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    headmaster

    Explore "headmaster" with insightful episodes like "165: How to pivot your school from mission to brand to growth – part 3", "164: Navigating issue management - A guide for school Heads", "163: How to pivot your school from mission, to brand, to growth - part 2", "162: Preparing for a deepfake crisis" and "161: How to pivot your school from mission to brand to growth – part 1" from podcasts like ""smj: school marketing journal", "smj: school marketing journal", "smj: school marketing journal", "smj: school marketing journal" and "smj: school marketing journal"" and more!

    Episodes (100)

    165: How to pivot your school from mission to brand to growth – part 3

    165: How to pivot your school from mission to brand to growth – part 3

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

    In the third part of this four-part series with Maria Kadison, President and CEO of EdwardsCo, we discuss the idea of EDGE; Expressing Differentiation and Generating Engagement. Discover how EDGE can distinguish your message and intrigue prospective families about your offering. We'll cover how you can use message architecture tactics, including key messaging, brand stories, archetypes, and personality, to set your school apart from competitors. Finally we delve into practical ways to discover themes that can define your differentiation and subsequently generate interest from prospective parents.

     

    Get in touch at smj@imageseven.com.au

    164: Navigating issue management - A guide for school Heads

    164: Navigating issue management - A guide for school Heads

     School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

    The way that a school Head responds to issues can have a significant impact on the school’s reputation, trust and most importantly, the wellbeing of their students and staff. This episode, Brad and Scully discuss how the key lies not just in appropriately reacting to issues, but proactively managing situations with a strategic approach to communication. We share our framework which details on how to assess the impact, develop a clear response plan and how to decide what to say, when to say it and to whom.

     

    Navigating Issue Management - A Guide for School Heads

     

    School Issue Management Response Flowchart

    Get in touch at smj@imageseven.com.au

    163: How to pivot your school from mission, to brand, to growth - part 2

    163: How to pivot your school from mission, to brand, to growth - part 2

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

    In the second part of this four-part series with Maria Kadison, President and CEO of EdwardsCo, we discuss some of the things successful schools are doing to uncover valuable data and how to identify the sources of this data. We analyse the different groups relevant to schools and dive into how each demographic can be useful in gaining information to improve the enrolments process and retention. Maria then gives us seven questions that schools can ask prospective families in order to gain a clearer picture about their school. 

    Get in touch at smj@imageseven.com.au

    162: Preparing for a deepfake crisis

    162: Preparing for a deepfake crisis

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

    Deepfakes are where Artificial Intelligence is used to create or alter video and audio recordings with remarkable realism. In this episode, Brad and Scully discuss the rise of deepfakes and how, for schools, the advent of deepfake technology brings a host of communication, reputation and safety concerns with a range of opportunities for misuse. We present a multifaceted approach for schools to mitigate the risks associated with deepfakes, including key actions for school Heads to prepare for deepfake challenges.

     

    Get in touch at smj@imageseven.com.au

    161: How to pivot your school from mission to brand to growth – part 1

    161: How to pivot your school from mission to brand to growth – part 1

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

    This episode, Brad is joined by Maria Kadison, President and CEO of EdwardsCo, a branding, marketing, strategy and design agency for independent schools across the United States. In the first episode of a special four-part series, they discuss how school marketers can deeply understand their school’s mission and how to turn that into the school’s brand. They explore how creating a meaningful brand creates trust for the community and prospective parents and eventually leads to school growth.

     

     

    Get in touch at smj@imageseven.com.au

    160: Managing your team's marketing technology appetite

    160: Managing your team's marketing technology appetite

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

    Looking into the future, Brad and Scully discuss the ‘Martec Revolution’ and the implications and challenges that schools will face adapting to rapid technological changes. They provide an action plan for school Heads to implement to ensure their schools are embracing change, aligning technology with their overall strategies and adapting to the dynamic marketing environment. To conclude, they discuss the role of the school Head in all of this and how to balance expectations and practices within your team.

    Get in touch at smj@imageseven.com.au

    159: Are you mindstuck? - Interview with Michael McQueen

    159: Are you mindstuck? - Interview with Michael McQueen

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

    This episode we talk to multi-award-winning speaker, change strategist and bestselling author of ten books, Michael McQueen. Michael discusses how to master the art of changing people’s minds and persuading stubborn people, and how to apply this in the context of a school Head. We investigate a number of education industry examples, including how faith-based schools can effectively target a wider audience, strategies Michael finds particularly effective for schools, and the common mistakes people make when trying to persuade others. 

     

    Get in touch at smj@imageseven.com.au

    158: School fees insights - interview with Anthony McCausland

    158: School fees insights - interview with Anthony McCausland

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

    This episode we talk to Anthony McCausland from Feesable, who has been analysing nearly 31,000 fee estimates from July 2022 to June 2023. Anthony shares his insights on all things school fees, from how schools are fine-tuning levies and early payment discounts to meet their financial objectives, to what strategies schools can use to ensure they are meeting market demand, and importantly, how school Heads can communicate fee changes effectively to maintain trust and retention. 

    Get in touch at smj@imageseven.com.au

    157: Pitfalls to avoid in 2024

    157: Pitfalls to avoid in 2024

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

    As Heads start to think strategically about their 2024 marketing and communication plans, we take this opportunity to share what we see as some of the key pitfalls and challenges likely to affect school Heads in the next 12 months. We have an in depth discussion on how a lack of differentiation, ineffective communication, neglect of storytelling and oversight across the digital landscape are some of the major challenges facing your School in 2024.

     

    Get in touch at smj@imageseven.com.au

    156: Marketing AI for school Heads - interview with Bart Caylor

    156: Marketing AI for school Heads - interview with Bart Caylor

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe 

    Today we chat with Bart Caylor, President of Caylor Solutions, about the incredibly rapid rise of AI, what it means and some of the incredible things it allows us to do. Fresh off recently hosting the HigherEd Marketing AI Summit, Bart shares his knowledge with us on how to leverage AI in school marketing, emerging AI trends and everything Heads need to know to navigate this fast-evolving landscape.

    Check out the resources that Bart, Brad and Andrew discussed this episode by clicking the links below:

    Get in touch at smj@imageseven.com.au

    155: Reflections - interview with Stuart Meade

    155: Reflections - interview with Stuart Meade

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

    This episode we are joined by Stuart Meade. Reflecting on his career – which included 21 years as a school Head at Hale School, Perth and Mathew Flinders Anglican College, Sunshine Coast – we discuss how marketing and communications in schools has evolved over the years. He shares priceless advice for school Heads, as well as what he wishes he had known when he started his career.

    Get in touch at smj@imageseven.com.au

    154: The voice of the customer

    154: The voice of the customer

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

    At the very essence of every decision you make as a school Head is your school community. As a Head, your ability to listen to the community’s voice goes a long way to contributing to the success of a project. This episode, we discuss why it is important to listen, relate to and understand your community so that you can speak on their behalf and make decisions in their best interests.

    Get in touch at smj@imageseven.com.au

    153: What is a (school) brand?

    153: What is a (school) brand?

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

    To understand what your school brand is, you need to first understand what a ‘brand’ is. In this episode we discuss some of the misconceptions on what a brand is, and how these misunderstandings can affect the way school Heads manage their brand. We also discuss how your school’s success is influenced by the level of trust customers have in your brand, and how to create trust with your brand design.

    Get in touch at smj@imageseven.com.au

    152: Observations from our conversations

    152: Observations from our conversations

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

     

    Having recently returned from the AHISA Biannual Convention, we recap some of the conversations we had with school Heads while there. We go through the some of the recurring themes we encountered, from the difficulty of hiring and professional development of staff, to mental health, community engagement, how to differentiate in the competitive landscape of education, and how schools can effectively communicate fee increases.

     

    Get in touch at smj@imageseven.com.au

    Episode 12 | The Demon Headmaster - Chapter 12 - 'Got You Guessing?'

    Episode 12 | The Demon Headmaster - Chapter 12 - 'Got You Guessing?'

    On this week's episode we look into Chapter 12, and see the Eddy Hair Show in all its technicolour glory. We discuss the function of the Eddy Hair show within the narrative and the positioning of Eddy Hair as the anti-Headmaster, we also talk about the function of children's television, the treatment of adults within the media property we're seeing and the show within the show. And stick around at the end for 9 minutes of un-edited pre-podcast chat, covering absurdism, Beckett and copyright, it's a wild ride. Got You Guessing? That's the way I like it.

    Want to add your voice to the conversation, or just want to tell us "The hosts are marvellous people and this is the best podcast I've ever listened to"? Then email us at feedback@lookintomyeyespodcast.com

    You can also follow us and interact with us on Instagram @lookintomyeyespodcast or on X @lookintopodcast, please like, comment and share so more people can find the podcast.

    References

    Dick & Dom in Parliament - https://www.theguardian.com/media/2005/jan/18/broadcasting.bbc

    Peter Luff Lampooned - https://www.worcesternews.co.uk/news/7459838.tv-pair-hit-back-at-piece-of-fluff/

    Home, Anna. Into the Box of Delights: A History of Children’s Television. 1. publ. London: BBC Books, 1993.

    Music Credits

    "Dopplerette" Kevin MacLeod (https://incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

    "Metaphor" Jason Shaw (https://audionatix.com) Creative Commons Music by Jason Shaw on Audionautix.com

    "Serious Drama" Jason Shaw (https://audionatix.com) Creative Commons Music by Jason Shaw on Audionautix.com

    "SCP-x1x (Gateway to Hell)" Kevin MacLeod (https://incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

     

    Shi Heng Yi: the Shaolin Spirit, putting knowledge into practice, mastering yourself, dealing with the yin and yang of life, what can you do to improve yourself and the way to make those personal decisions that will shape your destiny - podcast #237

    Shi Heng Yi: the Shaolin Spirit, putting knowledge into practice, mastering yourself, dealing with the yin and yang of life, what can you do to improve yourself and the way to make those personal decisions that will shape your destiny - podcast #237

    "It has never changed, and it has always been like this; there no other way than dealing with the yin and the yang of this life." - Shi Heng Yi.

    Isra Garcia interviews Shaolin Master Shi Heng Yi, headmaster at the Shaolin Temple Europe, for the third time. This conversation is a catch-up between Shi Heng Yi and Isra, where they review, from now to the past two years, the most important milestones for the Shaolin Master since the last interview they did together in 2021.

    "The benefits are not going to come later in paradise; the benefits are supposed to come right now."

    Isra Garcia interviews shi heng yi about how to master yourself

    "People like to hear when I talk, but they don't like to do the practice.- Shi Heng Yi.

    In this interview, you will find what is missing in this world to master yourself and learn how to improve whatever needs improvement. Shaolin Master Shi Heng Yi gets more profound on the teachings, method, philosophy, and way of practice to make a difference in your life. Also, the factors and considerations needed to make you decide to find what works for you and the benefits of practising his teachings. And what we can do to improve ourselves. 

    Shi Heng Yi: putting knowledge into practice, mastering yourself, dealing with the yin and yang of life, what is missing, what can you do to improve yourself and the way to make those personal decisions that will shape your destiny - podcast #237

    "Don't like me, like the teaching."

    Shi Heng Yi also covers the 12-month Self-Mastery online program he leads and Shaolin Spirit, his first book, recently published, where he also gets deeper into what the Shaolin Spirit is about. Isra and the Shaolin master talk about "the how" of finding a master, inspiration, a guide and the methods you need to get what you want.

    "Find somebody who can inspire you; find somebody who expresses how you want to be." - Shi Heng Yi.

    Index of contents - and what you will learn in this episode

    1. What has happened in the last two years since the previous interview?
    2. These are the most common patterns and behaviours that people are missing.
    3. Observations about the world.
    4. Dealing with the yin and yang of this life.
    5. Emphasizing the practice, not the teachings.
    6. Putting knowledge into action.
    7. The Self-Mastery program.
    8. What is the Shaolin Spirit, and how can it be developed?
    9. How to develop an unstoppable attitude.
    10. Finding inspiration in others and yourself.
    11. The question and the challenge from the master to the listeners.

    "What is more important, more people with the ability to change or more people that will surely change?"

    Podcast show notes:

    "Many people are interested in the teachings, but if they are left alone and do not have the right guidance, they can go in the wrong direction sometimes.- Shi Hen Yi.

    151: Growing an alumni program - interview with Alastair Lee

    151: Growing an alumni program - interview with Alastair Lee

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

    How can you improve (or start) the alumni program at your school? We talk to Alastair Lee, Managing Director of AlumGrow Consultancy, to find out the benefits of building strong alumni relations and how to acquire the most value out of your school’s alumni program to achieve your long-term strategic goals. 

    Get in touch at smj@imageseven.com.au

     

    149: The five biggest changes in advertising and what you need to know - interview with Amanda Reid

    149: The five biggest changes in advertising and what you need to know - interview with Amanda Reid

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

     

     The advertising market is evolving all the time and as a school Head you can often be left in the dark about the evolving landscape of media buying. This episode, we are joined by the founder of Mentor Marketing, Amanda Reid, as she shares her strategic insight into what school Heads need to know about the biggest changes in advertising in the education sector.

     

    Five major advertising and media buying changes that school Heads need to know about:

    1.           The fragmentation of media landscape across channels and devices
    2.          Media consumption habits based on the above and digital transformation
    3.        Media buying best practice methodologies (including data, technology and AI)
    4.        Schools having access to ‘new’ channels, potentially not accessible to them before
    5.          Data, measurements that matter and ROI metrics

    Get in touch at smj@imageseven.com.au

    148: The gap between idea and action

    148: The gap between idea and action

    School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

     

    School’s marketing efforts often struggle to close the strategy-execution gap. Why do so many implementation efforts fail? In this episode, we discuss strategies among school leaders and explore ways to create effective strategies. We also explore ways to encourage buy-in from all staff to a school Head’s strategic direction in order to enhance your chance of success.

     

    The AHISA Biennial Conference 2023

    Location: Gold Coast, QLD
    imageseven presents: Bold School Brand: Masterclass
    Date: 24 September 2023, 12:30pm to 3:30pm
    Cost: $250 ... and it includes a nice lunch at the Sheraton Grand Mirage Resort, Gold Coast!

    Bold School Brand is a framework any school can adopt to position themselves and build a compelling school brand. Based on imageseven’s book, Bold School Brand, this masterclass will guide you step-by-step through the process. After three hours you will leave equipped with a framework to develop and implement a marketing strategy that will set your school apart.

    Together with relevant Australian case studies and simple to follow processes, the imageseven team will cut through the corporate marketing jargon to model a practical approach to modern school marketing and communications.

    This is pre-registered.

    ·       If you are an AHISA member, resister on the AHISA conference registration page.

    ·       If you are not an AHISA member but would like to attend, just drop us an email at smj@imageseven.com.au and we’ll register you just for the Masterclass.

    Hope to see you there ... there is limited seats, so jump in quick!

     

    Get in touch at smj@imageseven.com.au

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