how to sell personal training

The path to success is often paved with the bricks of rejection. Especially in the fitness business, where a vast majority might not be ready to commit immediately. 

The sobering reality? Only 10-20% of your audience may be poised to avail of your service, making rejection a frequent visitor in your journey. 

However, the secret doesn't lie in the statistics, but in how you respond. In this illuminating episode of The Pro-Fit Podcast, we delve into the art of sales communication and the resilience required to push past rejection. 

Selling isn't just about pitching—it's about effectively communicating, continuously learning, and adapting. 

Discover the power of courses, mentoring, and further education to bolster your sales prowess and transform rejection into an opportunity for growth. Because every 'no' is a step closer to your next 'yes'.

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Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553

Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c

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And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...

Pro-Fit Podcast on YouTube: https://www.youtube.com/channel/UCHihlfGS3ozr2Y5DULnEDMw

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To stay up to date with Matt & Paul, follow them on Instagram...

Matt - https://www.instagram.com/mattrobinsonpt/

Paul - https://www.instagram.com/coachcampey/

One of the questions we get from candidates looking into buying an Alloy franchise is who is our ideal candidate.

As an investor in the Alloy franchise, you don't have to service revenue. You can find an operator who will run the facility. But you must coach and motivate them to do this job effectively. There is nothing like a totally absentee owner in any business.

So for our potential candidates, the question is whether you can find the right talent needed to effectively run an Alloy.

And as Rick and Matt point out in this episode, it all boils down to; are you the person that you're looking for, is looking for?

Tune in to find out the character traits of the ideal Alloy franchisee and facility operator.

Key Takeaways

- Who is a good fit for an Alloy franchise (04:35)

- Are you the person that you're looking for is looking for (05:31)

- What makes a good operator (10:54)

- Why it's a good thing to be 'salesy' (12:35)

- Good at sales vs. good personal trainer: What's better? (18:24)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Arguably, the most important aspect of our jobs is closing sales. Yet many people in the fitness space either don’t know how to do it or don’t want to appear salesy.

This shouldn’t be the case at all.

In this episode, Rick and Matt go through the top sales closing techniques we deploy here at Alloy Personal Training Fitness Franchise to great effect.

These techniques will convert you from a nervous, sales-averse person to a confident salesperson capable of closing any sale in a friendly, nice way.

As a matter of fact, you will feel good asking for the sale because you know you are ultimately helping your prospect lead a better life.

Tune in, and let’s close those SALES!

Key Takeaways

- Paint the picture (04:54)

- Brace for impact (10:44)

- Are you opposed to / Would it be crazy (15:41)

- Is that fair enough (17:28)

Additional Resources:

• Alloy Personal Training
• Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Find yourself getting objections at the end of your sales conversations? Want to know what to do about it? Well, in this episode we discuss a few key topics around objections handling, including...

- How to reduce the occurrence of objections
- What the most common objections actually mean
- How to handle objections professionally
- How to make sales, despite objections

This is the penultimate episode of our 'Sales Process' series, so make sure you check back next week to hear the final instalment.

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To catch all episodes, make sure you're subscribed to the show...

Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553

Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c

----------

And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...

Pro-Fit Podcast on YouTube: https://www.youtube.com/channel/UCHihlfGS3ozr2Y5DULnEDMw

----------

To stay up to date with Matt & Paul, follow them on Instagram...

Matt - https://www.instagram.com/mattrobinsonpt/

Paul - https://www.instagram.com/coachcampey/

Most Personal Trainers dislike sales. In fact, we'd go as far as saying that they hate sales. That's fine, and completely normal, but it doesn't ignore that fact that your job does entail a lot of 'sales' related activities.

Over the years we've helped 1000's of PTs go from hating sales and being useless at it, too enjoying the process and becoming very proficient at it. We do that mainly through a thorough consultation process that creates a situation where the person wants to buy, rather  than you feeling like you have to sell.

To give you a full, in-depth, look at this process we have decided to dedicate a mini-series to it. This episode introduces the topic, it's importance and what we will be breaking down for you.

Without over-hyping the topic, we cannot overlook the fact that this is probably one of the most important pieces of education we have ever covered and will have a huge impact on your business.

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To catch all episodes, make sure you're subscribed to the show...

Apple Podcasts - https://podcasts.apple.com/gb/podcast/the-pro-fit-podcast/id1458318553

Spotify - https://open.spotify.com/show/315111taFKBgrk2E7o6Wt8?si=c0901b6a3e14409c

----------

And for easy-to-review short form content (plus full guest interviews) please subscribe to our YouTube Channel...

Pro-Fit Podcast on YouTube: https://www.youtube.com/channel/UCHihlfGS3ozr2Y5DULnEDMw

----------

To stay up to date with Matt & Paul, follow them on Instagram...

Matt - https://www.instagram.com/mattrobinsonpt/

Paul - https://www.instagram.com/coachcampey/