google ads updates

Updated phrase match is a really big deal.
Why the anger?
The decision you have to make.
Did you forget who the boss is?

About changes to phrase match and broad match modifier - https://support.google.com/google-ads/answer/10286719

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Today's question comes from Emmit, in Port St. Lucie, Florida. Emmit wants to know what Jason and Chris think about beta-responsive search ads, and if these ads have any trackable analytics.

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Hi everyone, welcome back to the Paid Search Podcast, the number one Google Ads podcast! Today we kick off the show with some banter about Google Ads and Facebook. Jason tells a story of how a moving company client was telling him Facebook was doing better than Google Ads, but then in Google Analytics the Facebook data was horrible! Then they we cover two new important Google Ads updates including an important display network placement exclusion and the new audience overlay feature on search campaigns. 

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Chris Schaeffer - http://www.chrisschaeffer.com/ 

Rothman PPC - https://rothmanppc.com/ AdWords Resources - https://paidsearchpodcast.com/resources/ Ask us a Google Ads question on our other podcast: https://itunes.apple.com/us/podcast/ppc-questions-answers-paid-search-podcast-hosts-answer/id1352588764?mt=2