jennifermcgurk

I’ve wanted to have Alyssa on the podcast for a while now, and this interview with her does not disappoint!

I’ve watched her put so much effort into growing her business in the past year, and I’m so excited to have her on to share exactly how she grew her group private practice.

We talk a lot about doing hard things, whether that means doing something new that you’ve never done before or challenging yourself in a certain business decision. Alyssa has so much great advice to share!

Some of the topics discussed include:

• Alyssa’s journey from employee to business owner
• The hard side of owning a business
• Building a sustainable business model
• Outsourcing and hiring contractors and employees

For more information, visit https://www.pursuingprivatepractice.com/75

SHOW SPONSOR

I have a brand new (FREE) video series out where I’m sharing the top 3 boundaries that are important for business growth and to thrive as a business owner, based on a lot of trial and error and years of experience as a dietitian. Sign up at www.pursuingprivatepractice.com/selfcare

Alissa Rumsey joins us in this episode to do a deep dive into the experience of publishing her book, Unapologetic Eating.

We talk about so many different pieces of the book writing journey, including the business aspect of her book and what it is doing for her business, and also about being inclusive and her own journey to developing her passion for the social justice aspect of Health at Every Size.

This episode is for any non-diet HAES dietitian who is interested in learning more about what writing and publishing a book can do for your business.

Some of the topics discussed include:

• Behind the scenes of Alissa’s writing process
• Marketing plans for her new book
• How Alissa plans to grow in her business after publishing her book

For more information, visit https://www.pursuingprivatepractice.com/74

In celebration of Eating Disorder Awareness week, I’m hosting a Binge Eating Disorder Workshop on Wednesday, February 24th at 12:00 EST with Elyssa Toomey and Alexis Conason. This workshop is for any dietitian who has enrolled in Help Your Clients Feel Fabulous About Food, Version 2.0.

We’re kicking off 2021 with a special podcast series to catch up with former podcast guests and hear about how they handled the crazy ride that was the year 2020.

This episode in the last in this series! I interviewed 4 dietitians who set ambitious goals for themselves, even in the midst of the pandemic, and found the courage to get uncomfortable and try new things that will ultimately get them closer to their goals.

For more information, visit https://www.pursuingprivatepractice.com/73

We’re kicking off 2021 with a special podcast series to catch up with former podcast guests and hear about how they handled the crazy ride that was the year 2020.

There’s no right or wrong way to process the year that was 2020. This episode focuses on the biggest lessons that four dietitians learned throughout the year, and how these lessons are informing their businesses in 2021.

For more information, visit https://www.pursuingprivatepractice.com/72

Congrats on starting a private practice! I bet you’re so excited, but if you’re feeling overwhelmed with all of the advice coming at you from all over the place--I get it!

You can sign up for a free business plan roadmap that takes you through the key steps to start a business so you can focus on what really matters and leave the rest behind (like setting up an expensive LLC!): https://www.pursuingprivatepractice.com/join 

We’re kicking off 2021 with a special podcast series to catch up with former podcast guests and hear about how they handled the crazy ride that was the year 2020.

This episode focuses on four dietitians who walked through different types of mental, emotional, and physical struggles in 2020. Our hope with this episode is to normalize how much we’ve all struggled this year and reassure you that if you had an incredibly hard year, you aren’t alone. 

For more information, visit https://www.pursuingprivatepractice.com/71

Looking to grow your business?

When they first start out, most dietitians have no idea how to actually market themselves and their business. They just throw things out to the world, without any official strategy in place. 

This marketing bootcamp will give you 3 fundamental marketing strategies to get at least 3 new clients to your business: https://pursuingprivatepractice.com/challenge

We’re kicking off 2021 with a special podcast series to catch up with former podcast guests and hear about how they handled the crazy ride that was the year 2020.

In this episode, we’re talking with 4 dietitians who learned to embrace the uncertainty of the past year. We discuss the importance of taking the time to reflect back on our trials, creating a responsive business model, and taking care of ourselves.

For more information, visit https://www.pursuingprivatepractice.com/70

We’re kicking off 2021 with a special podcast series to catch up with former podcast guests and hear about how they handled the crazy ride that was the year 2020.

This episode focuses on three dietitians who have experienced a growth in their businesses in 2020. If we aren’t intentional about pausing to celebrate our growth and wins, we might just pass it by. Listen in to hear these dietitians recognize the lessons they learned in 2020 and acknowledge the growth they’ve experienced.

For more information, visit https://www.pursuingprivatepractice.com/69

We’re kicking off 2021 with a special podcast series to catch up with former podcast guests and hear about how they handled the crazy ride that was the year 2020.

This episode focuses on four dietitians who have pivoted in their online businesses since they were initially a guest on the podcast. Listen in to hear all about when, why, and how they pivoted their businesses and how this pivot has changed the trajectory of their careers.

For more information, visit https://www.pursuingprivatepractice.com/68

A lot can change in a year!

I'm kicking off Season 3 of the podcast by reflecting on 2020 and sharing what I'm changing up and focusing on in 2021.

I'm also giving you a sneak peek into what's to come on the Pursuing Private Practice Podcast in the next couple of months and I can't wait for you to hear!  

What if you had a *proven* roadmap to show you EXACTLY what to do to get more clients (and retain your current clients!) without spending HOURS networking every day? Sign up for my FREE training here and it's all yours! www.pursuingprivatepractice.com/businessplan 

This is the final episode of 2020!!

This goes without saying, but 2020 was a year unlike any other. There have been many negatives, but also many positive opportunities for change and growth. In this episode, I’m sharing many of the lessons I’ve learned this year. I would encourage you to find some time to reflect on your own year, too, before heading into a brand new year.

Thank you so much for listening to the Pursuing Private Practice podcast, I’m honored to have you here!

Some of the topics discussed include:

• The disruption of self care practices
• The importance of saying “No” when you don’t have the bandwidth to say “Yes”
• Finding balance between rest and social commitments
• Trusting your gut and giving yourself permission to pivot

For more information, visit https://www.pursuingprivatepractice.com/66

Christine Dyan Thomson joins me on this episode of the podcast to get real about money mindset!

The conversation is so needed. As dietitians, our field is made up of mostly women, and that can sometimes make the conversation around this topic feel extra charged. I feel like I’ve been talking about this topic with so many of you lately though, and the more we can address our fears and desires around money without shame, the better our collective mindsets will be. When women earn money, a large percentage of it is invested back into our children, our families, and our communities, and that is such a good thing! 

When we believe in our mission and we invest money into our mission, we have more power to make an impact and change the world.

Some of the topics discussed include:

• The power of community in the success of your business
• Taking personal responsibility for what you want in your career
• Shifting your wealth identity through mindset work

For more information, visit https://www.pursuingprivatepractice.com/65

Want 3 new clients this week?! Join our FREE Marketing Bootcamp Challenge to learn the 3 marketing strategies you need to land 3 new clients (and keep them coming back!). Get the details and join here!

This episode is so inspirational for any of you that are wanting to start a business.

Sammy walks us through the fear she felt at opening her own private practice and what she had to do to overcome these feelings. There are going to be ups and downs when you start your business, and Sammy talks through her process of expecting and preparing for this.

A unique part of Sammy’s journey is that she opened her private practice immediately following the completion of her dietetic internship. Sammy is a dietitian who is leading the way for others. 

I hope this episode inspires you as much as it inspired me! 

Some of the topics discussed include:

• Going against the grain and following your heart 
• Your business is your own. You can always change your mind.
• The vulnerability we may experience when starting a business
• Giving yourself grace as you navigate all of the decision making that comes with owning your own business

For more information, visit https://www.pursuingprivatepractice.com/64

The Dietitian Business Plan Roadmap is the guide that you need to start your private practice. Learn the 10 key steps you need to do in order to start your private practice with confidence. Download your FREE guide and get started today here!

Courtney Vickery joins us for this episode of the Pursuing Private Practice Podcast to have a real and honest conversation about how she got into the field of eating disorders.

Courtney talks about her own eating disorder recovery and relates this to her ability to do challenging things in her business now. 

Courtney is new to private practice (although you wouldn’t know this by looking at her content!). We talk about her business journey and how to embrace the mindset of taking it all one step at a time and figuring things out as you go.

It’s scary to put yourself out there as a business owner, and this episode honors that. Enjoy!

Some of the topics discussed include:

• Courtney’s journey through recovery to private practice
• Being open to changes and pivots when you’re starting a business
• Creating and selling an online course  

For more information, visit https://www.pursuingprivatepractice.com/63

Want 3 new clients this week?! Join our FREE Marketing Bootcamp Challenge to learn the 3 marketing strategies you need to land 3 new clients (and keep them coming back!). Get the details and join here!

This conversation is SO NEEDED in the field of dietetics!

Jessica Oswald joins me today to talk about being a multi-passionate business owner and wanting to serve two separate ideal clients. This means she will need to implement two separate marketing strategies and set up two separate sales funnels in her business.

We talk rebelling against the “rules” of dietetics and making our own path. I encourage you to listen to this episode with an open mind. 

Some of the topics discussed include:

• Going against the grain and following your heart in business
• Serving two different ideal clients
• Setting up your sales funnels to work for you and your clients
• Niching down  

For more information, visit https://www.pursuingprivatepractice.com/62

The Dietitian Business Plan Roadmap is the guide that you need to start your private practice. Learn the 10 key steps you need to do in order to start your private practice with confidence. Download your FREE guide and get started today here!

Stephanie took a leap of faith and started her business this year. We have such a great conversation during this interview about her feelings around starting her own business, how she’s balancing working full time and running a business, and everything she has learned along the way.

We talk a lot about having the courage to try new things and just being open to seeing what works. I hope this inspires you to take the first step toward whatever it is that you’ve been wanting to start, too!

Some of the topics discussed include:

• Balancing private practice and a full time job
• The importance of finding your people and being supported
• Repurposing content to lighten the workload

For more information, visit https://www.pursuingprivatepractice.com/61

The Dietitian Business Plan Roadmap is the guide that you need to start your private practice. Learn the 10 key steps you need to do in order to start your private practice with confidence. Download your FREE guide and get started today here!

This is such an awesome interview! Courtney Bellino joins me on this episode of the podcast to talk about where she’s at in her business: fully booked!!

Courtney opened her private practice just six months ago, but she’s ready to scale! We talk through the process of growing a private practice through hiring a dietitian and/or virtual assistant. We talk about the both the logistical ins and outs of hiring somebody and the emotional side to hiring.

If you are in a similar position as Courtney (or hope to be soon!) you will really enjoy this episode!

• Courtney’s journey to fully booked
• Hiring someone who complements your strengths and weaknesses
• Deciding on the right role to hire for
• How to know when you’re ready to hire

For more information, visit https://www.pursuingprivatepractice.com/60

Want 3 new clients this week?! Join our FREE Marketing Bootcamp Challenge to learn the 3 marketing strategies you need to land 3 new clients (and keep them coming back!). Get the details and join here!

Kelly Neilson joins us on this episode of Pursuing Private Practice to talk about all things virtual private practice and online business. She started her own virtual private practice years ago before the COVID pandemic, but she shares a lot of valuable advice for those of you that are new to the virtual practice world.

Kelly tells the story of how her family’s  move across the country ultimately inspired her to start her virtual private practice.

A virtual business model has given Kelly the freedom and flexibility she wanted when she became a mother. She has very strong boundaries around her work that many of us can relate to and learn from - she isn’t willing to sacrifice time with her kids for work. She shares some great tips for balancing both.

Some of the topics discussed include:

• The benefits of a virtual business
• Adjusting your expectations as your circumstances change
• Balancing motherhood and owning a business
• Advice for starting a virtual business as a parent

For more information, visit https://www.pursuingprivatepractice.com/59

Want 3 new clients this week?! Join our FREE Marketing Bootcamp Challenge to learn the 3 marketing strategies you need to land 3 new clients (and keep them coming back!). Get the details and join here!

I was nervous to record this episode of the podcast for you, and I’m never nervous to record podcasts.

I want to talk about money.

Specifically why I charge the prices I charge in my business. 

I wouldn’t say I’ve been avoiding talking about this topic, but I haven’t purposefully come out and stated my feelings about money in business yet. Lately it feels like I’ve been having this conversation more and more with the dietitians in Dietitian Business School, so that is prompting me to come on here and say: If you are a dietitian who wants to dive into the topic of money and how to charge for your work, you are welcome to join Dietitian Business School and have that conversation with us.

So let’s talk about it. I want to talk about this in a positive light and take away some of the shame that some of us feel around money and what to charge in our businesses. And as always, I want to hear your thoughts on this!

Some of the topics discussed include:

• Financial privilege
• Investing and where to put your money
• Shame around money
• Making money as an act of self care

For more information, visit https://www.pursuingprivatepractice.com/58

SHOW SPONSOR

I created Pursuing Private Practice: Dietitian Business School to support dietitians in building a business that makes a lasting impact on their clients’ lives.

Dietitian Business School is the Go-To Resource for like-minded dietitians who want to build a private practice and expand their business. We’ve combined the best of business coaching + supervision + self-care + accountability + community all in one. Learn more here!

Many of you have told me that you are interested in starting an online business, or at least adding a virtual component to your practice. But many of you are just unsure of how to get started doing that.

A less intimidating way to start to think of online business is just an extension of your current practice! There are so many different ways that you can dip your toes in: you could start a group program or create digital downloads or put together an online course, for example.

Lauren joined me on this episode to share her own journey starting and growing her own online business, The Food Fight Fam. She was able to turn her passions into a thriving business that is solving a problem that she cares about: connecting HAES dietetic students. We talk about the initial development of The Food Fight Fam, how it has grown, and where it’s going in the future. 

If you are an online business owner or are considering starting one, this episode is for you!

Some of the topics discussed include:

• What is The Food Fight Fam and how did it get started?
• How self-care makes you a better provider
• Listening to your gut as you build your business
• Connection and community

For more information, visit https://www.pursuingprivatepractice.com/57

Want 3 new clients this week?! Join our FREE Marketing Bootcamp Challenge to learn the 3 marketing strategies you need to land 3 new clients (and keep them coming back!). Get the details and join here!

When we start our business, it is so common to think: No one is going to buy my stuff.

It can feel so hard to talk about our doubts because social media is saturated with competing businesses posting about their successes and flashing their large numbers.

Kourtney Johnson joined me for a very honest conversation today about the reality of starting a business and not finding immediate success. This episode is more of a business coaching session than a regular podcast interview, and I’m so happy about how it turned out!

Some of the topics discussed include:

• Identifying the best offer for your business
• The importance of social proof
• Onboarding new clients
• Marketing efforts and how to get more eyes on your offer

For more information, visit https://www.pursuingprivatepractice.com/56

The Dietitian Business Plan Roadmap is the guide that you need to start your private practice. Learn the 10 key steps you need to do in order to start your private practice with confidence. Download your FREE guide and get started today here!