best fitness franchise

In this episode, Rick speaks with award-winning franchise consultant Kim Daly about what makes a great franchisee. Kim is the number one franchise consultant in the number one franchise consultant group. Kim is also a keynote speaker and mindset coach.

With over two decades of experience, Kim shares valuable insights into what it takes to succeed in franchising.  

A common misconception with franchising is that success is handed to you upon signing the franchise agreement. Nothing can further be from reality.

The truth is true success will ultimately come down from the franchisee's mindset. You are the biggest factor in the financial outcome of your business.

Kim stressed the importance of being open and coachable, particularly for individuals with Type A personalities prevalent among potential franchisees.

While these personalities bring determination and drive, success in a franchise requires humility and a willingness to learn. It requires surrendering the ego, accepting the proven processes of the franchise, and staying open to coaching and guidance.

This is a great episode for both potential and existing franchisees from America’s leading franchise consultant. Tune in!

Key Takeaways

Why Kim is the best franchise consultant (00:37)

What makes a great franchisee (07:26)

You are the biggest factor for the outcome of your business (09:30)

Be open and coachable (15:44)

Competitive drive to succeed (21:45)

Personal development and growth in franchising (26:02)

You can be anything you want (34:49)

Additional Resources:

Connect with Kim Daly:

- Kim Daly TV: @TheDalyCoach

- Website: https://thedalycoach.com/

- Franchise Freedom Book

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Alloy Personal Training Business recently achieved a rare milestone in the entrepreneurial world. We celebrated our 32nd anniversary!

In this episode, Matt and Rick reflect on the lessons they've learned through the different stages of business.

They frame their insights around the four pillars associated with the 32nd-anniversary gift, lapis lazuli: strength, courage, wisdom, and truth.

Entrepreneurship is not for the faint of heart. It's a self-help journey disguised as a business. As your business grows, your role and responsibilities change, demanding different versions of yourself. This process can be challenging and even painful.

Change often requires leaving behind old habits, characteristics, or comfort zones, which can feel like a loss. The willingness to evolve and invest in oneself is crucial for success. Change is uncomfortable, but it's a necessary part of the entrepreneurial journey.

Tune in as Matt and Rick delve into the wisdom and perspectives of 32 years in business, offering valuable insights for entrepreneurs and business leaders.

Key Takeaways

- Intro (00:00)

- 32 years in business (00:33)

- Pillar 1: Strength (12:41)

- Pillar 2: Courage (21:55)

- Pillar 3: Wisdom (30:08)

- Pillar 4: Truth (37:12)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick sits down with Jared Breen, Alloy's VP of real estate and construction, to discuss 3 main observations regarding the real estate and construction process.

These three observations shed light on the intricacies of the real estate and construction process and provide valuable insights and actionable advice for success in franchising.

The first truth is the pivotal role of early engagement in determining long-term success. According to Jared, the level of engagement exhibited during the initial stages of getting a franchise open often acts as a predictor of its ultimate outcome.

Those franchisees who consistently show up and actively participate in the early phases of real estate and construction tend to achieve greater success once the franchise business gets going.

This early engagement is a foundation upon which relationships are built and maintained. By being present and involved from the outset, stakeholders demonstrate their commitment and dedication to the success of the business.

This not only sets a positive tone for collaboration but also fosters a sense of ownership and accountability.

Tune in to this episode to learn how these real estate and construction truths provide a comprehensive perspective on achieving success.

Key Takeaways

- The importance of early engagement (04:03)

- The concept of autonomy and the impact of choice (09:19)

- Core values as a guiding lens (13:41)

- Managing emotions in running a business (16:26)

- Don't take yourself too seriously (19:01)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick Mayo, the CEO of Alloy Personal Training Franchise, is interviewed by Michael Becker of Models of Masters Podcast on Scaling Alloy from a single location to licensing over 2000 clubs worldwide to now having more than 100 franchise locations in development.

One key aspect that sets Alloy Personal Training Franchise apart is its holistic approach to fitness and business management.

The Alloy model emphasizes personalized training, catering to individual goals, injuries, and preferences. As people increasingly seek tailored fitness experiences, Alloy's unique approach positions them for significant growth in the fitness industry.

The success of Alloy Personal Training Franchise can be attributed to several key factors. 

Targeting an underserved customer demographic, catering to individuals aged 45 to 65 with more discretionary income. By offering small-group training in a safe and social environment, Alloy creates a better value proposition than traditional large fitness clubs.

If you're an entrepreneur looking for a turnkey franchise opportunity with a brand, with a proven track record of success and a commitment to changing lives through personalized training, Alloy Personal Training Franchise offers the ideal path to success and impact in the fitness industry.

Key Takeaways

- Rick's health and fitness journey (00:36)

- Scaling Alloy from a single location to a franchise (07:11)

- Customer experience is everything (14:06)

- Revenue and growth numbers (17:02)

- Lessons from scaling a business (20:38)

- Mindset shift required to be successful in business (25:29)

- What Alloys looks for in franchisees (27:20)

- How to fund a franchise business (29:51)

- What drives Alloy's retention rates? (34:14)

Additional Resources

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Asking the right questions is an essential part of business growth and evolution.

The questions and the answers are crucial to regularly assess and reevaluate your strategies to stay ahead of the competition.

By asking the right questions, you can gain valuable insights, challenge your assumptions, and uncover new opportunities for growth and improvement.

In this episode, Matt and Rick discuss four thought-provoking questions every business should ask their customers and themselves. There are specific actions for each question that will help you compound your company's growth.

The first two questions revolve around your unique strengths and weaknesses as perceived by your customers. If asked in the right way, your customers will tell you exactly what you need to focus on to achieve success.

Tune in to learn about these questions and their follow-up actions to grow your business and make a lasting impact in the industry.

Key Takeaways

- What am I doing right? (04:06)

- What's wrong with the industry? (07:35)

- Where do you hang up with people like you? (11:28)

- What other vendors do you depend on? (16:58)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick sits down with Alloy COO, Suzanne Robb, to discuss 5 things they've learned after awarding the first 100 Alloy Personal Training Franchise locations.

We are all proud of this great milestone here at Alloy, and we look forward to opening these locations and selling even more going forward.

One of the greatest lessons we have taken so far is the importance of purpose. Purpose is a bigger deal than we thought when we started the franchising journey. Fitness franchising offers an opportunity for return on investment, but there's a much higher purpose which helps when things become difficult.

In our case, the purpose is multi-layered. We provide a vehicle for people to get into better shape, be healthier, and live better. But we're also providing a framework for a franchise business to help people realize their dream of entrepreneurship.

Tune in as Rick and Suzanne go through the 5 lessons they've learned from selling 100 franchise locations.

Key Takeaways

- Purpose is very important (02:59)

- Helping others become entrepreneurs through entrepreneurship (08:38)

- Not everyone is cut for entrepreneurship (14:32)

- Setting the right expectations for franchisees (22:14)

- Simple businesses scales (29:43)

- Put the right people in the right seats (37:07)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

The fitness industry, perhaps more than any other industry, keeps evolving. There is always something new going on and something people are excited about. This gives rise to all the niche concepts we see today.

But it hasn’t always been the case, and if there’s somebody who’d know is Rick Mayo.

Personal training, as a concept, started sometime in the early ’90s and really gained traction in the 2000s. Rick was among the first, if not the first, to put four walls around the personal training service and provide some customer experience around it.

There is this increased awareness about the importance of exercise, especially strength training to our overall health.

In this episode, Rick shares top fitness & nutrition practices and encourages anyone to take control of their health, regardless of their physical stage.

Tune in.

Key Takeaways

- The advent of personal training in the ’90s (01:05)

- How fitness has changed over the past 4 decades (03:04)

- Mental health and mindfulness in fitness (08:44)

- How lean body mass affects your metabolic health (10:46)

- Establishing a good culture in a fitness business (16:37)

- Rick’s advice to his younger self (21:43)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick speaks with Dr. David Jolson about why he chose to bring 3 Alloy locations to Greenville, SC, and how he sees the pairing of the clinic and Alloy as the perfect marriage.

He also shares the secret behind his strong presales. Anybody who has gone through a presale will be amazed by the fact that he has spent $0 so far. Three weeks in, he has secured almost 100 members without spending anything.

Essentially, he is reaping the trust and reputation he has built in his community with his performance clinic over the years. This makes it easy for him to get people to sign up for fitness because they trust him.

Dr. Jolson is a consummate entrepreneur and shares his strategies for running a profitable clinic, building trust in his market, and connecting his patients to his Alloy locations.

You’ll love his story!

Key Takeaways

- Dr. Jolson’s background (00:00)

- The biggest challenge in musculoskeletal medicine (04:32)

- What was it about Alloy that matched up with Dr. Jolson’s business model (08:19)

- How franchising can be a problem when you’re an entrepreneur (14:11)

- The importance of having a growth mindset in business (19:05)

- What’s the secret to David’s success (22:56)

- The importance of keeping things simple (27:37)

- The importance of trust in your business (31:42)

- How to get people from the chiropractic clinic to the fitness clinic (36:07)

- David’s hedgehog concept and the financial measure of success (42:11)

- The more systems you have in place; the more freedom you’ll have (46:36)

Additional Resources:

Connect with Dr. David Jolson

Instagram: 

- @upstatespine

- @alloyupstate

- email: dj@upstatess.com

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

When many people think of being a semi-absentee franchise owner, they often don’t have a realistic expectation of the time and involvement they’ll have with the business. 

As a semi-absentee franchise owner, you might not be involved in the day-to-day operations of your business, but you are ultimately responsible for anything that happens, both good and bad.

Our guest today, Casey Kelly, one of the earliest franchisees of Alloy, knows this too well. He encountered a few hiccups early on but quickly steadied the ship by being more involved.

One of his pieces of advice for people looking at being semi-absentee owners is to take time to find and hire the right team. If you get this right, you are one step towards success.

Tune in to hear Casey’s journey and the lessons he has picked along the way!

Key Takeaways

- Casey’s journey to owning an Alloy (01:06)

- What semi-absentee franchisee ownership entails (05:36)

- Finding the right operator (07:34)

- The life of an entrepreneur (10:24)

- Realistic expectations of time you’ll spend (13:53)

- Why you need a bigger vision as an entrepreneur (20:39)

- The key to success as a semi-absentee franchisee (24:43)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Investing in a franchise offers access to a successful system, along with training and support; however, the franchise owner's individual level of success is ultimately dependent on how much they put into it.

Not everyone is cut out to be a franchisee, but those who are able to attain success often share many of the same character traits.

As obvious as it may sound, one of the character traits is the ability to follow a system. This sounds simple enough, but you'd be surprised how many people struggle to do it.

In this episode, Rick is joined by Wes Barefoot, a Franchoice consultant, and a two-brand franchisee, to discuss  the most important character traits to achieve success as a franchisee.

Stay tuned!

Key Takeaways

- What makes a good franchisee (02:23)

- Why you need to have realistic expectations (04:05)

- The bike analogy (06:12)

- It's not the franchisor's responsibility to make you successful (18:56)

- Follow the system (20:57)

- Participate and collaborate with others in the team (28:25)

- Give the business the commitment it deserves (34:00)

Additional Resources:

Connect with Wes Barefoot:

-Path to Freedom

- LinkedIn

- Podcast

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Depending on whom you ask, we are already in a recession, or it's just around the corner. But there's little doubt that a recession will hit us at some point in 2023.

Many fitness entrepreneurs and those looking to invest in this industry are asking whether it's safe to invest during a recession.

The answer, as always, is it depends.

For Alloy Personal Training, we have been in business for more than 30 years and what we've seen is actually that our business does well during recessions. Having gone through the economic downturn of 9/11 and the 2008/9 recession, we can say our model is recession-proof.

The simple reason is that our avatar client, who holds about 70% of our country's disposable income, is not as affected by the recession as other segments of the population.

Our target clients have a great willingness and financial wherewithal to commit to their fitness, regardless of the economy. Fitness is an integral part of their lives.

This is not the case for other fitness concepts, which might fold during difficult times.

In this episode, Rick and Kimberley Daly offer some wisdom to those considering investing in fitness franchise businesses in 2023.

Key Takeaways

- Investing in fitness during a recession (00:26)

- The psychology of premium fitness concepts (03:14)

- You can't control the economy (06:25)

- What makes the alloy personal training fitness model different (09:19)

- How Alloy beats the competition (13:02)

Additional Resources:

- Kimberley Daly's LinkedIn and Youtube Channel 

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In this episode, Rick interviews serial entrepreneur and franchise consultant Meg Schmitz. Meg has a unique background and a great lens on risk tolerance and success.

Meg has been nicknamed the franchise guru and the franchise fashionista by, among others, The Wall Street Journal. She helps people looking for franchise opportunities connect with a franchisor that’s the right fit for them.

A franchise consultant plays a huge role in preparing candidates and introducing them to the franchisor professionally.

They also address any questions, concerns, or doubts you may have about entrepreneurship before you jump into the ‘lily pad.’

Tune in to hear Meg’s story and her unique perspective on business, franchising, and life.

Key Takeaways

- Who is Meg Schmitz (01:39)

- The role of a franchised consultant (10:54)

- Biggest obstacles for franchisees (26:31)

- Don’t go from a warrior to a worrier (27:51)

- The top misconceptions about franchising (34:02)

- Trust your gut (35:22)

Additional Resources:

- Text Meg Schmitz: 847-302-2601 

- Website 

- Instagram

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- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Recruiting the best staff for your fitness business is arguably the single most important factor that will determine your success as a business owner.

However, as any fitness entrepreneur will tell you, finding, hiring, and retaining the best talent in our industry is a big challenge.

In this episode, Rick speaks to Jessie Stackhouse, founder of Just Fitness Staffing, about recruiting for a fitness business.

She is Alloy’s one and only vendor for talent acquisition in the fitness space.

Jessie shares what she is seeing out there in the talent market and some of the things you can do to make yourself attractive to great candidates.

The fitness talent market is very different post-Covid. You can no longer rely on posting open positions on job boards and expect to find great candidates.

You have to do more.

Luckily, Jessie is here to share some secrets to help you.

Tune in!

Learn more at: http://bit.ly/alloy_franchise

Key Takeaways

- Jessie’s background in the fitness space (01:26)

- The challenge of fitness staffing (11:44)

- How Jessie manages to find good candidates (12:49)

- Why there’s a shortage of applicants for fitness positions (15:14)

- Building a team for a franchise business (17:40)

- Why it’s hard to find talent post-Covid (21:39)

- How to get people interested in your job (25:58)

- What are the compensation/benefits candidates are looking for (31:42)

- Culture is king (37:08)

Additional Resources:

Contact Jessie Stackhouse 

✅Website

✅Email: jessie@justfitnessstaffing.com 

✅LinkedIn

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Last week we started the tongue-in-cheek conversation of 31 ways to ruin your fitness business to celebrate 31 years of serving customers in the personal training space.

In today’s episode, we continue from number 15 to number 31.

As much as these are hilarious takes from Rick and Matt, important business lessons can be learned.

Running a business requires patience, effort, and great determination, yet many businesses are ruined by silly missteps by their owners. These are some of the things you’ll be hearing in this two-part series.

If you’ve not listened to part 1, make sure to check it out first!

Learn more at: http://bit.ly/alloy_franchise

Key Takeaways

- Get into politics and make it public (00:41)

- Go by feels, not data (02:12)

- Start arguments on social media (06:55)

- Sell braces, not the smile (10:49)

 - Make it all about you (13:19)

- Charge less (16:08)

- Say it once and never say it again (19:37)

- Have at least 3 business partners (23:24)

- Avoid hard things (27:12)

- Build an elaborate morning routine (31:07)

- Sleep with clients (38:26)

- Start a podcast (40:08)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

We are officially 31 years in business. That’s no mean achievement for any business, let alone one in the fitness space.

But we are just getting started…. With over 80 franchises awarded already and many more coming up, the future looks good.

But to celebrate the milestone of 31 years in business, Rick and Matt explain the 31 ways to ruin your fitness business.

With more than 3 million customers served, 4 brand iterations, and over 2500 clubs licensed/consulted, Rick has seen it all in the fitness and business world and has some great points he puts across in this episode.

Hint: Do the opposite of these!

Check them out!

Learn more at: http://bit.ly/alloy_franchise

Key Takeaways

- Trust your emotions, not logic (04:55)

- If something works, don’t do it again (08:08)

- Be fancy; basics are for suckers (12:19)

- Invest in things, not yourself (15:04)

- React, don’t think (22:02)

- Listen to people less successful than you (24:44)

- If you fail once, you quit (30:13)

- Have at least 8 streams of revenue (33:01)

- Always swing for the fences (38:15)

- Be like Scott (41:43)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

Coming out of the Covid pandemic, fitness has never been more important. More and more people appreciate the need to lead a more active and healthier lifestyle.

Helping people in their health and fitness journeys while securing your financial future is noble. The Alloy Personal Training franchise offers franchisees an opportunity to help people in their community while running a proven business concept.

The Alloy business model serves a demographic that is underserved and untapped in the industry, and this drives our success and great retention rates.

Having been in the personal training space for 30 years, we have all the necessary skills, expertise, and tools to support our franchisees.

Tune in to this episode as Rick is interviewed by Tom Scarda of The Franchise Academy on the Alloy Personal Training Fitness Franchise opportunity.

Key Takeaways

- Importance of fitness post-Covid (02:01)

- The brand promise of Alloy Personal Training (04:16)

- Training the rich and famous back in the day (07:13)

- Leveraging technology in personal training (14:42)

- Franchising vs. consulting (14:58)

- Accountability in fitness (17:07)

- How Alloy supports franchisees (22:42)

- The right mindset for a fitness franchisee (28:15)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

In order to succeed as an entrepreneur in the fitness industry, you need to get your systems and processes dialed in. This allows you to grow, scale, retain, and repeat.

This is the story of Alloy Personal Training Franchise.  

Having been in business for more than 30 years and licensed thousands of clubs worldwide, Rick Mayo and the Alloy team ventured into the franchising world in 2019.

Shortly after, the pandemic struck, and we all know how this affected the fitness industry.

But the Alloy Personal Training Franchise has been growing in a big way, with many locations coming up across the country since then.

In this episode, Rick is interviewed on The Business for Unicorns Podcast on some of the lessons he has picked from building a franchise and his entrepreneurial journey. 

Tune in to hear his unique perspective, including the ONE thing fitness entrepreneurs can do today to reap the biggest rewards.

Key Takeaways

- Why Rick franchised his business (02:29)

- The power of scalable systems and processes (04:59)

- Marketing and selling systems (08:11)

- The Alloy franchise avatar candidate (12:58)

- Finding the right Alloy franchises staff (15:35)

- Hiring for character and competence (22:36)

- Keep the main thing the main thing (24:57)

Additional Resources:

- Alloy Personal Training

- Learn About The Alloy Franchise Opportunity

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You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.

If you haven’t already, please rate and review the podcast on Apple Podcasts!

What does it take to build your dream business from the ground up?
 
You'll almost certainly need to fight for it!

Keith Keppner, of Keppner Boxing & Fitness is building an elite boxing and fitness franchise that all started with a dream.

Fitness franchises are one of the most competitive industries, but offer a rare opportunity to be a profitable franchise before your doors ever open because of how pre-sales work.

Check out this episode on how Keith built his business, the marketing strategies he's using, as well as how he was able to build a successful franchise business without any business experience.

To learn more about Keith and Keppner Boxing & Fitness check out the links below:

https://www.keppnerboxing.com/gym-franchise-opportunities/
LinkedIn - https://www.linkedin.com/in/keith-keppner-7b3333a5/
IG - @coachkeithkeppner