greenmarket

Today's guest is Peter Hoffman,  a man I've long admired for his greenmarket ingredient driven food, his former restaurants (Savoy, Back Forty, and Back Forty West), his passion and commitment to the land and the food and farmers behind it.  

Peter is the author of the highly acclaimed book, "What Good?: A Memoir in Fourteen Ingredients."  From the moment I cracked the spine and dove in to this book, I knew I was in good hands.  Peter's writing is as eloquent and beautiful as his cooking was, weaving together stories of his childhood, restaurant life in NYC, the farmers behind the greenmarket, and the ingredients that drive the underlying narrative.  

I hope you enjoy today's conversation with Peter.  You can connect with Peter on instagram at @peterhoffmannyc  or on his website at   https://peterhoffmancooks.com/

To purchase a personalized copy of "What's Good?", go to this link: 
https://www.mcnallyjackson.com/whats-good-signed

To donate to the Anne Saxelby Legacy Fund: 
https://slowfoodusa.org/Saxelby/

You can connect with me on instagram @thecounterchroniclespodcast 

If you liked the show, please share the show link with others.  If you can kindly rate and review the show on Apple podcasts, it is tremendously helpful in helping new listeners find the show.  

David Shields is known throughout the American South as the “Flavor Saver.” Chairman of the Board of the Carolina Gold Rice Foundation, he undertook the historical research that enabled the restoration of many of the region’s historic crops. Author of Southern Provisions; the Creation and Revival of a Cuisine (2015) and The Culinarians; Lives and Careers from the First Age of American Fine Dining (2017), he won the Southern Foodways Alliance’s Keeper of the Flame award and was a finalist for this year’s James Beard Book Award in food scholarship. He currently holds the Carolina Distinguished Professorship at the University of South Carolina and chairs Slow Food’s Ark of Taste Committee for the American South.

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Mitchell Davis is the Executive Vice President of the James Beard Foundation, a cookbook author, a journalist, and a scholar with a Ph.D. in Food Studies from NYU. With the Beard Foundation for almost 24 years, Davis has created and overseen many of the organization’s most impactful initiatives, including the JBF Annual Food Conference and the JBF Chefs Boot Camp for Policy and Change. In 2013, Davis led the team that was selected by the U.S. Department of State to create the USA Pavilion at the World Expo Milano 2015, for which he served as Chief Creative Officer, receiving commendations from U.S. Secretary of State John Kerry, U.S. Secretary of Agriculture Tom Vilsack and First Lady Michelle Obama.

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For the past eleven years, Michael Hurwitz has served as the Director of Greenmarket, a program of GrowNYC that operates 51 producer-only farmers markets throughout New York City. In 2011, he created the FARMRoots Technical Assistance Program, providing marketing, business, and succession planning assistance to Greenmarket growers. Michael was also integral in forming Greenmarket Co., New York City’s only food hub. Additionally, with Teachers College at Columbia University, Michael co-developed Seed to Plate, a standards-based food curriculum for 5th and 6th graders.

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On this week's episode of The Farm Report, June Russell joins host Erin Fairbanks to share a bit of what's exciting in the world of grains. June Russell is the Manager of Farm Inspections and Strategic Development for Greenmarket, a program of GrowNYC. Greenmarket is the largest network of farmers’ markets in the country with fifty five locations within the City’s five boroughs. It provides retail outlets for nearly two hundred and thirty local farmers, fishers, and bakers who sell what they grow, raise, catch, and bake themselves.

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This week features the second in a two part series on food and labor, focusing on living wage issues faced by farmers throughout the country. What are working conditions like for those who actually grow and harvest the food you eat every day? And what can be done to improve those conditions, encouraging the next generation of farmers to pick up the reins. Host Jenna Liut is joined by GrowNYC's Greenmarket Director, Michael Hurwitz and the National Young Farmers Coalition Executive Director, Lindsey Shute to discuss their experiences advocating for and supporting farmers. Later in the show, Jenna speaks with Eileen Gordon Chiarello about Barnraiser, our featured startup of the week. Barnraiser is a discovery and crowdsourcing platform for projects promoting health and sustainability in the food system.