investing in a gym franchise

In a recent episode of the GOGZ podcast, host Andres Escobar sat down with Rick Mayo to travel back in time and pick lessons from his long and successful journey in the fitness industry.

Rick's journey from personal trainer to successful fitness franchise owner is an inspiring tale of growth, grit, and hard work. Rick is more than a successful fitness entrepreneur; he's a visionary leader who has left an indelible mark on the fitness industry.

His story encapsulates his evolution from a personal trainer to a business owner, all while inspiring others to pursue their passions despite their fears.

Rick envisions Alloy's future to be 800 franchise locations, creating numerous career opportunities within the fitness industry and delivering returns for franchise investors.

One of the biggest lessons for aspiring entrepreneurs that Rick and Andes emphasize in this episode is the ability to embrace discomfort and self-doubt in their entrepreneurial journeys.

Tune in to this episode to learn from Rick Mayo's experiences as you work to achieve your dreams in the fitness industry.  

Key Takeaways

- Get out of your comfort zone (04:31)

- Get comfortable being uncomfortable (07:36)

- Focus on who you are becoming (12:18)

- How to keep moving forward and growing (15:57)

- How to overcome obstacles (26:21)

- What needs to change in the fitness industry (33:13)

- Inhibitors of growth (38:07)

- Rick answers 5 fast questions (41:52)

Additional Resources:

- Five Wishes of the Dying by Bronnie Ware

- The Road Less Stupid by Keith Cunningham

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Investing in a franchise offers access to a successful system, along with training and support; however, the franchise owner's individual level of success is ultimately dependent on how much they put into it.

Not everyone is cut out to be a franchisee, but those who are able to attain success often share many of the same character traits.

As obvious as it may sound, one of the character traits is the ability to follow a system. This sounds simple enough, but you'd be surprised how many people struggle to do it.

In this episode, Rick is joined by Wes Barefoot, a Franchoice consultant, and a two-brand franchisee, to discuss  the most important character traits to achieve success as a franchisee.

Stay tuned!

Key Takeaways

- What makes a good franchisee (02:23)

- Why you need to have realistic expectations (04:05)

- The bike analogy (06:12)

- It's not the franchisor's responsibility to make you successful (18:56)

- Follow the system (20:57)

- Participate and collaborate with others in the team (28:25)

- Give the business the commitment it deserves (34:00)

Additional Resources:

Connect with Wes Barefoot:

-Path to Freedom

- LinkedIn

- Podcast

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Last week we started the tongue-in-cheek conversation of 31 ways to ruin your fitness business to celebrate 31 years of serving customers in the personal training space.

In today’s episode, we continue from number 15 to number 31.

As much as these are hilarious takes from Rick and Matt, important business lessons can be learned.

Running a business requires patience, effort, and great determination, yet many businesses are ruined by silly missteps by their owners. These are some of the things you’ll be hearing in this two-part series.

If you’ve not listened to part 1, make sure to check it out first!

Learn more at: http://bit.ly/alloy_franchise

Key Takeaways

- Get into politics and make it public (00:41)

- Go by feels, not data (02:12)

- Start arguments on social media (06:55)

- Sell braces, not the smile (10:49)

 - Make it all about you (13:19)

- Charge less (16:08)

- Say it once and never say it again (19:37)

- Have at least 3 business partners (23:24)

- Avoid hard things (27:12)

- Build an elaborate morning routine (31:07)

- Sleep with clients (38:26)

- Start a podcast (40:08)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

We are officially 31 years in business. That’s no mean achievement for any business, let alone one in the fitness space.

But we are just getting started…. With over 80 franchises awarded already and many more coming up, the future looks good.

But to celebrate the milestone of 31 years in business, Rick and Matt explain the 31 ways to ruin your fitness business.

With more than 3 million customers served, 4 brand iterations, and over 2500 clubs licensed/consulted, Rick has seen it all in the fitness and business world and has some great points he puts across in this episode.

Hint: Do the opposite of these!

Check them out!

Learn more at: http://bit.ly/alloy_franchise

Key Takeaways

- Trust your emotions, not logic (04:55)

- If something works, don’t do it again (08:08)

- Be fancy; basics are for suckers (12:19)

- Invest in things, not yourself (15:04)

- React, don’t think (22:02)

- Listen to people less successful than you (24:44)

- If you fail once, you quit (30:13)

- Have at least 8 streams of revenue (33:01)

- Always swing for the fences (38:15)

- Be like Scott (41:43)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!