live shopping

Kristin Schoenstein has been a Program Director with Worldwide Business Research since 2010 and has been producing events since 2004. 

She currently specializes in the retail and eCommerce sector where she heads up the eTail US portfolio. 

She also successfully launched and grew WBR’s customer experience portfolio. In her role, she is responsible for market research, content creation and speaker faculty management for each event. 

Prior to WBR, she produced events in the healthcare and pharmaceutical sector, and got her start organizing educational programming for physicians. 

Kristin lives on the North Fork of Long Island with her husband and three daughters.

In This Conversation We Discuss: 

• [00:00] Intro
• [01:12] What are eTail conferences?
• [01:47] Other conferences from WBR
• [02:25] What you will experience at eTail
• [04:36] Does brand size matter to benefit from eTail?
• [05:36] eTail is also for apps, specialists, and vendors
• [06:22] Networking is a huge benefit to conferences
• [06:49] Why next year is a special year for eTail
• [07:51] Tips for first-timers at eTail
• [09:07] Don’t overwhelm yourself, take breaks and plan
• [09:35] eTail discount code for Honest Ecommerce listeners

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Pre-register for eTail Boston 2023

etaileast.wbresearch.com/srspricing
Use HONESTECOMMERCE20 to get a 20% discount

• Pre-register for eTail Palm Springs 2024 etailwest.wbresearch.com/downloads/pre-register
  Use HONESTECOMMERCE20 to get a 20% discount
• Connect with Kristin linkedin.com/in/kristin-paulick-schoenstein-0a7aa95

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

Made in France, based in Atlanta Y'all! Nicolas is the co-founder of eStreamly, a live and video commerce SAAS platform empowering brands, retailers and creators to engage shoppers and sell seamlessly using the power of shoppable videos. 

Prior to eStreamly, Nicolas was a sales leader at Naturex, a company supporting CPGs & brands transitioning to Natural Foods. 

Citizen of the world, he had the opportunity to work and live across several continents. Passionate about Innovation & Commerce, he loves exploring, learning and having a positive impact on people's lives.

In This Conversation We Discuss: 

• [00:00] Intro
• [00:54] How eStreamly produces high conversion rates
• [02:22] Live shopping culture in China vs US
• [03:14] Live shopping as a marketing and sales channel
• [04:07] eStreamly also produces less returns
• [04:38] eStreamly is not a “plug and play” solution
• [06:41] Influencers can be expensive
• [07:31] Best marketing strat alongside live shopping
• [07:52] Have compelling reasons for audiences to tune in
• [08:53] SMS is a powerful tool for live shopping
• [09:20] No marketing strat can be “one and done”
• [10:31] Any skill can be learned so don’t be scared
• [11:15] Approach any strategy with a “channel mindset”
• [12:01] Event marketing principles to D2C
• [13:02] The scarcity and timing aspect of livestreams
• [14:13] Important things that happen after livestreams
• [15:57] Recycling content from a livestream
• [17:34] Pre-publishing content before the livestream
• [18:03] Take advantage of the live shopping hype
• [18:58] Optimal livestream duration
• [20:14] Social media is made for discovery
• [20:36] eStreamly integrations on D2C platforms
• [22:23] More info about eStreamly & where to find Nicolas
• [23:02] Why you should try live shopping now

Resources:

• Subscribe to Honest Ecommerce on Youtube
• Connect with Nicolas linkedin.com/in/nicolas-bailliache-854a3022
• Shoppable livestream and video estreamly.com

If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!

I denne episoden av Suksess med annonsering diskuterer vi Meta sin nylige beslutning om å avslutte live shopping-funksjonen på Instagram. Fra 16. mars 2023 vil ikke lenger Instagram-brukere kunne tagge produkter i direktesendinger, en funksjon som har vært tilgjengelig for amerikanske bedrifter og innholdsskapere siden 2020. Denne endringen understreker utfordringene det amerikanske markedet har møtt med å gjøre live shopping til en suksess.

Live shopping er allerede en stor hit i asiatiske markeder, spesielt i Kina, hvor apper som WeChat, Taobao Live og Douyin (Kinas TikTok) har bevist at live shopping er populært og lønnsomt. Da pandemien herjet, forsøkte mange amerikanske bedrifter å adoptere live shopping for å øke sin egen online omsetning. Imidlertid viste det seg at pandemien hadde skjult det virkelige bildet. Når ting returnerte til normalen, oppdaget analytikere at amerikanske forbrukere ikke hadde tatt til seg live shopping i samme grad.

Referanse: https://techcrunch.com/2023/02/14/instagram-is-killing-live-shopping-in-march-will-focus-on-ads-instead/

TikTok, som ble sett på som en potensiell leder innen live shopping, har også trappet ned sine live shopping-planer i USA og Europa etter at flere tester ikke resulterte i salg. Det ser ut til at ulike kulturer og digitale vaner i vestlige markeder har gjort det vanskelig å kopiere Kinas suksess med live shopping. Meta hevder at de fortsatt er investert i shopping, ettersom 90% av brukerne følger minst én bedrift på plattformen, selv om de nå avslutter live shopping-funksjonen.

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Ønsker du at vi ser gjennom annonsene dine hver uke? Bli med på Annonseklubben her.

In this episode:  

• Artificial Intelligence is coming for all our jobs, which includes creative ones too! Example? See Steve Jobs and Joe Rogan meet up in a podcast. “Terrifying” is one word to describe it…
• TikTok is building product fulfillment centers in the US. What does this mean? 
• YouTube makes a small product change that’s HUGE (Lauren’s favorite!). 
• Uploads/Downloads – includes Twitch’s foam pit disaster and Ghost hotels. 

Check out Jellysmack’sBlog.

Also, here’s Spring’s Link. 

We have a YouTube Page!  Please subscribe and follow. (Thank you!) 

Catch a new episode every Friday on your favorite podcasting site. Please subscribe, like and share! Visit our website www.creatorupload.com. We love hearing from you!   

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Greetings and welcome to a special episode recorded live in the on-site Stream Commerce podcasting studio at the New York City Global eCommerce Leaders Forum in September 2022.   These episodes are presented by Stream Commerce, a full-service, full-funnel e-commerce consultancy bringing together the boldest and brightest innovators, strategists, and e-commerce experts. They are the Shopify Plus expert that does more than just build sites.

The Global eCommerce Leaders Forum NYC 2022 brought together thought leaders from retailers and brands selling direct-to-consumer. Top global consumer brands were joined by digital natives and digitally-led brands from the fashion and apparel world, health, cosmetics and beauty, consumer electronics and other leading retail verticals for one full day of education, sharing and networking.   

On this episode, Sophie Abrahamsson President of Americas at Bambuser

About Sophie

Education: Bachelors Degree in Media & Communications from Università degli Studi di Firenze.

Experience:  +10yr of international experience from e-commerce and marketing within retail. Marketing manager for LUISAVIAROMA, Head of Digital for & Other Stories and various business development positions at H&M group.

About Michael

Michael is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice. He brings 25+ years of brand/retail/marketing & eCommerce leadership experience and has been on the front lines of retail industry change for his entire career. He has delivered keynotes, hosted fire-side discussions with C-level executives and participated on thought leadership panels worldwide.  Michael was recently added to ReThink Retail’s prestigious Top 100 Global Retail Influencers for a second year in  2022.

Michael is also the producer and host of a network of leading podcasts, including Canada’s top retail industry podcast, The Voice of Retail, plus the Remarkable Retail with author Steve Dennis, Global E-Commerce Tech Talks and The Food Professor with Dr. Sylvain Charlebois.  Most recently, Michael launched Conversations with CommerceNext, a podcast focussed on retail eCommerce, digital marketing and retail careers - all available on Apple, Spotify, Amazon Music and all major podcast platforms.   Michael is also the producer and host of the “Last Request Barbeque” channel on YouTube where he cooks meals to die for and influencer riches.

If you liked this podcast, you can follow us on Apple iTunes, Spotify, Amazon music podcast channel or your favourite podcast platform. Please rate and be sure and recommend to a friend or colleague in the retail and cross-border commerce industry.

=You can learn more about the Global E-Commerce Leaders Forum and continue to keep up with the latest on cross-border commerce online at https://www.globalecommerceleadersforum.com.  Be sure and visit our all-new YouTube site, where you will find plenty of excellent cross-border content from several of our events.

Until then, safe travels!

In this week’s episode:  

• Max Benator, Co-Founder and CEO of Orca steps in for Lauren this week as co-host. 
• Netflix and Shonda Rhimes love that we love Bridgerton but there’s a line. Bear and Barlow are being sued. 
• Want to know where the $5 billion influencer market spending is going in 2022? Josh breaks it down. 
• MrBeast, aka Jimmy Donaldson, hits 100 million.
• Is Live Social Shopping dead or is it thriving? Max Benator and gives us the inside scoop on what’s really going on. 
• Josh’s upload. Something to do with Ludwig and MrBeast doing something cool…again.  

We have a YouTube Page!  Please subscribe and follow us -  Click here. 

Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you!  And of course, check out Jellysmack and Spr.ng! 

Creator Upload Socials:

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In this week’s episode: 

• Can you guess which of Lauren’s favorite creators joined Linkedin? Is it Cameron Dallas?
• FaZe Clan goes public.
• Youtube announces a new Creator Liaison and he’s creator Rene Ritchie.
• Shopify and Instagram live shopping updates.
• Uploads / Downloads - includes a late night with Mark Rober and Jimmy Kimmel Live. 

We have a YouTube Page!  Please subscribe and follow us (SEE US) there!  Click here: 

Catch a new episode every Friday on your favorite podcasting site. Please leave a comment and visit our website www.creatorupload.com – subscribe and send us a message. We love to hear from you!  

Visit Spri.ng’s Mint-On-Demand yes, one of our AWESOME sponsors! 

Jellysmack and the streamy awards - please be sure to check it out. 

Creator Upload Socials:

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Em França, o Carrefour lançou uma nova plataforma dedicada às compras por live-streaming, em parceria com o Brut, um media 100% digital que nasce nos media sociais, difundindo notícias sob forma de vídeos.

Brut Shop é o nome da nova plataforma de live shopping que permite aos utilizadores fazer compras online dos produtos exibidos nos vídeos em direto nos media sociais. 

Saiba mais sobre inovação e nova economia em supertoast.pt. 

Lançamento do livro da Rê Spallicci, Sucesso é o Resultado de Times Apaixonados na qual eu tenho uma pequena participação - vendas na Amazon.

Live shopping já é realidade, como a Indus Farma vai se aproveitar dessa nova ferramenta de contato com o seu consumidor?

One Drop empresa de doenças crônicas digital faz parceria com a Bayer para doenças cardiovasculares, saiba tudo sobre a empresa e a parceria.

A terceira geração do Oura Ring, um anel inteligente permite predizer quando a menstruação acontecerá e no futuro dizer se você está grávida.

PharmOne a plataforma de farmacogenômica parceria da Alta Diagnósticos, será esse o futuro da medicina de precisão. Entenda nesse episódio!

Todas as Segundas!

Acesse o Site Aqui ou
http://bit.ly/tomou87

Obrigado por ouvir, acesse @viaoral ou nosso site viaoral.com.br

Zia Daniell Wigder, Senior VP of Content at Insider Intelligence, talks about ethical and sustainable commerce, digital maturity and live shopping.

Digital Insider is brought to you by VTEX. Read more about the digitalization of retail on the VTEX blog. For any questions, requests and invites, please contact us at podcast@vtex.com.

Further reading:

• Running a sustainable ecommerce: A higher priority than ever
• What is live shopping?