tracy wilson

In this episode, Tracy Wilson, Grand Haven HS Principal & MASSP Board Member, joins us to discuss the Shadow a Student Program.  Each semester, a group of teachers is selected to shadow a mix of students for the entire school day.  Teachers then debrief at the end of the day to share their takeaways.  Tracy shares how long the program has been running, the benefits it provides to the school culture and the changes it has brought to the school from experiences gained through the lens of a student.

Is it time you put your thoughts to paper and published your own book?

So many people think about writing their own book, for a myriad of reasons but very few actually get to the point where they are published, authors. 

Knowing what to do and when to do it are often barriers that hold people back... but what if you knew what to do, and what not to do?

Well in today's episode of the UNLOCKED show your host Tracy Wilson and Special guest Jess Kotzer will share with you the secrets to becoming a self-published author.

Key Points in this Episode
7:30       Collaboration is about community, not transactional.
18:37     What are some of the benefits of writing a book?
22:53     Benefits of self-publishing vs a publishing company
29:01     Once you learn something, you have to go and implement it.
47:27     How to get into the collaborative mindset.

Connect with Jess Kotzer
SelfPubHub.Org
KolabuClub.Com
https://www.facebook.com/jessica.kotzer

❤Connect with Tracy Wilson
🌎https://tracymwilson.com
https://facebook.com/tracymwilson75

Have you been wanting to start your own podcast but didn't know where to start? Tracy guarantees that you will reach your goal of starting your own podcast with a lineup of topics and everything you need to know to take ACTION so👣 jump on over to the🐱‍🏍
https://freedomseekhersway.com/influenceandauthority/free-e-course/

Take the Leadership Style Quiz!
https://freedomseekhersway.com/leadership-type-quiz/

Wanna know what happens when you take your innate leadership skills and transform them into mentoring skills?

If you have 5+ years of leadership, you may well have everything you need to be able to use those skills, experience, and knowledge you have gained to be able to use them to create your own online mentoring business. 

Join your Host Tracy Wilson and Special Guest Vickie Helm and learn how to do it.

Take the Leadership Style Quiz! 
https://freedomseekhersway.com/leadership-type-quiz/

Key Points in this Episode
6:00      Leadership is a bridge
7:57      Recognize your leadership skills
09:01   Your skills sets are transferrable to other businesses
17:03   What kind of leadership skills do you need?
21:51   The Difference between Leadership and Mentorship
25:22   Develop a Mentorship Ecosystem
28:36   Hone Your skills to Own Your Skills ~ VH
33:32  Mentoring versus Coaching

❤Connect with Tracy Wilson
🌎https://tracymwilson.com
https://facebook.com/tracymwilson75

Have you been wanting to start your own podcast but didn't know where to start? Tracy guarantees that you will reach your goal of starting your own podcast with a lineup of topics and everything you need to know to take ACTION so👣 jump on over to the🐱‍🏍
https://freedomseekhersway.com/influenceandauthority/free-e-course/

❤Connect with Vickie Helm
🌎https://vickiehelm.com
https://freedomseekhersway.com
https://www.facebook.com/SheEO.vickiehelm

Take the Leadership Style Quiz!
https://freedomseekhersway.com/leadership-type-quiz/

Let's face it without leads coming into your business, you won't last very long. But how do you get good quality leads that convert into actual sales? 

Join your host Tracy Wilson Special guest #JohnWeberg on today's episode of the UNLOCKED show to find out not only how to get leads, but how to get great quality ones that convert into sales with closing rates as high as 87%!

Jon is an American entrepreneur, top 1% consultant, & business master. By the age of 24, he is a 2X self-published author & has worked with clients in 18 industries. He is widely considered a business growth, personal development, and financial expert. He spends his time to help businesses scale profitably without outside capital.

🗝Key Points in this Episode 
08:24 Difference between B2B and B2C marketing
12:45  Best sources of lead generation
12:17  Get messaging of your marketing right
17:27  Customer Retention
25:01   Build a strong relationship with your best customers using the 3 Es
31:10  Want to stand out in your marketing?
41:18 Personalized Content
47:05  Aspire for progress, hunger for success and strive for greatness ~ Jon Weberg
Attitude is not defined by life; your life is defined by your attitude. ~ Jon Weberg

🤝Connect with Jon🤝
🌎https://jonweberg.com
✅https://www.youtube.com/c/JonWeberg
https://www.facebook.com/JonnyWebes/
https://www.linkedin.com/in/jonweberg/
https://www.instagram.com/jonnywebes/

❤Connect with Tracy Wilson
🌎https://tracymwilson.com
https://facebook.com/tracymwilson75

Have you been wanting to start your own podcast but didn't know where to start? Tracy guarantees that you will reach your goal of starting your own podcast with a lineup of topics and everything you need to know to take ACTION so👣 jump on over to the🐱‍🏍
https://freedomseekhersway.com/influenceandauthority/free-e-course/

Take the Leadership Style Quiz!
https://freedomseekhersway.com/leadership-type-quiz/

Would you like to avoid making the same mistakes that struggling entrepreneurs make? And learn what successful entrepreneurs do differently? Tracy invited special guest Tim Redmond to share his expertise and insights into Unlocking your business growth, bypassing the struggle...

🗝Key Points in this Episode
06:08   The importance of having another set of eyes on your business
07:54   Pour massive amounts of energy into your business 
10:01   Realize the uniqueness of your fingerprints are all over your business
10:29   If you're not remarkable, you're invisible
20:35   Who you become in the process is worth the grind
21:33   Each failure creates a harder outer shell for you
27:24   Business is like a mirror. And it forces you to look at yourself
30:55    Abundant Thought says, Let's grow your business, AND let's reduce your hours!
37:46   Specific things to look for when you buy a company
40:32   Leadership is really tested in your absence, not in your presence
47:54   Tune into the communication with yourself

🤝Connect with Tim
🌎https://redmondgrowth.com/about-rgi/tim-redmond/
https://www.facebook.com/timredmond
https://www.linkedin.com/in/coachtimredmond/
https://www.instagram.com/tim_redmond/

Grab a copy of Tim's book on Amazon:
https://www.amazon.com/Power to Create: The Ultimate Guide to Eliminate Scarcity and Produce Massive Results for Yourself and Others

❤Connect with Tracy Wilson
🌎https://tracymwilson.com
https://facebook.com/tracymwilson75

Have you been wanting to start your own podcast but didn't know where to start? Tracy guarantees that you will reach your goal of starting your own podcast with a lineup of topics and everything you need to know to take ACTION so👣 jump on over to the🐱‍🏍
https://freedomseekhersway.com/influenceandauthority/free-e-course/

Take the Leadership Style Quiz!
https://freedomseekhersway.com/leadership-type-quiz/

Are you just posting on social media for the sake of posting? Or do you have a proven strategy that takes your social media posts and actually enables you to bring in new customers and scale your business? 

Join your host Tracy Wilson and Special Guest Ashley Ann Jones on today's episode of the UNLOCKED Show to find out the right way to use social media to scale your business quickly.

Ashley Ann also known as King Ashley Ann is a talented biz builder, public speaker, and social media strategist. Ashley has helped over 11,000 individuals monetize their social media and over 700 people create 6 figure incomes. She has currently helped 151 people create 7 figure incomes and 9 of her clients are consistently doing million-dollar months. 

✨Key Points in this Episode
09:22   The Secret Sauce to Building a Relationship with your audience
14:40   Use # to get more traffic to your videos
20:58   How to Use TikTok to create authentic relationships
25:04   Why your list is so important
37:50   The Importance of Consistency with Social Media

✨Connect with Ashley Ann
https://www.facebook.com/KingAshleyAnn
ashleyannsevents@gmail.com

❤Connect with Tracy Wilson
🌎https://tracymwilson.com
https://facebook.com/tracymwilson75

Have you been wanting to start your own podcast but didn't know where to start? Tracy guarantees that you will reach your goal of starting your own podcast with a lineup of topics and everything you need to know to take ACTION so👣 jump on over to the🐱‍🏍
https://freedomseekhersway.com/influenceandauthority/free-e-course/

Take the Leadership Style Quiz!
https://freedomseekhersway.com/leadership-type-quiz/

If you've been trying to figure out your target audience or customer avatar using Demographics, you are probably wasting a lot of time and money and failing to attract high-quality leads.  

In today's episode your host Tracy Wilson and Special Guest David Allison, reveal the NEW way to motivate, engage and activate your prospects, after many years of research and over 750,000 surveys it boils down to just ONE thing... To find out what it is... listen and take notes during today's show... It's an eye-opener!

David Allison is a consumer behavior expert, an advisor to global brands, and a leading advocate for discarding demographic stereotypes. He founded the ValueGraphics Database to help organizations create exponentially better customer engagement and point the way to a less divided world.

His work makes it possible, for the first time in history, to identify the shared values of any group of people. He shows organizations as wide-ranging as the United Nations, Wall Street hedge funds, and global consumer brands how to harness the enormous passion and power those shared human values will unleash.

David spent 20 years working at a succession of marketing firms and in senior roles with luxury brands until launching his own marketing strategy company in 2005. Ten years later, he sold that firm, and began work on Valuegraphics. His latest book was a best-seller within 24 hours of release, and INC Magazine named it one of the ten best leadership books of the year.

Key Points in This Episode
06:25     Our values determine everything we do, that's the only way we make decisions
24:46     The Power of Values
26:08     Speak to your client's heart
3:417     56 Values Drive What People Do
45:48     What is Values Driven?
49:21     The 3 Questions that Expose Values
               1. Why do you go to work every day?
               2. Why would you give away half your lottery winnings?
               3. What would you say to your ten-years-ago self, and why?

🤝Connect with David Allison🤝
https://www.linkedin.com/in/valuegraphicsfounder/
https://www.instagram.com/valuegraphics/
https://www.youtube.com/c/TheValuegraphicsProject

❤Connect with Tracy Wilson
🌎https://tracymwilson.com
https://facebook.com/tracymwilson75

Have you been wanting to start your own podcast but didn't know where to start? Tracy guarantees that you will reach your goal of starting your own podcast with a lineup of topics and everything you need to know to take ACTION so👣 jump on over to the🐱‍🏍
https://freedomseekhersway.com/influenceandauthority/free-e-course/

Take the Leadership Style Quiz!
https://freedomseekhersway.com/leadership-type-quiz/

You've heard about webinars for lead generation, right? and in the past they have worked a treat to attract and convert prospects into clients.

But the question is... Do they still work in today's market, where our attention is being pulled from one thing to the next.

Well in today's episode we will be discussing this exact question... Do marketing webinars still work? Your Host Tracy Wilson and special guest Tom Poland will pull back the curtain on webinars, the do's the dont's, what works, and what doesn't.

So before spending time and effort creating your next webinar, listen to this episode. You'll thank us for it later :)

Tom Poland is a multiple best-selling author specializing in the generation of high quality leads for professionals in 151 cites around the world. He’s started and sold numerous businesses over the last 39 years and has led teams of over 100 people generating more than 20 million in revenue

🗝Key Points from this Episode
05:29   Marketing the invisible is like dating
09:30   Are Webinars still effective?
17:23  3 Keys to Creating Converting Webinar Titles
23:58  Optimal time frame for a webinar
24:43  The higher the price point the longer the webinar
33:24   Hugh Jackman Marketing
47:21   Webinar Marketing vs Social Media
52:56   FB ads for coaches/consultants net poor quality results

Be sure to grab a copy of Tom's Book
www.GetTomsFreeBook.com

🤝Connect with Tom
🌎https://www.leadsology.guru/
📖www.GetTomsFreeBook.com
https://www.linkedin.com/in/tompoland

❤Connect with Tracy Wilson
🌎https://tracymwilson.com
https://facebook.com/tracymwilson75

Have you been wanting to start your own podcast but didn't know where to start? Tracy guarantees that you will reach your goal of starting your own podcast with a lineup of topics and everything you need to know to take ACTION so👣 jump on over to the🐱‍🏍
https://freedomseekhersway.com/influenceandauthority/free-e-course/

Take the Leadership Style Quiz!
https://freedomseekhersway.com/leadership-type-quiz/

🎙Growing a successful corporate podcast or a personal brand as a thought leader is like growing a fruit tree.

It takes time and dedication. There are few short cuts to "hack" your way to success. But once that tree reaches maturity, it will continue to yield a harvest year in year out for as long as you care for it.

Join your host Tracy Wilson and Special guest Graham Brown as they share with you how to create a podcast that positions you with influence and authority with your unique thought leadership to build interest and demand for your products and services.

Graham Brown
The Founder of Award Winning Podcast Agency, Pikkal & Co,: Author, and Entrepreneur. Chief Pikkal. Personally hosted and guested on over 1,000 podcast episodes. Helps clients develop their narrative and professional podcast delivery.

Graham is also a published author on the subject of The Digital Transformation of Communication. His work has been featured in the Financial Times and The Wall Street Journal and he has helped shape the communications strategies of some of the world’s leading organizations such as McKinsey, Leap by McKinsey, AirAsia, Xero, Vodafone, Nokia, UNICEF, MTV, Disney, Monster Energy Drinks, The Singapore Institute of Management, and The European Commission.

🗝 Key Points in this episode 
10:33  Podcasting isn't about creating content, this is about connection
13:34  Podcasting is a marathon, not a sprint: it's all about long term, building your message, building your audience, one listener at a time 
20:19   Find the user that you're talking to, what is her or his pain points?
24:03   Don’t show them that you’re listening to them, show them you know them 
35:17  What can people do to grow their Thought Leadership?

🤝Connect with #GrahamBrown
🌎https://www.pikkal.com/about/

❤Connect with Tracy Wilson
🌎https://tracymwilson.com
https://facebook.com/tracymwilson75

Have you been wanting to start your own podcast but didn't know where to start? Tracy guarantees that you will reach your goal of starting your own podcast with a lineup of topics and everything you need to know to take ACTION so👣 jump on over to the🐱‍🏍
https://freedomseekhersway.com/influenceandauthority/free-e-course/

Take the Leadership Style Quiz!
https://freedomseekhersway.com/leadership-type-quiz/

Ever wanted to start your own business from home but have wondered how on earth you'd be able to do that while raising young children?

Today's UNLOCKED guest Renee Harris chats with your host Tracy Wilson about how she turned her own skin problems into a multiple 6 figure business from home while home-schooling 9 children... 

So, if you have an idea, and want to start with something simple from home, then today's episode will provide you with the steps you need to take to get started.

🗝Key Points in This Episode
06:18    3 simple ingredients to make your own lotions
13:02    Steps to transition from in person selling to online
14:04   How are we going to stand out
14:25   Focus on the problem / solution
15:51   Lessons learned from the Farmer's Market
16:27   Build a mailing list / SMS list to update your customers
17:34   Take customer before and after photos to highlight on the website
25:55   How to manage a large family and a start-up simultaneously
39:25   People underestimate what they already know or can do ~ Renee Harris

✨Connect with Renee Harris
🌎https://store.hardlotion.com/products/freebielist
https://parenttheirpassion.com/media/
https://www.facebook.com/HardLotion/
https://www.youtube.com/user/MadeOnNaturalLotion

❤Connect with Tracy Wilson
🌎https://tracymwilson.com
https://facebook.com/tracymwilson75

Have you been wanting to start your own podcast but didn't know where to start? Tracy guarantees that you will reach your goal of starting your own podcast with a lineup of topics and everything you need to know to take ACTION so👣 jump on over to the🐱‍🏍
https://freedomseekhersway.com/influenceandauthority/free-e-course/

Take the Leadership Style Quiz!
https://freedomseekhersway.com/leadership-type-quiz/

How good are your communication skills?

How well you communicate can either help you succeed in business and in life or contribute to your struggle. When you understand and learn the simple strategies and techniques of effective communication you can use this skill to help you generate more sales, business and even become of of the top 1% of communicators in your industry.

🎙 Key Points

7:37     Fear is not the biggest challenge of communication. The biggest challenge is motivation.
10:58   How would your life change if you were an exceptional communicator?
16:10  The Cure to Fear is Momentum 
18:05  Write a question a day for a year to overcome all objections
21:44  Random word exercise 
24:10   Birthday video messages to all clients
27:30  You don't need to be famous to the world. You're already famous to your clients
32:11 The best way to speak is to speak! ~ Brenden Kumarasamy
39:08  Writing a presentation? Use the Puzzle method

❤Connect with Tracy Wilson
🌎https://tracymwilson.com
https://facebook.com/tracymwilson75

Have you been wanting to start your own podcast but didn't know where to start? Tracy guarantees that you will reach your goal of starting your own podcast with a lineup of topics and everything you need to know to take ACTION so👣 jump on over to the🐱‍🏍
https://freedomseekhersway.com/influenceandauthority/free-e-course/

Take the Leadership Style Quiz!
https://freedomseekhersway.com/leadership-type-quiz/

Join Tracy Wilson and special guest Dawn Cady (Success Guide, Intuitive, Certified Holistic Therapist, Owner and Founder of Alleviate Pain) for a deep dive into pain, and hopefully freedom from pain!

💎Key Points in This Episode
10:58   Listening to your body
13:01   Give your body moments of being with it, it pays back in dividends 
14:17   Shift from judgment to curiosity
15:30   Take Responsibility
20:26   Emotions = energy in motion
24:38   Disease, suffering, anxiety, depression, PTSD is to get your attention
28:30   Imposter syndrome
37:36  Am I coming from a path of Freedom or am I coming from a path of Destruction?

❤Connect with Dawn
🌎https://www.alleviatepain.com.au/
https://www.linkedin.com/in/dawncady-alleviatepain/
https://dawncady.com.au/healing-path/

❤Connect with Tracy Wilson
🌎https://tracymwilson.com
https://facebook.com/tracymwilson75

Have you been wanting to start your own podcast but didn't know where to start? Tracy guarantees that you will reach your goal of starting your own podcast with a lineup of topics and everything you need to know to take ACTION so👣 jump on over to the🐱‍🏍
https://freedomseekhersway.com/influenceandauthority/free-e-course/

Take the Leadership Style Quiz!
https://freedomseekhersway.com/leadership-type-quiz/

☺Become a #Happier Leader: Stop Leading Like you are Choosing Toothpaste" Steve Fredlund helps leaders understand what is getting in their way and gives them insights and practical steps to move toward more joy and fulfillment in their lives and leadership! Join in the conversation!

Steve Fredlund spent 25 years in Fortune 500 companies including Medtronic, 3M, Thrivent Financial and Allianz; he has an MBA and is a fellow of the society of actuaries.

Three years ago, he started Small Business, where he and his team provide entrepreneurs, small business owners and nonprofit leaders with a level of support usually only available to larger organizations.

🗝Key Points in this Episode🗝
04:34     Misalignment Causes Unhappiness 
08:42     Are your using your top strengths
14:28   Has your career become toxic in your life?
18:39   What do you want out of life?
20:33   What would be your perfect day?
27:52   Default driven leadership
43:09   Leadership is about creating incredible vision 
50:52   You are not a ball

✨Quotes by Steve Fredlund
"Strip away all the SHOULDS from your life"
"Clarity without intentionality is just dreaming"

🤝Connect with Steve 🤝
🌎https://stevefredlund.com
https://www.facebook.com/steve.fredlund.5
https://www.linkedin.com/in/stevefredlund/
https://www.youtube.com/channel/UC8VxumiUGinovS8XwybciIQ
https://www.instagram.com/stevefredlund/

❤Connect with Tracy Wilson
🌎https://tracymwilson.com
https://facebook.com/tracymwilson75

Have you been wanting to start your own podcast but didn't know where to start? Tracy guarantees that you will reach your goal of starting your own podcast with a lineup of topics and everything you need to know to take ACTION so👣 jump on over to the🐱‍🏍
https://freedomseekhersway.com/influenceandauthority/free-e-course/

Take the Leadership Style Quiz!
https://freedomseekhersway.com/leadership-type-quiz/

🐱‍🏍Tracy Wilson brings you the king of online CYA- #HansSkillrud, cofounder and Vice President of #Termageddon, a website policies generator that automatically updates your policies when the laws change

#websitepolicygenerator #privacypolicy #privacylaws #termaggedon

🌟Highlights🌟
✅ 07:38 Privacy laws are constantly changing
✅ 10:59 Collecting data? Then you need to have privacy policies 
✅ 11:30 What You Need to Know About California CCPA Rules in under 1 minute
✅ 12:32 If your business is collecting data- you need disclosures
✅ 14:24 What are the Ramifications of Noncompliance with Privacy Policy Laws? 
✅ 38:45 Do You Need a Cookie Consent Banner on your Website?

Special 10% Discount on Termaggedon using this link and code:
https://Termaggedon.com   (code: WILSON)

Hans Skillrud is the cofounder and Vice President of Termageddon, a website policies generator that automatically updates your policies when the laws change. Prior to Termageddon, Hans ran a 12 person web and software development company in Downtown Chicago. If he isn't working on Termageddon, you can find Hans in his garden, managing his chickens or trying to avoid being stung by his honeybees.

Connect with Hans Skillrud
https://www.linkedin.com/in/hans-skillrud-728a6435/
https://www.facebook.com/HansSkillrud
https://app.termageddon.com/

Take the Leadership Style Quiz!
https://freedomseekhersway.com/leadership-type-quiz/

Join your host Tracy Wilson and Fractional CFO Melissa Houston for some insights from a CPA into profiting more from your hard-earned income. 

 07:30        5 STEP process: cash competent: money mindset 
 08:59        What's Your Relationship with Money?  💲💲💲
13:10         The #1 KPI to monitor in your business is? Profit margin
14:52         Business Success Tip: monitor your business KPIs at least monthly
20:35       Secrets to Setting up your business to be Sellable
30:58         What's in your Cash Management System

Take the Leadership Style Quiz!
https://freedomseekhersway.com/leadership-type-quiz/

Join Tracy Wilson on Today's Unlocked Show and she'll share with you 7 Profile visibility hacks you can implement today to help you raise your profile.

Quick summary:
-Maximize your personal profile banner
-lead magnet in the description area
-In the introduction area: do this
-Don't forget to add all of these...
-Feature image magic

You can pick up a free resource on hacking the personal profile page here https://tracymwilson.com/freebies

You can grab Tracy's new book
The She Myth: Redefining Women in Business
https://theshemythbook.com

Take the Leadership Style Quiz!
https://freedomseekhersway.com/leadership-type-quiz/