets, but this is particularly important for small businesses with limited funds. Careful planning and prioritizing, along with following a few tips, can help you get the most from your digital marketing budget. This approach lets you keep more funds free for other aspects of your business. 

If you have been struggling with the spending in your digital marketing efforts, this episode is going to help you figure it all out.

General Info:

If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/

Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752

Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/online-presence-report/
and we’ll send you a free snapshot report to get started.

For a free copy of my book, 7 Steps to Recession-Proofing Your Business, click this link: https://www.lbmsllc.com/book

Connect With Us On Social Media:
Facebook: https://www.facebook.com/lbmsllc
Instagram: https://www.instagram.com/lbmsllc/
Twitter: https://twitter.com/lbmsllc
LinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions
Alignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutions
Connect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/
YouTube: https://www.youtube.com/channel/UC97CxzX4YnOazsF39DOe34A

General Info:

Need help with your law firm's digital marketing?

Check out these case studies of some killer results we have gotten for law firms just like yours.
Click here to review the case studies: https://lbmsllc.com/lp-attorneys/

Click here for a free online presence report and marketing analysis.

Connect With Us On Social Media:
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LinkedIn: https://www.linkedin.com/company/local-business-marketing-solutions
Alignable: https://www.alignable.com/fanwood-nj/local-business-marketing-solutions
Connect With Frank Directly on LinkedIn: https://www.linkedin.com/in/fdemming/
YouTube: https://www.youtube.com/@lbmsllc

Since 1999, Jeanette has brought effective public relations, branding, marketing and positive crisis resolution solutions to clients across a variety of industries.

When thousands of loyal Maker’s Mark Bourbon drinkers revolted online after Maker’s Mark announced they were lowering the alcohol content in the iconic product, Jeanette was a key member of the team Beam Suntory, the parent company, hired to restore customer confidence in their brand. Swift action with the brand owners, communication in social media and consumer influencers brought what would be called a faux pas comparable to Coca Cola’s 1980s misstep to a footnote in bourbon history. Within a week, Maker’s Mark fans’ confidence was restored as they happily awaited the return of the original proof bourbon they had grown to love. 

In 2016, she managed the “dieselgate” emissions scandal involving Volkswagen and Audi. By quickly digging in and understanding the problem facing the automaker, confidence in the restoration process was restored as lawsuits became the headlines. The following year she managed communications for PepsiCo while they pulled an ad featuring Kendall Jenner that was considered racially insensitive and borrowed heavily from Black Lives Matter.

In 2017, Jeanette founded Excellence & Presence Communications to pursue her passion for inspiring collaboration between clients and her networks to deliver best-in-class campaigns through culturally relevant stories that inspire interactions with lifestyle brands, nonprofits and corporations.

Learn more about Jeanette and her company at:

https://excellencepresence.com/  

Please leave a review or send us a Voice note letting us know what you enjoyed at:

Back2Basics reconnecting to the essence of YOU (podpage.com)

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Chris Coopers gets emails from Two-Brain followers every day. And when they start to form a theme, he makes a resource — like this episode of Two-Brain Radio — everyone can benefit from.

In this episode, Coop answers a few hard-hitting questions about marketing:

"Which marketing strategy do you teach?"
"What do you do for marketing at your gym?"
"What's Two-Brain Business' lead-nurture sequence?"

Plus, you'll learn what you need to do before tackling any of the strategies he shares.

Links:

Beyond the Whiteboard
Gym Lead Machine
Free Resources!
Gym Owners United

Timeline:

1:29 – “Which marketing strategy do you teach?”

4:52 – Why you need to get the fundamentals right first. 

7:33 – What you need to know about advertising.

11:56 – Should you learn to advertise yourself or hire someone to do it for you?

19:44 –  “Chris: What does YOUR gym do for marketing?”

23:52 – The secret of marketing at Two-Brain Business.