jewelry stores

In this episode of the Pearls of Wisdom podcast, we are thrilled to introduce our special guest from North Carolina—Dan Levinson of Ellis Fine Jewelers. 

Dan first shares the story of his family’s legacy and the origin of the name “Ellis Jewelers.” They recently celebrated their 70th anniversary and marked the occasion with a store renovation to create a fresh and inviting space for their customers.

One of the highlights of this episode is the discussion of a heartwarming initiative Dan and his team started. Learn about their inspiring jewelry design contest that has been running for over a decade. The contest is not just about jewelry but also about nurturing creativity and boosting the confidence of local students. You'll hear about the positive impact this initiative has had on the young participants and the community as a whole.

Dan shares his unique perspective as a third-generation jeweler and his approach to letting his children choose their paths. The importance of following one's passion and finding happiness is a recurring theme in his life and his store's ethos.

Not only that, we also talk about the challenges of competing with larger jewelry stores in the bustling city of Charlotte. Dan reveals the secret to their success: building strong customer relationships and providing a personalized experience many appreciate. With that, Dan shares the exciting developments in their downtown area that make it a vibrant and thriving community.

Tune in now. Don’t miss this chance to learn how this independent jeweler is making a meaningful connection to their community and the valuable lessons Dan Levinson shares about relationships and the pursuit of happiness in this industry. 

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast

https://southernjewelrynews.com/podcast

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Welcome to Pearls of Wisdom! Today, we have a special guest with us, the co-founder and president of Two Authenticators, Inc., the incredible Frederick Mannella. Fred takes us to the world of vintage luxury handbags from renowned brands like Hermes, Chanel, and Louis Vuitton and how they perfectly complement the desires of modern women seeking to boost their style.  

Learn the secret behind Two Authenticators’ success as Fred reveals their unique selling models, including a cutting-edge drop ship program that connects live inventory with retail partners’ websites and a traditional wholesale approach through offer sheets. 

He mentions seeing a significant response to the article “Unlocking Hidden Gems: The Case for Carrying Authentic Pre-Owned Luxury Bags in Jewelry Stores,” published by Southern Jewelry News, which highlighted the case for carrying authentic pre-owned luxury bags in jewelry stores. The article has sparked interest among the readers.  

Fred also shares that jewelry stores nationwide, from Texas to New York and California, have already embraced luxury pre-owned bags, and the results have been astonishing. 

Sustainability is the driving force behind the popularity of pre-owned luxury bags, as conscious consumers seek environmentally friendly options while indulging luxuriously. We explore how jewelry stores can thrive by carrying luxury handbags, with their ability to turn inventory quickly for increased profitability. 

Join us as Fred takes us through inspiring success stories of jewelry store owners who ventured into the luxury handbag market and experienced remarkable results. Learn how adding luxury pre-owned bags to their inventory led them to one-stop destinations for unique gifts and high-end fashion pieces. 

Tune in now! Don’t miss out on this opportunity, as Frederick Mannella’s insights and stories will inspire you to explore this booming market.  

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast

https://southernjewelrynews.com/podcast

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"Diamond" Bill Warren shares so many pearls of wisdom in the podcast that can guide jewelry stores to success.  One of the key tips he shares is to do events, but you need to ensure you start promoting 30 days before the event.  Also, use all of the marketing avenues to invite your customers.  Create a Facebook Event Page, send out flyers and emails, and even pick up the phone to call and text your best customers.  Position your event for success by taking every opportunity to let your customer know why they should come.

 

Beyond events, Bill talks about how jewelry stores need to be omnipresent when it comes to marketing.  We need to go beyond the old-school marketing avenues we've used for years.  Now, we need to get on social media, use email marketing, and all aspects of marketing.  Most importantly, CONSISTENCY is a major factor in marketing.  You can't just try it for a week and say that it didn't work.  You need to keep at it for the long haul.

 

Bill, a successful jewelry store owner himself, is passionate about helping jewelers gain the knowledge and guidance to grow a successful jewelry business.  Make sure to learn more about Bill and the resources he offers on his website.  As a bonus to Pearls of Wisdom listeners, you can request a copy of his books on his website at no charge; all you need to do is pay for shipping which is such a generous offer.

“Diamond” Bill Warren

billwarren86@gmail.com

http://diamondbillmarketing.com/

 

Brought to you by:

Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast

https://southernjewelrynews.com/podcast

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The INOX reBROlution is here!  

In this episode, Brand Manager-Sebastian Velasquez and Senior Account Manager-Cole Rowland talk with us while at the recent RJO show in Minneapolis.  In this lively and entertaining interview, Sebas and Cole reveal that jewelers know they need men's jewelry now to be able to take care of all of their customers and not let sales walk out of the door.  Through all of the laughter and jokes, they manage to convey why INOX has become successful.  One of the most note-worthy points is that men's jewelry sells anywhere, even in rural farm areas.

Catch this fun and entertaining interview with the INOX boys!

Brought to you by:
Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast
https://southernjewelrynews.com/podcast

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In this episode, Asaf Herskovitz, CEO of GN Diamonds, shares the amazing resources and tools that they developed to help the 5000 independent retailers that trust and rely on to help sell more diamonds.  The technology they have implemented is meant to give consumers trust and confidence when shopping in a GN retailer.  These are real solutions to help jewelers sell more.  
  
Among the resources available from GN Diamonds is the Gemprint technology is like the carfax of diamonds that shows to your customers the diamond they are buying.  On their Diamond Hunt platform, jewelers get an easy-to-use technology that helps you qualify budgets and be able to show a diamond before you bring it to your store.  
  
Asaf continues to lead GN Diamond, a 35-year-old family-owned business, in a way that gives independent jewelers more resources and education which gives them more artillery to grow their businesses.  Asaf feels his relationship with his customers is a partnership which makes him care so much about doing more.  
  
For more information about Asaf Herskovitz and GN Diamond, visit their website or stop by to see them at an upcoming tradeshow.  https://www.gndiamond.com/ 

Brought to you by:
Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast
https://southernjewelrynews.com/podcast

Subscribe on your favorite podcast platform:

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In this episode, we talk to Tanya Nisguretsky, the President & CEO of Virtual Diamond Boutique, a technology platform that lets retailers and suppliers eliminate the typical roadblocks in our industry that prevent fast, easy transactions.  Tanya recounts her many years in the NYC Diamond District on 47th Street and how suppliers would physically visit each other to find the right stone or item just to be able to close a sale.  Well, many jewelers don’t the luxury of visiting your neighbor to share inventory so, how can jewelers in towns large and small also have instant access to a large inventor…they can now do it with VDB.

To learn about Virtual Diamond Boutique, stop by their booth at the JCK Las Vegas show or in upcoming tradeshows or visit their website.  If you do stop by, make sure to bring Tanya a great Vodka drink!

Brought to you by:
Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast
https://southernjewelrynews.com/podcast

Subscribe on your favorite podcast platform:

• Apple Podcast = https://podcastsconnect.apple.com/my-podcasts/show/pearls-of-wisdom-jewelry-podcast/766e5a05-cc17-40a5-8d5a-f2a65b5b6c88

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In this episode, Chuck Frey tells us critical information about how to gracefully close your store and do it so that you, your employees, and your customers benefit.  Chuck covers the key questions store owners have and the realities they need to be aware of.  

Chuck, the founder of Charles Frey & Co, has been helping jewelers with cash-raising events for over 35 years.  Store Closing Events and Going of Business Events are among the most common type of events he has performed in his extensive career but provides extreme value for jewelry stores looking to reduce inventory, move to new locations, retire, and more.

Find out more about George Prout at: https://www.charlesfreyco.com/

Brought to you by:
Southern Jewelry News: https://southernjewelrynews.com/

Jewelry Store Marketers: https://jewelrystoremarketers.com/

Learn more about the Pearls of Wisdom Jewelry Podcast
https://southernjewelrynews.com/podcast

Subscribe on your favorite podcast platform:

• Apple Podcast = https://podcastsconnect.apple.com/my-podcasts/show/pearls-of-wisdom-jewelry-podcast/766e5a05-cc17-40a5-8d5a-f2a65b5b6c88

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