graham brown

🎙Growing a successful corporate podcast or a personal brand as a thought leader is like growing a fruit tree.

It takes time and dedication. There are few short cuts to "hack" your way to success. But once that tree reaches maturity, it will continue to yield a harvest year in year out for as long as you care for it.

Join your host Tracy Wilson and Special guest Graham Brown as they share with you how to create a podcast that positions you with influence and authority with your unique thought leadership to build interest and demand for your products and services.

Graham Brown
The Founder of Award Winning Podcast Agency, Pikkal & Co,: Author, and Entrepreneur. Chief Pikkal. Personally hosted and guested on over 1,000 podcast episodes. Helps clients develop their narrative and professional podcast delivery.

Graham is also a published author on the subject of The Digital Transformation of Communication. His work has been featured in the Financial Times and The Wall Street Journal and he has helped shape the communications strategies of some of the world’s leading organizations such as McKinsey, Leap by McKinsey, AirAsia, Xero, Vodafone, Nokia, UNICEF, MTV, Disney, Monster Energy Drinks, The Singapore Institute of Management, and The European Commission.

🗝 Key Points in this episode 
10:33  Podcasting isn't about creating content, this is about connection
13:34  Podcasting is a marathon, not a sprint: it's all about long term, building your message, building your audience, one listener at a time 
20:19   Find the user that you're talking to, what is her or his pain points?
24:03   Don’t show them that you’re listening to them, show them you know them 
35:17  What can people do to grow their Thought Leadership?

🤝Connect with #GrahamBrown
🌎https://www.pikkal.com/about/

❤Connect with Tracy Wilson
🌎https://tracymwilson.com
https://facebook.com/tracymwilson75

Have you been wanting to start your own podcast but didn't know where to start? Tracy guarantees that you will reach your goal of starting your own podcast with a lineup of topics and everything you need to know to take ACTION so👣 jump on over to the🐱‍🏍
https://freedomseekhersway.com/influenceandauthority/free-e-course/

Take the Leadership Style Quiz!
https://freedomseekhersway.com/leadership-type-quiz/

Thank you to my guest Graham Brown of Sonder Immersive Theatre

Join Liz’s Creative Curiosity Community on Patreon between November 11, 2020 and November 25, 2020 for a special offer, in addition to all the ongoing inside access and rewards.

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Find out more about “In the Telling” at lizzylizzyliz.com

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Theme music by Gordon Vetas

Thanks for listening

What do people love about a certain brand or company? 
Is it the quality, price, looks, or is it the story behind it?

When we think of Apple, Microsoft or Amazon, we think of its founders, how they communicate, how they look on stage or on TV, and associate the company around their image. Companies also project their image around how their product or service looks to their end customer.

Storytelling a brand is not something new, it's been done for so long. If you ever watched an episode of Mad Men, even in the 60s they were spinning stories. Then why are we talking about it these days?

I believe in a world of so many options for consumers, if it's not the story of the brand, it's hard to differentiate anymore. Even their stories become tiring because it stinks of commercialism. 

Then how do we do storytelling now? People say "authenticity" but we need to dig deeper into what that means. That's how we do it on the Future Design Podcast.

Graham Brown was the host of the Asia Tech Podcast, that hosted guests like Tony Fernandez (CEO of Air Asia) and Rod Drury (former CEO of Xero). Currently he is a public speaker, author and advises company on topics of leadership, storytelling and podcast creation.

Guest; Graham Brown (http://www.pikkal.com/)
Host: Takatoshi Shibayama (https://www.blockshinesg.com/future-d...)
Creative Producer: Kash Singh (https://www.linkedin.com/in/kash-sing...)
Sound/Camera: Dylan Tan (https://www.willdylan.com)
Music: ShowNing (https://www.showningdj.com)