Logo

    how to start a brand

    Explore " how to start a brand" with insightful episodes like "HOW TO BUILD A LIQUOR BRAND FROM A SIDE HUSTLE with KEVIN LARKAI : ep1", "090: Leaving Behind the 9-5 in Pursuit of Something Greater [Lindsay Hanson]", "A Billion Dollar Cult Brand: Yeti Branding Strategies", "Behind Warby Parker’s Success: 6 Branding Strategies" and "Disrupting A Competitive Market [Part 2 with White Claw]" from podcasts like ""The Liquid Entrepreneur", "Nine-Five Podcast", "DEEP DIVE INTO BUSINESSES", "DEEP DIVE INTO BUSINESSES" and "DEEP DIVE INTO BUSINESSES"" and more!

    Episodes (7)

    HOW TO BUILD A LIQUOR BRAND FROM A SIDE HUSTLE with KEVIN LARKAI : ep1

    HOW TO BUILD A LIQUOR BRAND FROM A SIDE HUSTLE with KEVIN LARKAI : ep1

    How one man’s side hustle swept him form his 9-to-5 to become a liquor brand entrepreneur.

    Looking for a little motivation in determining if it’s time for you to jump all in and commit to your side hustle?  In this candid interview, Monté Burrow speaks with Kevin Larkai who shares his journey from a career in Finance to launching Blackleaf Organic Vodka, a multi-award winning and the first French organic vodka on the market.  He discusses the impact of mindset, the power or resourcefulness, and the value of leaning into support as he grew the brand and team.  #MakingTheBrand #BlackLeafOrganicVodka #Vodka

    Watch the video of this episode on YouTube, LIKE and SUBSCRIBE:
     ▪️ https://youtu.be/LdEcEe8efW0

    Best place to learn from founders, owners and entrepreneurs

    ▪️W: https://theliquidentrepreneur.co 


    The Liquid Entrepreneur on Social

    ▪️IG: https://www.instagram.com/theliquidentrepreneur

    ▪️TikTok: https://www.tiktok.com/@theliquidentrepreneur 

    ▪️Twitter: https://twitter.com/TLEntrepreneur 


    The Host

    ▪️IG: https://www.instagram.com/iammonteb 


    The Guest
    ▪️ IG: https://www.instagram.com/larkaiinc

    The Product
    ▪️ IG: https://instagram.com/blackleafvodka
    ▪️ W: https://www.blackleafvodka.co 

    Support the show

    090: Leaving Behind the 9-5 in Pursuit of Something Greater [Lindsay Hanson]

    090: Leaving Behind the 9-5 in Pursuit of Something Greater [Lindsay Hanson]

    #0090 Top 3 Key Takeaways:


    1. What the experience has been like to suddenly drop a 9-5 job and start a business.
    2. Why it’s important to start branding yourself NOW, even if you don’t have a business yet.
    3. Defining your CLEAR NICHE so you can speak directly to your audience.


    Lindsay Hanson kicked off her entire entrepreneurial career by straight up quitting her job. No established business, no clear direction, just a feeling that where she was at, was not IT.

    Soon after, she hired a business coach to help guide her along those beginning stages of her own fitness brand.

    Now, Lindsay is pivoting again and focusing on helping other kickstart their own entrepreneurial careers and find what truly makes them happy.

    Lindsay shares her experiences from what it was like exiting her 9-5 job to start her own brand, all the way to the point and the pivot she's at now. And why she decided NOW is the right time for her to pivot.

    To get the links and resources discussed in this episode, head over to the Episode 90 Show Notes.

    Are you ready to start your own podcast? Book a Call with Nick to find out how we can develop a plan to your new show launched in just 4-weeks!

    If you enjoyed the episode, be sure to leave a review of the Nine-Five Podcast on Apple Podcasts.

    A Billion Dollar Cult Brand: Yeti Branding Strategies

    A Billion Dollar Cult Brand: Yeti Branding Strategies

    In Episode 15, we dissect into Yeti’s business & marketing strategy – The company was founded in 2006 by 2 brothers Roy & Ryan Seiders but really started to get noticed in 2011 when sales hit $29 million. They took a commoditized product "a cooler" and made it into something extremely desirable by implementing a technology that had their coolers keep ice frozen for long periods of time. In addition, their coolers were much sturdier than what the market was currently offering. Let's dive into how these guys built the ultimate cult brand across many outdoor enthusiasts.

    Timestamps:

    02:56 - Start With An Outstanding Product that solves a problem
    04:52 - Leverage The Right Partnership And Brand Ambassadors. Yeti has 120 brand ambassadors that tell their story through different video series's
    07:02 - Align Your Brand Persona to Match Your Customer Based
    08:46 - Build a Lifestyle Content Strategy
    10:50 - Strategically Leverage Old school Marketing Tactics
    15:33 - Realness Goes a Long Way: We Are Living in the Age of Authenticity

    ABOUT MATT SKOPAK:

    An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

    ABOUT SEAN AZARI:

    In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

    Connect with Sean:

    Behind Warby Parker’s Success: 6 Branding Strategies

    Behind Warby Parker’s Success: 6 Branding Strategies

    Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale.

    In Episode 13, we dissect into Warby Parker’s business & marketing strategy – Warby Parker turned a non-sexy product, into a fashionable product that is valued over a billion dollars. They disrupted a monopolized industry that was dominated by Luxottica (a $28 billion company that owns the majority of eyeglasses & sunglasses.

    Timestamps:

    2:20 - Incorporate a Lifestyle Content Strategy. What is the Wearing Warby series & purpose behind it?
    5:28 - Use customer service as a marketing tool
    8:04 – There Winning Home Try-On Strategy & How You Can Mimic It With A Strong Guarantee Policy
    10:58 - Create partnerships with companies, charities and local events
    12:49 - Encourage Your Customer’s To Share On Social Media.
    14:09 - Create fun, silly, relatable events to gain traffic and brand awareness

    ABOUT MATT SKOPAK:

    An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

    ABOUT SEAN AZARI:

    In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Prior to starting his agency, Sean worked in finance for 4 years as an Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

    Connect with Sean:

    Disrupting A Competitive Market [Part 2 with White Claw]

    Disrupting A Competitive Market [Part 2 with White Claw]

    In Episode 8, we dissect into White Claw's business & marketing strategy – Launched in 2016, White Claw disrupted the hard seltzer market (~60% of the Market Share was controlled by White Claw). Let's dig into some of their marketing & business strategies that led them towards their success.

    Timestamps:

    1:30 - Identify & Evolve with Industry Trends
    3:40 - Real-life Example of How We Implemented Trends into Sweetberry (Fast-Casual Restaurant)
    4:35 - Keep Your Ads Relevant Based On The Current Environment [This will lower your CPA]
    6:54 - Why is White Claw's Product Designed Very Minimalistic
    8:59 - Want Free Exposure? Design Your Products Such That They Are "Instagramable" 
    11:30 - How  SoJo Spa Club Created a 130k square foot facility that became an Instagram sensation
    13:35 - Always Test Multiple Designs

    ABOUT MATT SKOPAK:

    An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD.  Rutgers MBA 2020 in Entrepreneurship & Accounting

    ABOUT SEAN AZARI:

    In 2015, Sean launched a creative ad agency called Breakthrough Social specializing in content creation & distribution, marketing campaigns, & paid media that helped brands build awareness and drive sales. Sean has worked with 50+ businesses/individuals with their marketing strategy. Some of his current or previous clients are Safavieh [500mil+ revenue per year -- Grew their sales 3x YOY], Rugs USA, SoJo Spa Club, Sweetberry Bowls, Muscle Maker Grill, Kat Burki Skincare, and many more.

    Prior to starting his agency, Sean worked in finance for 4 years as an Commodities IT Investment Banking Analyst at Credit Suisse & studied Mathematics & Statistics at Rutgers University.

    Connect with Sean:

    Episode #34 | Talking PlasticLove w/ Connor McAuley

    Episode #34 | Talking PlasticLove w/ Connor McAuley
    In this episode of the podcast I sit down with creator and owner of Plastic Love, Connor McAuley. Plastic Love is an independent clothing brand that has gained a following of just under 10 thousand in just a short year and a half. We chat about the clothing industry, what it was like starting up an independent clothing brand, how he markets his products and where he plans to take the brand in the future. Following PlasticLove on Instagram: @plasticlove Follow the podcast on Instagram: https://www.instagram.com/innercityhermit/ or check out the Facebook: https://www.facebook.com/innercityhermit/ Your can also access the podcast at: iTunes: https://itunes.apple.com/au/podcast/inner-city-hermit/id1456444963?mt=2 Spotify: https://open.spotify.com/show/5KIM0bhFGscSVqBfOPuCwu Like the intro song? Go check out Lakey Inspired’s channel for more: https://www.youtube.com/channel/UCOmy8wuTpC95lefU5d1dt2Q

    HOW TO START SOMETHING NEW

    HOW TO START SOMETHING NEW

    Welcome back to another episode of Industrial Traditions. Today on the podcast we are going to talk about how to start, with the intention to ultimately share your journey. I wanted to bring this message to you because I have recently rebranded my YouTube channel and in the last four years I have launched four different brands, both personal and business. So I have learned a lot about starting from the ground up.

    Often times I joke about just being here to make something out of nothing, and sometimes it can feel exactly like that when you first get started! However, most of the time nowadays you are never truly starting from nothing. I believe that’s something we have to realize early on in our journey. We actually have a lot of privilege, and it is vital that we start to recognize that because it will allow us to gain new perspective and it will smash those early excuses that we all like to make.

    Everything I teach inside today’s episode includes things that I have learned for myself and what works for me. People often want to know technical things, but more times than not you have to understand the mental game and the physical motions of getting started, first.

    So if you want to share your message, start a business, build a community, or perhaps plan an event, then this episode is for you!

    Key Points From This Episode:

    Why getting started and taking that first step is always the hardest part. (03:53)
    Importance of creating an authentic message, inspired by you. (05:12)
    Taking the time to create a manifesto to collect all your ideas into one place. (06:43)
    Niching down and identifying an avatar for your ideal audience or client. (08:55)
    Learn why it is critical to start now, not waiting until step 5. (10:26)
    Understanding why consistency is key for the long-term success of your idea. (13:52)
    Why it is important to give yourself grace and be patient with your journey. (15:45)
    The importance of riding on your strengths and learning the rest along the way. (21:12)
    Picking your distribution once you’ve chosen your type of communication. (26:46)
    Learning the importance of building a loyal community. (31:42)

    Tweetables:

    “Starting just the first thing is the hardest part.” — @industrial_trad [0:03:55.1]

    “Niching down is the absolute key; it is not detrimental.” — @industrial_trad [0:08:29.1]

    Links Mentioned in Today’s Episode:

    Industrial Tradition — https://industrialtradition.com/
    Industrial Tradition on Youtube — https://www.youtube.com/c/industrialtradition
    Industrial Tradition on Twitter — https://twitter.com/industrial_trad
    Industrial Tradition on Instagram —https://www.instagram.com/industrial_tradition/
    Kayla Ross on YouTube — https://www.youtube.com/channel/UCKb5dJdwVfb1gqvkjQwomOA

    Logo

    © 2024 Podcastworld. All rights reserved

    Stay up to date

    For any inquiries, please email us at hello@podcastworld.io