67. Building a StoryBrand—Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBand
Have you ever watched a great movie and weren’t quite sure why it was so great? Or have you ever seen some great advertising or marketing and bought something not even realizing you were doing it?
Well, today’s guest, Dr. J.J. Peterson, shares with us about how YOU can build a story brand to share your story with your customers.
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LINKS:
**Connect with J.J. at: www.StoryBrand.com
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**Get a copy of J.J.'s book, Marketing Made Simple: CLICK HERE.
**Listen to the Marketing Made Simple Podcast: CLICK HERE.
ABOUT OUR GUEST:
Since 2013, Dr. J.J. Peterson has used the StoryBrand Framework to help thousands of organizations clarify their message in order to grow their business. He holds a PhD in Communication and has spent the last 20 years practicing and teaching communication theory. J.J. has studied C.S. Lewis in Oxford, debated theology with filmmakers at the Sundance Film Festival, directed a documentary, served in marketing and PR for two multinational non-profit organizations, served as a communication professor, and has spoken to thousands of people about creating a clear message. As the Sr. Director of StoryBrand, J.J. travels around the world facilitating StoryBrand workshops and keynotes, helping people grow their business.
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