gini

Economy, planet, markets and you   

The UN designates March 20 of every year as “International Day of Happiness” to celebrate the importance of happiness and well-being as “universal goals and aspirations in the lives of human beings worldwide and in public policy objectives".

This special, two-part episode of “2050 Investors” is all about happiness. What does it mean to be happy in the 21st century, what is happiness, can we measure and influence it on a national or worldwide scale? And can we decarbonise our pursuit of happiness?

Join Kokou Agbo-Bloua in this exploration of the scientific, cultural, environmental and economic factors that contribute to overall wellbeing. Kokou also dispels common myths and explains why some of the external markers of happiness may not actually bring us the felicity we seek.

In part-two, he interviews Claudia Senik, a French expert on Happiness and professor at the Paris School of Economics. They discuss why the French are so unhappy and brings insights on the impact of climate change on happiness.

“2050 Investors” offers an investigation into tomorrow’s economic and market mega-trends, ahead of 2050’s global sustainability targets. Sourcing information directly from market practitioners, the financial press, research reports, the podcast provides you with insights from all around the globe. New episodes monthly: please subscribe, leave comments and spread the word!

Credits. Presenter & Writer: Kokou Agbo-Bloua. Editor: Vincent Nickelsen, Jovaney Ashman. Production Designer: Emmanuel Minelle, Radio K7 Creative. Executive Producer : Fanny Giniès. Sound Director: Marc Valenduc. Music: Rone. Graphic Design: Cédric Cazaly.

Whilst the following podcast discusses the financial markets, it does not recommend any particular investment decision. If you are unsure of the merits of any investment decision, please seek professional advice.    

Learn more about your ad choices. Visit megaphone.fm/adchoices

PR, marketing and reputation expert, Gini Dietrich, joins host Deirdre Breakenridge on Women Worldwide. Gini is the Chief Executive Officer of Arment Dietrich, a Chicago-based integrated marketing communications firm and the author of two books, Spin Sucks: Communication and Reputation Management in the Digital Age and Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era.

On the show, Gini discusses how sex sells, analyzing the celebrity brand transformation of Miley Cyrus, who transitioned from wholesome, teen Disney star to sexy, twerking, wrecking ball music artist. With respect to companies, she shares the ways they can avoid the “spin” and hype and take a best practices approach to sharing good stories, "honestly, responsibly and authentically” to get their brands recognized. Gini also offers advice to listeners on the importance of building strong relationships and some tips for working with the media, knowing they may help you out when your reputation is on the line.

A little more about Gini Dietrich … Gini is the lead blogger at Spin Sucks, the award-winning PR and marketing blog. Spin Sucks delivers the latest trends, hottest topics, and some controversial analysis on events from the worlds of PR, Digital Marketing and Communication. Gini is also the co-host of Inside PR, a weekly podcast about communications and social media.

You can connect with Gini on LinkedIn and Twitter @GiniDietrich.

We’re back after a brief end of summer hiatus and start off with this week's #IPRMustKnow segment.

Martin: Signal, Facebook's new app for FB and Instagram, gives journalists a set of tools to discover breaking news, curate visuals and stories and share them on various platforms.

Gini: Google and Twitter have teamed up to provide an open-source competitor to Facebook's Instant Articles, a place for publishers to display breaking news on mobile.

Joe – How do you spell Google Reader? Apple News. Joe gives an overview of the much-touted app. He likes the visual interface but doesn't think it's a replacement for an RSS reader yet. And he offers a quick hack on how to get the app if you’re not in the U.S. – but you’ll have to listen to the show to get it :).

And our talk of the big three - Apple, Google and Facebook - brings us to our main topic: a New York Times op-ed by Berkeley prof Robert Reich called, Big Tech Has Become Way Too Powerful. Reich contends Facebook, Google and Apple have too much influence over the government and regulators and the way we discover news and content.

Listen for our discussion. And please send your thoughts. We're interested to hear what you think.

We end by answering a question Barbara Nixon posed on Facebook and Twitter: 'What should new PR pros expect and prepare for when interviewing for an entry-level PR position?'

Gini wants to hear where people see themselves in five years and where their career path is heading.

Joe tries to have a conversation with potential hires to see if the person can exchange ideas with him, and if they fit into a culture of creativity and curiosity.

Martin suggests searching the company to find out about the principals, how they think, and what their culture is. And then search yourself to see if there are any red flags.

Any other suggestions? We’d love to hear from you.

Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

And we have a favor to ask: If you like this podcast, please rate us on iTunes.

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Thank you to the people behind Inside PR.

Our theme music was created by Damon de Szegheo; Roger Dey is our announcer.

Inside PR is produced by Joseph Thornley.

Send us an email or an audio comment to insideprcomments@gmail.com, join the FIR Google+ Community, join the Inside PR Google+ Community, join the Inside PR Facebook group, leave us a comment here, message us @inside_pr on Twitter, or connect with Gini Dietrich, Joseph Thornley, and Martin Waxman on Twitter.

Gini Dietrich is the founder and CEO ofArment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger at the PR and marketing blog, Spin Sucks, is co-host of the Marketing in the Round podcast andInside PR podcast. She’s also the co-author of Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech) and author of Spin Sucks: Communication and Reputation Management in the Digital Age (Que Biz-Tech).

Talking about networking, public relations, blogging, and much more.

NBN22 Show Notes

Join the NBN Club today.

Listen to episode 22 in iTunes or Stitcher.

Get your free audio book by visiting Audible.com! Do it now and support this show please.

Thanks to Clark Buckner for his audio comment.

Leave your own networking tip, comment or question. Record one now.

Please pick up a copy of my book, New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods.

On forgetting to hit the record button in podcasting.

SpinSucks is about unleashing our secret weapon of restoring trust.

Meme on Facebook.

It’s about presenting ourselves in an open and honest way.

NBN6 with Mark Schaefer. Listen to this.

Should businesses use their logo for Twitter?

People buy from people, they don’t buy from organizations, logos, or brands.

You can’t build a relationship with a logo.

It’s not about what we say the brand is, it’s about what our customers say it is.

How to use press releases.

How it’s easier today to build relationships with journalists.

Add the author’s Twitter handle when you share their articles.

Gini kept a spreadsheet of people she would promote on #followfriday.

It’s all about the Google juice!

It’s less about the optimization and the SEO, and more about the content you’re creating for the human beings who consume it.

Should you have comments on on your blog?

The Lies PR Firms Tell (see the comments)

Mitch Joel, “You don’t have community, until the people who are commenting are talking to one another.”

How do I help (my readers) have conversations with one another?

Key lessons about blogging since Sept 2006.

Google+ is Not Dead, Long Live Google+ 

StumbleUpon

Write a letter to your future self.

Inside PR Podcast with Gini, Joseph Thornley, and Martin Waxman.

On podcasting over radio.

LinkedIn training from Dave.

App Recommendation: Kindle.

Book Recommendation: Once We Were Brothers.

Contact Gini: spinsucks.com.

Affiliate links used. Theme music, Urbana-Metronica (wooh-yeah mix) byspinningmerkaba. Thanks for listening. You rock!

Check out the Inside PR blog for the show notes for this episode.

Twas the morning after New Year's Eve. January 1 2014. And we're here - barely - to wish you all the best for the coming year.

We hope that you'll make a date to listen to Inside PR each week as we enter our eigth year of podcasting.

Cheers!

Martin Waxman, Gini Dietrich, Joseph Thornley