google ads management

In this podcast episode, we discuss how to get more new customers with Google ads. Our featured guest on the show is Kris Beltins, Co-Founder & Partner at aimemedia.com

Topics discussed in this episode:

• Strategies for attracting new customers using Google Ads.
• Insights on using Google Merchant Center and the importance of conversion tracking.
• Aime media's approach to auditing clients, and the future of AI in ad strategy.
• The significance of Google as a new customer revenue growth tool, stressing the need for ecommerce businesses not to overlook this platform. 

Links & Resources

Website: https://aimemedia.com/
LinkedIn: https://www.linkedin.com/in/ecomkristaps/
Instagram: https://www.instagram.com/kristapsbeltins/
X/Twitter: https://twitter.com/ecomkristaps

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She loved building relationships and advocating for people. So Anneliese Vance paved the way for a career path that would make this possible: Law. Unfortunately college filled her with discontent and dropping out was a hard decision she knew she had to make. But, Anneliese discovered another path to advocacy—marketing—and hasn't turned back ever since. 

Listen in as this college dropout turned successful entrepreneur, shares her journey from her first big job to starting her own consulting company. She discusses the value of on-the-job learning, her approach to sales and customer retention, and the challenges and rewards of business ownership.

Timestamps:

• (0:00) — Introduction and Guest Background: Anneliese Vance
• (00:53) — Introduction to Anneliese' career
• (02:37) — Blueprint for success
• (04:11) — Realistic salary range for a marketing manager
• (5:16) — High school experience
• (06:40) — Jobs held while in high school
• (07:02) — Post-high-school experience/plans
• (10:17) — Selling dream vacations to families
• (13:03) — First Big Job at YellowBook
• (15:21) — Relevant skills picked up at YellowBook
• (18:28) — Timeframe at YellowBook
• (20:02) — Getting better at sales: Anneliese's approach to sales and customer retention
• (22:05) — The 'Get Your Dream Career Course' ad
• (28:26) — Most memorable sales made
• (32:19) — Getting let go from YellowBook
• (34:06) — The birth and growth of Anneliese's consulting company
• (41:52) —  Most difficult period as a business owner
• (45:48) — Future goals(49:45) — Advice to 16-year-old Anneliese
• (52:43) — Reach out to Anneliese
• (54:02) — Outro, sponsorship and patreon mention

Support/Contact Anneliese:

* Company Website: nevermissamomentconsulting.com

 * LinkedIn: https://www.linkedin.com/in/anneliesemvance/  

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Remember, no degree? No problem! Whether you're contemplating college or you're a college dropout, get started with your no-degree job search at nodegree.com.

Need career or resume advice? Follow and/or connect with Jonaed Iqbal on LinkedIn.

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Connect with us on social media!

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Thank you for sponsoring our show. If you'd like to support our mission to end the stigma and economic disparity that comes along with not having a college degree, please share with a friend, drop us a review on Apple Podcast and/or subscribe to our Patreon: https://www.patreon.com/nodegree.

Remember, no degree? No problem! Whether you're contemplating college or you're a college dropout, get started with your no-degree job search at nodegree.com.

This is a portion of Paid Search Podcast episode 321 titled "How to Get to the Top of Google Ads." In this clip, Chris and Jason break down real-world Google Ads management for the number one position.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

This is a portion of Paid Search Podcast episode 319 titled "The 3 Rules of Google Ads Management." In this clip, Chris and Jason discuss the third priority when managing a Google Ads campaign - segments.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

Subscribe to the Paid Search Podcast on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2     

Show Notes:
What does a Google Ads expert do? That is the question we are answering this week on the Paid Search Podcast. We break down the job role and everything it entails, from consulting, to audits, to management, to reporting, and all the administrative work that goes into it. This episode gives a detailed overview of everything a Google Ads expert does to help clients get great results from their Google Ads campaigns. Thanks for listening and enjoy the episode!

Search News:
https://searchengineland.com/google-launches-new-ad-formats-for-local-campaigns-and-pickup-later-for-local-inventory-ads-348959

Don't miss the weekly Aftershow:
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Show Notes:
This week we’re revisiting SKAGS. We cover what they were and how we’re referring to them now. We also discuss how we currently build new campaigns, and how we manage their growth once we start getting data. Thanks for listening and enjoy the episode.

Don't miss the weekly Aftershow:
Don't miss the aftershow! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon, along with other exclusive content. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.

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First 100 Episodes - https://paidsearchpodcast.com/archive/ 

Now that 2021 is here, how can you improve your business going forward and start the year on the right foot? Jason shares the things he'll be focusing on in Google Ads this year, including dual management with the Google Ads Editor, account quality scores, clickthrough rates, and applying the 80/20 principle to his Google Ads management. What new strategies are you applying to your business this year? Let us know in the comments!

Do you need help growing your business? We can help! https://rothmanppc.com/

Can't get enough? Listen to more podcast episodes: https://rothmanppc.com/podcasts/

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Show Notes:
Interesting discussion on the show today about running automated bidding tests. The guys talk about what kinds of automated bids they usually run, how often they run them, how they test automated bids, and what kind of data they focus on when reviewing automated bid tests. Thanks for listening and enjoy the show!

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly aftershow at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

Please support our sponsors because they make the show possible!

Get Opteo for free for two months - https://opteo.com/psp2   

Show Notes:
This week the guys continue their discussion of the Lazy Man Build strategy and talk about some of the decisions they have to make once the build is up and running, including what they do with search terms, keywords, bids, and ad groups. Thanks for listening and sharing the show with friends.

Don't miss the weekly After Show:
Don't miss the after show! Join hundreds of other Paid Search Podcast fans for our exclusive weekly after show at Patreon. Check it out - https://www.patreon.com/paidsearchpodcast

We need your help! Please help us grow the show:
Please leave us a rating and review on Apple Podcasts and share the show with friends because it helps us grow the show and create more content.

Send us your questions here - https://paidsearchpodcast.com/contact-us/

First 100 Episodes - https://paidsearchpodcast.com/archive/

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Hi everyone, welcome back to the PSP! This week we cover a topic for the busy freelancers and agency employees out there. We share some insights on how to manage a large number of Google Ads accounts. We go over some tips and share some insights we've learned from over the years. We hope this episode helps, and thanks for listening!

On YouTube, please click that LIKE button and subscribe for new episodes every Monday! AND PLEASE leave us a review on iTunes, thanks! And please share the show with your friends and colleagues! 

Show Notes - https://paidsearchpodcast.com/how-to-manage-a-large-number-of-google-ads-accounts/

Rothman PPC - https://rothmanppc.com/ 

Chris Schaeffer - http://www.chrisschaeffer.com/ 

Ask us a Google Ads question on our other podcast - https://paidsearchpodcast.com/ppc-questions-and-answers/