inspiro tequila

Growing up, Mara Smith didn't ever think about being an entrepreneur. She always dreamt of being a Supreme Court Justice, a position someone holds for life. A secure and stable position is quite the opposite of what entrepreneurship entails.

She went on to study law and became an attorney in Chicago for a large law firm, followed by stints in a Fortune 500 company and later at Mcdonald's.

It was here that the entrepreneurial bug bit her, and she started looking for franchise opportunities.

All this came to a screeching halt when she was put on emergency bed rest as she was expecting her twins.

After taking care of her preemie twins, she sought ways to reenter the work and decided to start her own company.

Having been a tequila drinker all through her life, she was looking for a clean, gluten-free, sugar-free spirit that fit her active lifestyle.

There was none in the market, and that's where she came in.

She went to work studying the spirit industry and testing more what mindful consumers were looking for in tequila.

Her company Inspiro Tequila is redefining the spirits industry by bringing in a female perspective in a male-dominated industry.

Check it out!

Key Takeaways

- When Mara first realized she was an entrepreneur (01:27)

- The idea behind a tequila business (04:37)

- Major hurdles she had to overcome (07:32)

- Staying true to your vision despite the challenges (10:50)

- Work-life blend (11:17)

- Getting one thing done well every day (11:34)

- Marketing and keeping a product in the stores (15:12)

- Advice for entrepreneurs starting a consumable product business (19:11)

- Importance of community and support systems for entrepreneurs (20:52)

- What's on Mara's personal bucket list (25:11)

Additional Resources:

Check out Inspiro Tequila 

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Mara Smith is a former attorney, corporate strategist and stay-at-home mom who is the founder of Inspiro Tequila. Mara started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. Mara searched for a tequila brand that was additive-free with a look, taste and aroma that appealed to her. That perfect tequila did not exist, so she decided to create one. Mara's goal was not just to create a one-of-a-kind tequila, it was also to bring another female voice to the spirits industry.  Women are a part of every aspect of Inspiro Tequila's process from creating our taste profiles to getting bottles on the shelves. As a female founder, Mara's mission is to inspire and support other women on their entrepreneurial journeys through financial support and mentoring.

Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, explores some of the most exciting new and growing brands in Los Angeles and the US at large. Each week, the Elevate Your Brand podcast features an entrepreneurial special guest to discuss the past, present and future of their brand.