instagram shopping

I denne episoden av Suksess med annonsering diskuterer vi Meta sin nylige beslutning om å avslutte live shopping-funksjonen på Instagram. Fra 16. mars 2023 vil ikke lenger Instagram-brukere kunne tagge produkter i direktesendinger, en funksjon som har vært tilgjengelig for amerikanske bedrifter og innholdsskapere siden 2020. Denne endringen understreker utfordringene det amerikanske markedet har møtt med å gjøre live shopping til en suksess.

Live shopping er allerede en stor hit i asiatiske markeder, spesielt i Kina, hvor apper som WeChat, Taobao Live og Douyin (Kinas TikTok) har bevist at live shopping er populært og lønnsomt. Da pandemien herjet, forsøkte mange amerikanske bedrifter å adoptere live shopping for å øke sin egen online omsetning. Imidlertid viste det seg at pandemien hadde skjult det virkelige bildet. Når ting returnerte til normalen, oppdaget analytikere at amerikanske forbrukere ikke hadde tatt til seg live shopping i samme grad.

Referanse: https://techcrunch.com/2023/02/14/instagram-is-killing-live-shopping-in-march-will-focus-on-ads-instead/

TikTok, som ble sett på som en potensiell leder innen live shopping, har også trappet ned sine live shopping-planer i USA og Europa etter at flere tester ikke resulterte i salg. Det ser ut til at ulike kulturer og digitale vaner i vestlige markeder har gjort det vanskelig å kopiere Kinas suksess med live shopping. Meta hevder at de fortsatt er investert i shopping, ettersom 90% av brukerne følger minst én bedrift på plattformen, selv om de nå avslutter live shopping-funksjonen.

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I dagens episode skal vi snakke om en stor endring i hvordan Meta og Instagram opererer på. Meta gjør det vanskeligere å finne Shop-fanen på Instagram med sin siste test. I den nye testen har Shop-fanen blitt fjernet fra appens startskjerm og er i stedet skjult under Innstillinger. Shop-fanen pleide å være på den nederste navigasjonslinjen.

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El día de hoy hablamos con Manolo Atala, CEO y Co-fundador de Fairplay, la primer plataforma tecnológica de financiamiento en base a ingresos de e-commerce en Latinoamérica. Hablamos su startup anterior Cornershop, su paso por la industria de venture capital (lo cual lo ayudó a obtener la idea de Fairplay), el cambio que buscaba hacer en América Latina, así como de su carrera como músico profesional. Este episodio está lleno de increíbles anécdotas, espero que lo disfrutes!  

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Instagram continues to develop and grow and after throwing all of the bells and whistles at it in 2020 they don't seem to be slowing down in 2021.  The platform is getting more and more features by the week and I am so excited to share some of the latest that they are rolling out and testing at the moment. 

In this episode you will learn:

• The new feature that can be used for Q+As, Masterclasses, Round Tables and classes
• The newest sticker that everyone wants (it's long overdue)
• The newest feature that will make your stories more exciting
• The feature that will get more people buying from you
• The feature that makes finding the right info to grow your account easier than ever
• The one feature that will help save your content if it gets deleted

Links from the show:

Episode 5: Five of the newest Instagram features to help your small businesses grow 
https://lauraomahony.com/episode6/

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Welcome to another weekly news update on THE RADCAST! In this episode, host Ryan Alford and news co-host Reiley Clark, dissect this week's marketing news.

In this week's episode, Ryan and Reiley break down...

1. Spirits company, Brown-Forman's Cheers to the Host campaign is taking off.
   1. Listen to see how Brown-Forman is bringing the party inside this holiday season and what you can take away from their marketing strategy.
   2. Visit Cheers to the Host to learn more!
2. Starbucks pushes their mobile app.
   1. Encouraging contactless order, pick-up, and rewards.
   2. Starbucks linking social media platforms to increase mobile engagement.
3. Etsy's marketing strategy: The power of a meaningful gift.
   1. Etsy pushes their products as a worthwhile investment vs products that are cheaply made.
   2. Listen to learn how your business can use similar emotional strategies to increase product sales.
4. Social Media News Breakdown:
   • LinkedIn engagement: The number of users on LinkedIn increases.
   • Facebook: SMB shopping platforms becoming easier.
     • How-to live stream your products.
     • How-to engage with your community.
   • New Snapchat tools:
     • Snapchat users can now use their Snap cameras to find nutritional information.

If you enjoyed this episode, share and subscribe! When you share the episode, tag us on Instagram @the.rad.cast for a shoutout | For more marketing tips, tricks and lifestyle motivation, follow our host on Instagram @ryanalford | Visit our website to get in touch with us and to hear more episodes theradcast.com

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Happy Tuesday! For today's episode, host Ryan Alford interviews Josh Hill, Radical's very own Digital Marketing Manager.

Ryan and Josh discuss the marketing trends they think could be big in 2021. They highlight ways to bring your customers into your marketing strategies, how to leverage your e-commerce tools, and more.

Tune in to Ryan and Josh as they dissect the rapidly changing marketing landscape. We'll have a part two soon!

Subscribe to THE RADCAST for marketing strategies, marketing and pop culture news, and more! | Follow us on Instagram @the.rad.cast | Follow our host @ryanalford | Visit our website www.theradcast.com 

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. 
 

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Learn more by visiting our website at www.ryanisright.com

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This episode highlights business and marketing news for the week of October 5-9, 2020.

In this episode, host Ryan Alford and news co-host, Reiley Clark, break down some of the biggest headlines in the business and marketing world!

1. Verishop: Digital Malls? Learn how it works in this episode
2. Big Tech companies in question of too much power: When is "enough" enough? What's the "fine-line" of power look like?
3. Instagram shopping in reels: Make it easy for your costumers to leverage content into purchase! Learn how to accomplish that in this episode.
4. Ocean Spray and viral Tik Tok video: How businesses should appropriately respond to viral content!

For more from The Radcast, follow us on Instagram here |  Subscribe and leave us a review | To hear more from our host, follow him on Instagram here.

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. 
 

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  

Learn more by visiting our website at www.ryanisright.com

Subscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. 

Ryan and Robbie t-off The Radcast's eCommerce series by highlighting what critical digital actions your business needs to take now.

Be sure to tune in for the rest of the series.

Episodes release Tuesday's at noon, EST.

Follow Robbie on LinkedIn | Connect with our host, Ryan Alford | Check out our account for all our radical updates!

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. 
 

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  

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