homestagerscoach

Have you ever gotten stuck writing content for emails, your website, blog or social media posts? Or maybe you don't send out emails to your Ideal Clients or market your business on social media because you don't have the time.

If this is you, you'll want to tune into this episode.

You'll learn:

• Different ways to use Chat GPT in your business so that you leverage your time
• Pros and cons of using Chat GPT
• Why the prompts you give Chat GPT are so important
• Why it is important to tweak the results you get from Chat GPT
• How to use Chat GPT to streamline content creation

In this episode I interview Danielle Hayden , CEO of Kickstart Accounting, Inc. where she helps business owners with book keeping, financial analysis and education.

You will learn:

• How our money "stories" impact our financial decisions
• The 4 money type personalities
• The importance of looking at the story the numbers are telling you when making business decisions
• How the power of 1% helps you to take small strategic steps in order to grow your business
• What to do if you are not being profitable
• The simple practice you can implement immediately to identify your money stories
• How forgiveness helped Danielle shift her mindset so that she felt empowered to invest in her business

In this podcast episode of Home Stagers and Designers on Fire I interview one of my coaching clients, Andrea Bryant. Andrea went from a 20 year career in teaching to flipping houses to running a successful Home Staging Company in Tampa, Florida.

In this episode you will learn:

• How Andrea wins business from Investors and how she landed a big Florida Investor who was resistant to staging
• The mindset shift Andrea used to raise her prices in order to be more profitable
• What Andrea has done differently since we worked together
• What systems Andrea is putting into place as her business grows
• How Andrea carves out time to work on her business
• and much more......

In this episode of Home Stagers and Designers on Fire I discuss my thoughts and strategies for marketing your Home Staging or Interior Design Business.

You will learn:

• How to stand out in a noisy online market
• How Social Media typically warms people up online but it is not typically where you make the sale
• Why building an email list is important
• Why it is easier to "sell" your services to someone who has been following you online
• What I'm doing with my Instagram experiment and what I notice is working best
• Why knowing your marketing metrics is so important and what metrics to follow
• Questions you should ask yourself when creating marketing copy

In this episode I talk about how I have gotten over 95% of my Staging business from Real Estate Agent referrals.

You will learn:

• Why Real Estate Agents are in incredible source of repeat business
• How getting business from Real Estate Agents leverages your time
• How I started my business by having Agents pay for my consultations and how it led to all kinds of staging and design jobs
• The reasons many Stagers think they aren't getting business from Agents (and the real reasons they aren't)
• How to articulate your value to Real Estate Agents in a way that sets you apart
• How to determine who your Ideal Real Estate Agent clients are
• How to gain loyalty from Real Estate Agents
• Why it's important to let Agents know all the ways you can help them
• How we might work together to get a steady stream of business from Real Estate Agents

In this episode I interview Heather Cook, a multi award winning Home Stager with over a decade of experience in building and running one of the most successful Home Staging companies in Canada. Today, Heather runs a marketing firm to help stagers simplify social media marketing, boost engagement and win more sales.

In this episode of Home Stagers and Designers on Fire I interview Robin DeCapua, owner of the LA based Home Staging Company Madison Modern Home.

You will learn:

• how Robin integrated her marketing, PR and visual experience into building her staging businmess
• how Robin has structured her family team so that each of their talents are optimized
• how Robin makes sure that her company is staying profitable
• what Robin thinks about being competitive
• how Robin is thinking of diversifying her income
• how Robin developed her signature style and how she adapts it to the trends and location of the property
• why getting press recognition helps seo
• how Robin has used her PR background to land great press in media outlets

In this episode I interview Dawn Drew, a successful Home Stager, Designer, House Flipper and Real Estate Agent. Dawn will soon be releasing her first book Joy and Ease: Are You Ready to Change Your Life.  We discuss:

•  what it means to be in alignment with your core values and how this impacts business
• how the business you build reflects who you are
• how Dawn's core values have impacted her pricing, marketing, messaging, etc. in her business
• how to determine the "highest and best" use of your time
• how Dawn prices jobs based on value instead of competing on price
• why solid contracts are important, especially for "people pleasers"
• how "self respecting conversations" prevent problems
• how Dawn helped her Real Estate Agents build their brand on her stagings

In this episode I talk with Shanice Miller- a business productivity consultant. You will learn:

• what a business productivityconsultant does
• how a business productivity consultant helps you grow and scale your business
• why systems and processes are so important in hiring, training, selling, marketing and client delivery
• how a business productivity consultant can help you leverage your marketing with metrics
• ideas for automating sales
• how Shanice helps you identify operational deficiencies in order to leverage your time and streamline your processes
• how to make more money when selling your business (with solid systems and processes)

In this episode I interview Donel Beals about how her business has evolved from being a visual merchandiser to a sought after Home Stager and Interior Designer on Cape Cod. Donel talks about how she has built her business her way while honoring her life's top priorities- her 2 sons and husband.

In this episode of Home Stagers and Designers on Fire I interview Jennifer Mello, Broker Owner and top producing Real Estate Agent. You will learn:

• What Jennifer would say to Broker/ Owners when reaching out to them (if she were a Stager)
• Clear ways that you can add value to Real Estate Agents that win them over
• Why Real Estate Agents need you to be specific and obvious about the services you provide
• The #1 thing to do before you make a sales (service) call
• How to use Social Media to gain attention from select Agents or Brokers
• How Agents may decide to pay for staging (or not)
• Why follow up and consistency is so important, especially with Real Estate Agents, and when to stop following up

In this episode of Home Stagers and Designers on Fire I talk about what it means to be fulfilled in your life and business. A fulfilled life is sometimes described as being perfectly alive, filled with purpose and satisfaction, involving vision and requiring intensive alignment with what you value most- a highly meaningful life. You will learn:

• why it is so important to choose a business model that fulfills you and optimal ways to create your business model by design
• why it is so important to make life and business decisions that are in alignment with wihat you value most
• the difference between conscious based decisions and fear based decisions
• why setting clear boundaries is so important in the pursuit of fulfillment
• How being in alignment with your core values attracts people to you

Are you a Home Stager who doesn't want to cold call Real Estate Agents in order to win business?

Do you dread doing open house "pop bys" but aren't sure how you can gain business without doing them?

If this is you, you are going to love this podcast episode. In this episode I interview Cathy Lee Cibelli of C.L. Designs in the Bay area of California. You will learn how she built her highly successful business by volunteering in her community. 

In this episode I talk with Amy Powers about how to add Short Term Rentals to your Home Staging or Interior Design Business. You will learn the difference between staging a home for sale and presenting a home for guests. Amy also shares the software tools and resources that have helped her create a nationwide STR business and her #1 tip for those who are thinking of adding this to their menu of services.

In this episode I talk about one of my favorite subjects-mindset and 3 ways it effects your success. And I also talk about how your brain is wired and how important it is to understand this so that you can reframe your mindset in order to achieve your goals.

In this episode I talk with Leah Jones of LJ Interiors. Leah spent over 12 years in a marketing career before she started her award winning staging and design company in Chaska MN. Her marketing expertise has proven invaluable in growing her following and building her company and she shares her best tips in this episode.

On March 15, 2022 I lost my husband to cancer and, in all honesty, I am heartbroken. I never realized how tough it would be and how profoundly everything would change.  And in spite of this, I have a fierce resolve to choose life.....to find hope......to experience new things, to live in the moment and plan for the future.

We will all experience grief at some point in our life. It is part of the human experience. And although we can't deny the feelings that come up, we can choose how we move forward.

I hope that this episode inspires those of you who are struggling with loss, while creating a life and business that is meaningful to you!

In this episode I talk about how to strategically price your services with an empowered mindset. Pricing is such a hot topic and something that stagers and designers often struggle with. Whether you are new to the business or want to grow and scale, the prices that you set effect the way you feel about your business. They can help you feel great about your business or cause you to feel burnt out and resentful because you are working too much for too little. Pricing can be tricky and it is important that you do the work to define pricing that works for you and your market (with the emphasis on YOU!)

In this episode of Home Stagers and Designers on Fire, I interview one of my coaching clients.  When Melpo and I started working together a year ago, she had only been in business for a few months. She wanted clarity around what to focus on , what types of jobs she should be going after and how to get those jobs. As we worked together a lot has changed. She has added design services to her menu, become way more confident about reaching out to Real Estate Agents, created a lead magnet, updated her website with new offerings and worked on her inner game (to much success). Learn about Melpo's journey here.

In this episode I share challenges that were going on in my personal life in 2021 and how I managed to separate my personal life from my business so that I would continue to grow. Many of us have personal stuff going on in the background and it can be tough so I hope this inspires you to "stay the course".  I also talk about hope, setting goals for 2022 and the mindset that will get you there.  And I challenge you to set a theme for the year. Let's make this your best year ever!