gin lane

The gin myth of “Mother’s Ruin,” which was depicted in William Hogarth’s 1751 print, Gin Lane, has colored the perception of alcohol consumption by women for nearly 300 years. Dr. Nicola Nice, who built her brand, Pomp & Whimsy, in an effort to write women back into cocktail history, joins Linda Pelaccio to talk about the history of gin and women.

Photo Courtesy of William Hogarth

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Doch noch Gin bei GARGANTUA. Klar, aber anders, denn dieses Mal lassen wir die Spirituose selbst erzählen. Geschichten von Windhunden und Affen, einem anglisierten Herzog und indischen Preziosen. Doch dieses heitere, kuriose Narrativ des Gin hat einen elendig prekären Vorgänger. Storytelling mit jeder Menge Botanicals und William Hogarth feat. Monkey 47 Barrel Cut, Bombay Sapphire East & Gin Lane.

Der Podcast über Literatur & Alkohol. Unabhängig und freudentrunken mit Matthias und Michael. Bilder und mehr auf Insta: @gargantuapod

For Emmett Shine, being in the right place at the right time was never a matter of luck — it was a matter of hustle. It was a practice in leveling up a bit before you're ready, but not overstretching.
 

After designing, building, and strategizing some of the most iconic modern brands — from Sweetgreen and Whole Foods to Warby Parker and Everlane — his design agency Gin Lane closed to pursue Pattern Brands. They're scaling down and venturing out to build a thoughtful collaborative of home brands that are, of course, stunningly functional and instantly essential.

In this episode, Emmett cuts right to the chase of what it took to get in the room with legacy fashion brands, the design and marketing strategy that built iconic ecommerce brands, and what he's looking for in new brands for Pattern.

Visit the Lumi blog for links and images.

Emmett Shine is Co-founder at Pattern Brands, a family of brands with the mission of finding more enjoyment in daily life. In 2019, Emmett and his team closed their iconic branding agency, Gin Lane (think Sweetgreen, Quip, Harry’s, and Care/Of) and created Pattern, where they set out to build their own brands. On today's episode of ITS, Emmett talks about that transition, what he's learned while building Equal Parts and Open Spaces, and what he means by intimacy at scale.

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Emily Singer is the creator of the newsletter Chips + Dips. A couple times a month, she shares news about consumer brands and marketing trends, but her insights get deeper than data. She draws perceptive connections amidst brands, but she also gets personal, making the newsletter feel like a DTC diary.

In the newsletter's 26th issue, Emily is four months into the COVID-19 pandemic and reflecting on a shift in perspective and an overall lack of excitement for new brands — How could I get excited about a skincare company’s content strategy when thousands of people were dying and when I, myself, was doing the bare minimum to care for my skin?

Emily wasn't the only one in a brand rut. If you're immersed in the world of DTC ecommerce brands, you may have noticed that many of them fall within certain archetypes. These archetypes are well documented in a Bloomberg article titled Welcome to Your Bland New World. From fonts and photography to mission and story, the opinion piece chronicles similarities that make some of these brands seem downright interchangeable — but maybe similarity is not always a bad thing.

In this episode, Emily reflects on this article, contemplating the comfort of sameness, our human inclination toward trends, why brands have to have soul, and why sometimes, toothpaste should just be toothpaste.

For images and links, go to the Lumi blog.