ideal customers

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Prepare for a journey into the world of successful podcasting, as we unlock the secrets of effective content planning. We're armed with the tools and advice you need to ensure every guest you invite and every topic you cover is a gold mine for your listeners. From vetting potential interviewees for credibility to avoiding the pitfalls of ill-prepared content, we're setting you on the path to podcasting glory. 

In this electrifying discussion, we delve into the nuances of engaging with your ideal customers across various communities to understand their needs better. We also reveal the magic of Potters Central in elevating your content planning process while sharing the easy steps to plan content that resonates with your audience. Lastly, we unveil the power of promoting your content before its release, a tactic that is sure to keep your audience on their toes, eagerly awaiting your next episode. So buckle up and get ready as we explore these pivotal podcasting principles.

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David Rodriguez is the Founder and President of TLC Advisors, LLC, and serves as an Outsourced/Fractional VP of Sales at Sales Xceleration. With over 30 years of experience in sales and strategy, including roles at Fortune 50 companies and private equity-owned portfolio companies, David brings a wealth of expertise to his clients. He specializes in partnering with small and medium-sized business CEOs, owners, and sales leaders to build effective sales infrastructures tailored to their specific goals. By implementing the right tools, processes, and teams, David helps businesses create record-breaking growth at a fraction of the cost.

David's personal journey, growing up as one of five children to a high school dropout who went on to have a successful military career, instilled in him qualities of adaptability, resilience, resourcefulness, and humility. Being the only child to attend college and fulfill his dream of playing college football, he embarked on a 30+ year professional career, serving as an executive at a Fortune 50 company and multiple private equity-owned portfolio companies. Now, with his own Sales Advisory Practice, David assists SMB companies in accelerating their growth by providing expertise in sales infrastructure and management. However, his most significant accomplishment is his 31-year marriage to his high school sweetheart and raising two successful college graduates who contribute meaningfully to society.

In his discussions, David focuses on the keys to leadership and creating value, emphasizing the importance of foresight, curiosity, and trustworthiness. To connect with David or learn more about his services, visit his Canva site at https://salesxceleration.my.canva.site/david-rodriguez.

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How many people can say they’ve never had a “real” job? Renowned portrait photographer Jeffrey Shaw is one such person. Successful serial entrepreneur Jeffrey Shaw always created his own income without ever having had the safety net of a 9-5 paycheck. He learned the benefits of genuine connections and thrived by understanding the value of ideal customers.

Today, as a speaker, business consultant, and author, Jeffrey helps small businesses and the self-employed stop wasting time trying to satisfy some customers who will never be satisfied and attract only their ideal customers. Like a photographer sees their subject, Jeffrey shows businesses how to make customers feel seen, heard, and understood to improve customer experience, retain their most profitable customers, and create the business and life of their dreams.

Jeffrey Shaw is a TEDx speaker who was featured on TED.com, the host of The Self-Employed Life podcast with well over a million downloads, and the creator of The Self-Employed Summit. He is also the bestselling author of LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible and recently released The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success.

Find Jeffrey here: 

https://www.jeffreyshaw.com/

https://www.selfemployedbusinessinstitute.com/

linkedin.com/in/jeffreyshawauthor

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John Bates provides 1:1 Executive Communications Coaching, both in-person and online, as well as large and small group training. 

Sign up for his free weekly micro-trainings at https://johnbates.com/mini-trainings and create a great leadership communications habit that makes you the kind of leader who inspires trust, loyalty and connection.

You’ve probably be told by me or someone else that you need know your Ideal Customer. Your brand strategy is under pined by your ideal customers profile too. I want to to explain today what I’m mindful of when building an ideal customer profile in relationship to brand strategy for my clients. I think this can really help anyone who is DIY ing your brand or want to update and improve their brand strategy. 

• Show Notes: oliviagoodenough.com/blog
• For Custom Brand Identity Enquires - Please Use Enquire Form On My Website: oliviagoodenough.com
• Instagram: @olivia_goodenough
• Email Adress: design@oliviagoodenough.com

--DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission. There is no additional charge to you!Thank you for supporting The BrandMade Podcast so I can continue to provide you with free helpful branding information every Wednesday!

What You Will Learn During This Episode:

1. How to Listen To Your Ideal Customer.
2. How To Shift In Your Business.
3. Effects of Rebranding.

Business Tips Takeaway:

1. Give yourself GRACE.

2. Take Time for yourself. 

3.  Continue to learn.

For more information about Corinna Bellizzi: caremorebebetter.com

Sign up for the I’ve Started My Business Now What? Masterclass 

Register: bit.ly/IVESTARTEDMYBUSINESS

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To Access the information  about starting a business grab your copy of Readi-Set Go! A Simple Guide To Establishing A Successful Small Business.

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Understanding your customer is the single most important element in building a successful business — and interviews are the key to understanding them. But interviewing isn’t something a lot of us have experience doing. This episode is chock-full of step-by-step guidance on how to get the valuable information you need to build a growing business.

In this episode you will learn:

1. How to create a roadmap for your interviews.
2. The 3 stages of a great interview.
3. The 5 questions you need to ask.
4. Additional questions that help you delve deeper.
5. Tips for leading the interview.
6. How to get the people you're interviewing to open up.
7. How many interviews are enough?
8. Extra pointers.

Resources:

• How to Find Your Target Customers
• Customer Personas: What They Are (and Why They're Indispensable)
• How to get people to open up

SPECIAL OFFER:

• Listeners can get 1 FREE hour of consulting by using the code “startup” or mentioning this offer when they book a call.

Connect:

• Visit my website
• Book a FREE discovery call
• Subscribe to my newsletter
• Tight budget? Check out my DIY Kit

While you’re certainly not required to develop customer personas, you’ll be limiting your chances of success by skipping them.

If you don't know what they are, sit tight and I’ll explain why it's a magical tool. BUT... if you've heard of customer personas and you’re thinking they're just imaginary customers, you’d be wrong and you should keep listening.

Understanding your customer is the single most important element in building a successful business.

That's because without paying customers, you've got nothing.

In this episode you will learn:

1. What customer personas are (and what they're not)..
2. What "product-market fit" is and how personas help you develop the best fit possible.
3. Why demographics aren't as important as you might think.

Resources:

• How to Find Your Target Customers
• The Secret to Learning What Your Customers Want: Talk to Them!
• How to Interview Customers to Find Out What They REALLY Want
• The Dangers of "Digging in the Wrong Place"

SPECIAL OFFER:

• Listeners can get 1 FREE hour of consulting by using the code “startup” or mentioning this offer when they book a call.

Connect:

• Visit my website
• Book a FREE discovery call
• Subscribe to my newsletter
• Tight budget? Check out my DIY Kit

In this episode you will learn:

1. How to figure out who your ideal customers are.
2. The essential things you need to learn about them.
3. The 5 steps you need to take to find them.

Resources:

• Customer Personas: What They Are (and Why They're Indispensable)
• How to Interview Customers to Find Out What They REALLY Want

SPECIAL OFFER:

• Listeners can get 1 FREE hour of consulting by using the code “startup” or mentioning this offer when they book a call.

Connect:

• Visit my website
• Book a FREE discovery call
• Subscribe to my newsletter
• Tight budget? Check out my DIY Kit