granular

• Get to know Lauren in 139 seconds (00:24)
• Lauren's journey from environmental monitors to automotive and industrial manufacturing sectors. (02:05 - 02:41)
• Interest in PPC sparked during college through marketing programs. (02:41 - 03:49)
• Evolution of PPC strategies from manual CPC to automation and data-driven approaches. (03:49 - 05:53)
• Lauren's use of AI tools like ChatGPT and BERT for productivity and troubleshooting. (05:53 - 07:46)
• Importance of organization, clear communication, and adaptability in PPC management. (07:46 - 12:09)
• Lauren's expertise in B2B and e-commerce PPC strategies. (12:09 - 15:05)
• Speculation on the impact of AI on PPC strategies and the digital marketing landscape. (15:05 - 18:53)
• Balancing excitement and concerns about technological advancements in PPC. (18:53 - 23:53)

Email us at info@GranularMarketing.com

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• What are we talking about today? (00:46)
• What is Meta Business Manager? (02:05)
• Why do you NEED Meta Business Manager (03:51)
• How to check and see if you have Meta Business Manager setup (07:35)
• HORROR Story #1 of not having a Business Manager setup (10:16)
• What to do if your page is owned by someone may not know or you can not contact (14:14)
• Chris's shameless plug for LinkedIn Business Manager (16:00)
• HORROR Story #2 of not having a Business Manager setup (16:20)
• HORROR Story #3 of not having a Business Manager setup (18:10)
• Final thoughts on Meta Business Manager (19:11)

Video Referenced: How to move your personal ad account into Meta (Facebook) Business Manager

Email us at info@granularmarketing.com

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LET’S CLOSE THIS DEAL!

As Collin’s interview with Tyler Lindley is coming to a close, he compares the questioning behavior of the 4 buyer types using DISC and provides advice on how to deal with each of them. Stay tuned until the end because Tyler will be running Collin with some rapid-fire questions where you can get some quick tips and tricks in this latest episode of Sales Transformation.

Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.

TRANSFORMING MOMENTS

COLLIN: HOW TO GET STARTED WITH PERSONALITY-BASED SELLING
“If you're curious about this sort of stuff, and you're wondering, how do I get started? knowing yourself first is a good place to start, and knowing some of these things to avoid and really just starting to put it into practice?”

COLLIN: PHONE, ALL-DAY
“Why phone? It's just the most effective way you get instant feedback, you send an email, even if you're good at email, the people who don't respond, don't respond. But you get real-time candid, sometimes very candid feedback on the phone where you can really nail target and messaging fast when trying to scale and get to product market fit all that good stuff”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

LET’S CLOSE THIS DEAL!

As Collin’s interview with Tyler Lindley is coming to a close, he compares the questioning behavior of the 4 buyer types using DISC and provides advice on how to deal with each of them. Stay tuned until the end because Tyler will be running Collin with some rapid-fire questions where you can get some quick tips and tricks in this latest episode of Sales Transformation.

Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.

TRANSFORMING MOMENTS

COLLIN: HOW TO GET STARTED WITH PERSONALITY-BASED SELLING
“If you're curious about this sort of stuff, and you're wondering, how do I get started? knowing yourself first is a good place to start, and knowing some of these things to avoid and really just starting to put it into practice?”

COLLIN: PHONE, ALL-DAY
“Why phone? It's just the most effective way you get instant feedback, you send an email, even if you're good at email, the people who don't respond, don't respond. But you get real-time candid, sometimes very candid feedback on the phone where you can really nail target and messaging fast when trying to scale and get to product market fit all that good stuff”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

A LOT OF PEOPLE WOULD ASK, WHAT IF I CAN’T FIND IT

In this last conversation with Tyler Lindley, Collin explained the use of a person’s digital footprint to identify their personality type and use it for selling. Well, that’s covered, now the question is, what if that person has no digital footprint? In this episode, Collin explains how to find a person’s digital footprint with fewer posts or content. Stay tuned until the end as Collin also shares what other sources of information you can use to identify personalities, only here in Sales Transformation.

Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.

TRANSFORMING MOMENTS

COLLIN: WHEN THE ICP DOESN’T POST THAT MUCH
“Some particular ICPs that are a little bit trickier but also, it just depends, just because they're not posting as much as Tyler doesn't mean that they don't have a digital footprint, there could have a digital footprint that you're not aware of.”

COLLIN: CHECK THE PERSON’S ONLINE ACTIVITY
“I would say a good place to start is like, there's a wealth of knowledge online, podcast, blogs, people posting on social, that talk about DISC selling, generally, right. And DISC selling is not some new novel concept. It's just that there's never really been great technology to enable sellers to be able to pull that off.”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

A LOT OF PEOPLE WOULD ASK, WHAT IF I CAN’T FIND IT

In this last conversation with Tyler Lindley, Collin explained the use of a person’s digital footprint to identify their personality type and use it for selling. Well, that’s covered, now the question is, what if that person has no digital footprint? In this episode, Collin explains how to find a person’s digital footprint with fewer posts or content. Stay tuned until the end as Collin also shares what other sources of information you can use to identify personalities, only here in Sales Transformation.

Get Fresh Sales Plays From The Trenches In Your Inbox ST Newsletter.

TRANSFORMING MOMENTS

COLLIN: WHEN THE ICP DOESN’T POST THAT MUCH
“Some particular ICPs that are a little bit trickier but also, it just depends, just because they're not posting as much as Tyler doesn't mean that they don't have a digital footprint, there could have a digital footprint that you're not aware of.”

COLLIN: CHECK THE PERSON’S ONLINE ACTIVITY
“I would say a good place to start is like, there's a wealth of knowledge online, podcast, blogs, people posting on social, that talk about DISC selling, generally, right. And DISC selling is not some new novel concept. It's just that there's never really been great technology to enable sellers to be able to pull that off.”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

LET’S GET TACTICAL

Knowing the personality types of your prospects or customers and using them as your foundation in selling is quite a cool strategy. But the question is, how exactly are you using them? How do you apply them in your actual selling strategy? Collin breaks down the process of using DISC and OCEAN and how to use their results to start the perfect conversation with your prospect. Learn more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! 

TRANSFORMING MOMENTS

COLLIN: RELATIONSHIP-FOCUSED APPROACH TO MESSAGING
“We see teams, basically bucket their leads based on personality. We've run some tests ourselves as well, where you're not necessarily changing the call script as much because that can be a little bit overwhelming. But the goal of a cold call is to get into a conversation. And so once you get into a conversation with somebody based on whatever your script is and stuff like that, how you frame that conversation, the tone of how you get into that conversation can be different based on the person's personality. That your overall messaging should be focused on, with some people, it needs to be more output driven, on other types of people, it needs to be more relationship-focused because that's something that really matters to them a lot.”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

LET’S GET TACTICAL

Knowing the personality types of your prospects or customers and using them as your foundation in selling is quite a cool strategy. But the question is, how exactly are you using them? How do you apply them in your actual selling strategy? Collin breaks down the process of using DISC and OCEAN and how to use their results to start the perfect conversation with your prospect. Learn more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! 

TRANSFORMING MOMENTS

COLLIN: RELATIONSHIP-FOCUSED APPROACH TO MESSAGING
“We see teams, basically bucket their leads based on personality. We've run some tests ourselves as well, where you're not necessarily changing the call script as much because that can be a little bit overwhelming. But the goal of a cold call is to get into a conversation. And so once you get into a conversation with somebody based on whatever your script is and stuff like that, how you frame that conversation, the tone of how you get into that conversation can be different based on the person's personality. That your overall messaging should be focused on, with some people, it needs to be more output driven, on other types of people, it needs to be more relationship-focused because that's something that really matters to them a lot.”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

HOW DO YOU DELIVER A “CALL TO ACTION”?

Sellers differ in closing styles but if there’s something that’s common about them, it’s that they will close with a call to action, AKA, CTA. If you are wondering why your standard CTA doesn’t work all the time, it’s because it’s not fit for your prospect’s personality type. Collin explains that CTAs also need to be fit to personality types, and you will learn more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! 

TRANSFORMING MOMENTS

COLLIN: PEOPLE FROM TWO SIDES OF THE COIN
“What your overall messaging should be focused on, with some people, it needs to be more output driven, on other types of people, it needs to be more relationship-focused because that's something that really matters to them a lot.”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

HOW DO YOU DELIVER A “CALL TO ACTION”?

Sellers differ in closing styles but if there’s something that’s common about them, it’s that they will close with a call to action, AKA, CTA. If you are wondering why your standard CTA doesn’t work all the time, it’s because it’s not fit for your prospect’s personality type. Collin explains that CTAs also need to be fit to personality types, and you will learn more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! 

TRANSFORMING MOMENTS

COLLIN: PEOPLE FROM TWO SIDES OF THE COIN
“What your overall messaging should be focused on, with some people, it needs to be more output driven, on other types of people, it needs to be more relationship-focused because that's something that really matters to them a lot.”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

36 IS A LOT, HOW DO YOU DEAL WITH THAT?

It’s all about personality types and reply rates between Tyler Lindley and Collin. In this episode, Collin discusses the logic behind people’s preferences in messaging such as being detail-oriented, being very particular with grammar, and going nuts over bullet points. Collin reveals that there are actually 36 personality types that you have to deal with when it comes to writing the right message, and you will learn more about them in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! 

TRANSFORMING MOMENTS

COLLIN: 36 PERSONALITY TYPES TO DEAL WITH
“When we're talking about personality, it's not so black and white. Between the models that we use in Humantic, there are 36 different possible variations of personality”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

36 IS A LOT, HOW DO YOU DEAL WITH THAT?

It’s all about personality types and reply rates between Tyler Lindley and Collin. In this episode, Collin discusses the logic behind people’s preferences in messaging such as being detail-oriented, being very particular with grammar, and going nuts over bullet points. Collin reveals that there are actually 36 personality types that you have to deal with when it comes to writing the right message, and you will learn more about them in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! 

TRANSFORMING MOMENTS

COLLIN: 36 PERSONALITY TYPES TO DEAL WITH
“When we're talking about personality, it's not so black and white. Between the models that we use in Humantic, there are 36 different possible variations of personality”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

YOU GOTTA GET DOWN TO THE NITTY-GRITTY DETAILS

A lot of sellers today write their messaging based on a particular pattern or template that is designed for a persona, but is that enough? What about their differences in writing preferences? How about their desired formats, those things drive them nuts. Today, Collin discusses the secret sauce of boosting your positive outbound replies to 236% with the power of personalization. Learn more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! 

TRANSFORMING MOMENTS

COLLIN: THAT’S NOT HOW PERSONALIZATION IS DONE
“Most people have sort of a baseline sequence that they're running, which is really typically based more on a persona. This is our ICP, maybe here's their size, here are the problems that we think that they may have, all that stuff is valuable. But what isn't taken into consideration is the variations of different people that are recipients of that message. And that's where you can really see a big lift, is when you personalize to the person.”

COLLIN: THE SECRET SAUCE TO PERSONALIZATION
“The secret sauce is knowing your prospects and knowing what their personality type is, knowing certain things like, what your subject line should be based on their personality. What do you know? Should you say hi? Should you say, Hey, should you put the first name only? Right? These are all small details that a lot of people think are meaningless.”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

YOU GOTTA GET DOWN TO THE NITTY-GRITTY DETAILS

A lot of sellers today write their messaging based on a particular pattern or template that is designed for a persona, but is that enough? What about their differences in writing preferences? How about their desired formats, those things drive them nuts. Today, Collin discusses the secret sauce of boosting your positive outbound replies to 236% with the power of personalization. Learn more in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! 

TRANSFORMING MOMENTS

COLLIN: THAT’S NOT HOW PERSONALIZATION IS DONE
“Most people have sort of a baseline sequence that they're running, which is really typically based more on a persona. This is our ICP, maybe here's their size, here are the problems that we think that they may have, all that stuff is valuable. But what isn't taken into consideration is the variations of different people that are recipients of that message. And that's where you can really see a big lift, is when you personalize to the person.”

COLLIN: THE SECRET SAUCE TO PERSONALIZATION
“The secret sauce is knowing your prospects and knowing what their personality type is, knowing certain things like, what your subject line should be based on their personality. What do you know? Should you say hi? Should you say, Hey, should you put the first name only? Right? These are all small details that a lot of people think are meaningless.”

Connect with Collin 

LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

• How this thought experiment came to be (01:24)
• The thought experiment setup (07:23)
• TL:DL - setup summary (11:00)
• Learnings from the setup (11:25)
• Ads are being served (15:00)
• Week 1 - feels oh so right (17:57)
• Week 2 - it starts to get spicy (20:12)
• Week 3  - the wheels are now off the bus (26:40)
• Wrapping up the takeaways (31:50)

Email us at info@GranularMarketing.com

Follow us on Facebook and Instagram

• Get to know Megan in 107 seconds (1:53)
• Poli Sci? Nah. PPC? Yes, please. (3:40)
• The selling points of making PPC a career (4:44)
• Where PPC was when Megan got her start (6:50)
• What brought Megan to Granular (8:17)
• The Granular difference and culture (10:11)
• Megan’s method to client relationships (13:00)
• To the future! Where Megan thinks PPC is going (15:40)
• Bonus: a quick philosophy lesson (18:40)

Email us at info@GranularMarketing.com

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What do you need to do to ensure your lawn stays fed right up until Winter dormancy?  What nutrients should you focus on feeding your lawn before the cold hits and it goes to sleep?  In this episode we chatted about fertilization to ensure good fall plant health to set yourself up for a GREAT spring.  

Keep Off The Grass Lawn of the Week is proudly Sponsored by ProPEAT Fertilizers

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IG:@propeat1


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The Keep Off The Grass Livecast is a collaborative effort of DIY lawncare enthusiasts seeking to pool our knowledge and learn from each other.  As always, be sure to research what is right for your lawn, as well as what products and application rates are acceptable and appropriate for your area, and don't forget to add .edu to ANY lawncare search for professional turf grass publications!

• What makes up Programmatic audio  (01:37)
• How is it different than a traditional radio buy (02:21)
• Podcasts - a special snowflake (03:22)
• Examples within the world we live (04:47)
• Positives of advertising on a podcast (06:01)
• Downsides to advertising on a podcast (09:06)
  • A peak inside podcast targeting and purchase options (10:12)
• Positives of Programmatic audio (14:41)
• Why you may not want to use Programmatic audio (22:04)
• Final thoughts! (25:23)

New to Programmatic? Check out our primer episode

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