60. The Power of Personal Brand in Your Career Growth with Olessia Lapina
Welcome to Episode 60 of the In Her Wallet Podcast! This week Sofiia is joined by Olessia Lapina, a seasoned talent leader with 10 years of experience holding key roles in renowned global organizations like Tiffany&Co, Louis Vuitton Moet Hennessy and Fairmont Hotels. In this episode, Sofiia and Olessia talk about building a strong personal brand, ways it can advance your career, help grow network and increase personal income.
Key takeaways:
00:00 What we're talking about today
02:10 Get to know Olessia
05:47 What is a personal brand in workplace
08:49 How to leverage personal brand for your career
10:04 Using online platforms like LinkedIn
14:47 For those just starting out & navigating a change
16:07 For those building brand within a company
18:30 Strategically using your brand to career transition
21:00 Does HR or Hiring Manager look at your Instagram?
23:07 How to navigate walking into new position/new company
26:45 How to communicate unique value you bring
28:48 Two real-life cases of career change & personal branding
33:37 Tip to start building your brand
35:09 What is financial freedom to you & how to achieve it
*Watch this episode in video format on YouTube*
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Episode resources:
- Olessia Lapina on Instagram and LinkedIn
- Lapina Consulting Website
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