The Process of Innovation: From Ideation to Product Launch
Theresa Finn is the CEO and Co-founder of Hammer Head Swim Caps, a company that invented the world’s only protective swim cap using their patented HIT Honeycomb Impact Technology to minimize accidental head injuries in the pool. Theresa is a business executive with a strong marketing, manufacturing, and sales background which helped prepare her to lead Hammer Head Swim Caps’ business operations. She is also a wife to a swim official for NFHS and USA Swimming, and a mother to an 18-year old competitive swimmer.
In this episode…
What does it take to design and innovate a product? What can brands do to successfully launch and market their products?
Innovation is about coming up with solutions to customers' problems. The first step is to identify a need in the market that requires a solution. The next step is to do research about the market gap, determine if there's an opportunity to create a unique product, and get validation for your idea.
Theresa Finn, the CEO and Co-founder of Hammer Head Swim Caps, joins Brian Roisentul in this episode of The Fit Growth Machine Podcast to talk about the process of innovation — from ideation to product launch. They also discuss how a unique value proposition differentiates a product from competitors, tips for identifying the right target market, and the importance of social proof.