headmaster

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

When it comes to making decisions, we all feel like we can never have enough data. In this episode, we speak to Peter Buckingham, co-founder and Managing Director of Spectrum Analysis, about the data types that are most useful for school Heads. We talk through some examples of how we can use data to make better decisions and to guide our operations, enrolments, marketing and business planning.

Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

One of the issues we frequently run into when working with schools looking to craft their messaging is clarity, or rather a lack of it. We discuss how you can become clear and authentic in your voice and leadership by delving into a few of the leadership theories researched in The Leadership Challenge by Jim Kouzes and Barry Posner. We also investigate how clarity of personal values can improve commitment, engagement and job satisfaction within your organisation.

The Leadership Challenge: https://www.leadershipchallenge.com/

Get in touch at smj@imageseven.com.au

In this episode of Look Into My Eyes we focus on Chapter 5, Assembly - Keep Out, where talk not only about educational theory and further expound on our love of Harvey but also consider questions like: 

• How independent are the prefects?
• What kind of curriculum is the author satirising?
• How disturbing is it that at times it's hard to tell if it's Dinah or The Headmaster speaking through her?

Answers to these questions and much more besides, including Rosemary's expasperation with her cat, are all on this week's episode of Look Into My Eyes.

Want to add your voice to the conversation, or just want to tell us "The hosts are marvellous people and this is the best podcast I've ever listened to"? Then email us at feedback@lookintomyeyespodcast.com

You can also follow us and interact with us on Instagram @lookintomyeyespodcast, please like, comment and share so more people can find the podcast.

References

Music Credits

"Dopplerette" Kevin MacLeod (https://incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

"Metaphor" Jason Shaw (https://audionatix.com) Creative Commons Music by Jason Shaw on Audionautix.com

"Serious Drama" Jason Shaw (https://audionatix.com) Creative Commons Music by Jason Shaw on Audionautix.com

"SCP-x1x (Gateway to Hell)" Kevin MacLeod (https://incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe 

What lessons can K-12 school Heads draw from trends in the higher education market? We’re joined by Bart Caylor, president of Caylor Solutions; a company with a mission of “advancing brands that advance education”. Caylor first explains what makes an effective brand and then delves into the five examples in his article Effective Higher Education Brands and Why They Work, sharing what he’s learnt working with universities across the United States.

Episode links:

Western Governors University - https://www.wgu.edu/

Wabash - https://www.wabash.edu/

High Point University - https://www.highpoint.edu/

University of Wyoming - https://www.uwyo.edu/

Saybrook University - https://www.saybrook.edu/

Caylor Solutions - https://www.caylor-solutions.com/

Bart Caylor’s podcast, The Higher Ed Marketer - https://www.higheredmarketerpodcast.com/

Get in touch at smj@imageseven.com.au

In this episode we consider Chapter 4, The Best School I've Ever Been To, which features our first introduction to SPLAT and our first look at Assembly. We consider questions like, how involved are all the other members of staff in the school? How creepy is the idea of 200 children, eating completely in sync with each other? And how is the Headmaster's attempt to hypnotise Dinah a subtle criticism of an education system that favours teaching to the test? Find out on this week's episode of Look Into My Eyes.

Want to add your voice to the conversation, or just want to tell us "The hosts are marvellous people and this is the best podcast I've ever listened to"? Then email us at feedback@lookintomyeyespodcast.com

You can also follow us and interact with us on Instagram @lookintomyeyespodcast, please like, comment and share so more people can find the podcast. 

References

Music Credits

"Dopplerette" Kevin MacLeod (https://incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

"Metaphor" Jason Shaw (https://audionatix.com) Creative Commons Music by Jason Shaw on Audionautix.com

"Serious Drama" Jason Shaw (https://audionatix.com) Creative Commons Music by Jason Shaw on Audionautix.com

"SCP-x1x (Gateway to Hell)" Kevin MacLeod (https://incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

What does it mean to have a strategy in place? On a broad level, a strategy is a plan to outperform your competitors (every school has them) and succeed in an area they may not. In this episode, we discuss how and why you should assert your school’s unique strengths in the marketplace.

Get in touch at smj@imageseven.com.au

In this episode we cover Chapter 3, and have our first interaction to our bespectacled antagonist. We also discuss Dinah's first interaction with prefects, the collective loss of individuality the school presents and break down exactly how the horror is communicated in the scenes in the playground.

Want to add your voice to the conversation, or just want to tell us "The hosts are marvellous people and this is the best podcast I've ever listened to"? Then email us at feedback@lookintomyeyespodcast.com

You can also follow us and interact with us on Instagram @lookintomyeyespodcast, please like, comment and share so more people can find the podcast.

References

Music Credits

"Dopplerette" Kevin MacLeod (https://incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

"Metaphor" Jason Shaw (https://audionatix.com) Creative Commons Music by Jason Shaw on Audionautix.com

"Serious Drama" Jason Shaw (https://audionatix.com) Creative Commons Music by Jason Shaw on Audionautix.com

"SCP-x1x (Gateway to Hell)" Kevin MacLeod (https://incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

How do you, as a Head, create distinction to attract and retain customers while standing out in a competitive marketplace? Globally recognised marketing authority and author Scott McKain joins us share key advice from his latest book The Ultimate Customer Experience: 5 Steps Everyone Must Know to Excite Your Customers, Engage Your Colleagues, and Enjoy Your Work. The key takeaways? Don’t Make It Right … GET It Right! Make a Great Impression, Serve with Empathy, Connect with Emotion and Take Personal Responsibility.

Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Every school is looking for a competitive advantage … and if you aren’t, then you should be!
There are many sources of competitive advantage, yet Heads often fall short of using their expertise to stand out. In this episode, we discuss how you can distinguish yourself as a visible expert.

Get in touch at smj@imageseven.com.au

An introduction to the podcast, both hosts will introduce themselves and talk about their background with the Demon Headmaster. We also discuss some of the logistics around the podcast such as release schedules.

If you have any feedback please feel free to email us at feedback@lookintomyeyespodcast.com

Music Credits

"Dopplerette" Kevin MacLeod (https://incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

"Metaphor" Jason Shaw (https://audionatix.com) Creative Commons Music by Jason Shaw on Audionautix.com

"Serious Drama" Jason Shaw (https://audionatix.com) Creative Commons Music by Jason Shaw on Audionautix.com

"SCP-x1x (Gateway to Hell)" Kevin MacLeod (https://incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

In this episode we discuss the first chapter of the Demon Headmaster, A Girl In The House. We start off with some context as this is the first chapter of a new book and then go on to discuss a variety of topics including:

• Why is Miss Wilberforce so obsessed with normality?
• Why is Dinah described as stiff and wooden until she's on her own?
• The relationship between Lloyd and Harvey

Want to add your voice to the conversation, or just want to tell us "The hosts are marvellous people and this is the best podcast I've ever listened to"? Then email us at feedback@lookintomyeyespodcast.com

Music Credits

"Dopplerette" Kevin MacLeod (https://incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

"Metaphor" Jason Shaw (https://audionatix.com) Creative Commons Music by Jason Shaw on Audionautix.com

"Serious Drama" Jason Shaw (https://audionatix.com) Creative Commons Music by Jason Shaw on Audionautix.com

"SCP-x1x (Gateway to Hell)" Kevin MacLeod (https://incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/

References

• The Ruskin Speech - http://www.educationengland.org.uk/documents/speeches/1976ruskin.html
• The Winter of Discontent - https://en.wikipedia.org/wiki/Winter_of_Discontent
• The No Confidence Vote in 1979 - https://en.wikipedia.org/wiki/1979_vote_of_no_confidence_in_the_Callaghan_ministry
• Talking Books (Gillian Cross Interview) - https://www.amazon.co.uk/Talking-Books-Childrens-Authors-Creativity/dp/0415194164 
• NCRCL Papers - Children's Literature & Childhood In Performance - How Do They Do the Eyes (Gillian Cross Interview) https://www.amazon.co.uk/Childrens-Literature-Childhood-Performance-Kimberley/dp/0954638409 

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Suzanne Willcock, our Senior Consultant at imageseven, joins us to breakdown the who, what and why of parent, student and alumni personas, revealing the purpose and intensive quantitative and qualitative data used in the creation of these semi-fictional characters. 

Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Every aspect of a school tour – from the confirmation email to the inside of the classroom – is an opportunity to build trust with parents, as well as exemplify how much you care about families. Brad and Andrew are joined by imageseven team members Mikayla Coombes and Cassandra Kirkpatrick who share their tips and tricks for leading a successful school tour and Open Day.

Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Sue Ellson, an independent LinkedIn Specialist and author who helps businesses and individuals maximise their presence on LinkedIn, reveals why you should have a separate LinkedIn page for yourself, as a school Head, and for your school. She also touches on how LinkedIn can be utilised to increase your digital presence and how to recruit staff on LinkedIn. 

Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

Every Head has fallen into the trap of biting off more than they can chew at one point or another. The reality is, Heads are faced with endless marketing and communication options in today’s landscape. But with limited budgets, how can you lead your school towards meeting marketing aspirations and effectively marketing your school brand? In this episode, we discuss some tactics and strategies that you can use to align your aspirations with your capabilities. 

Get in touch at smj@imageseven.com.au

School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

To provide the best experience for families at your school, you first need to understand the experiences they have with you. In this interview with David Willows and Suzette Parlevliet, from [YELLOW CAR], we discuss the questions they have developed to best measure families’ experiences within your school at every stage of their school lifecycle. 

Find the blog mentioned by David in the episode here https://www.yellowcar.io/post/introducing-the-future-of-parent-feedback-to-schools

Get in touch at smj@imageseven.com.au

For an opportunity to be involved in [YELLOW CAR]'s research, get in touch at hello@yellowcar.io

In part 2 of the ‘You’re writing, but is anyone reading?’ episode, we challenge you to inject your brand personality into your writing, as we discuss the difference between voice and tone and why they are important for your writing. We also focus on the need to provoke a response from your readers and how best to implement a Call to Action (CTA) into your work.  

Get in touch at smj@imageseven.com.au

If you missed part 1 of this episode, watch it here: https://www.imageseven.com.au/school-marketing-journal-podcast/

Unlearn everything you’ve learnt about writing. That’s the key message we elaborate on as we explore how school Heads can effectively write to capture and maintain their audience’s attention. In this episode, we provide some tips and advice on how to best come across as your authentic self in your writing and communicate genuinely to your audience. 

Get in touch at smj@imageseven.com.au 

Social researcher, trends analyst and Managing Director at McCrindle Research, Sophie Renton joins us to discuss her recent research push to understand the seven disruptors impacting the future of education and unveil what this means for the future of school Heads and school marketers.

Get in touch at smj@imageseven.com.au

If you want to be part of McCrindle’s virtual event on 11 May, sign up here: https://mccrindle.com.au/resource/event/2023-education-insights-event/