joel primus

Host Jeremy C. Park catches up with Joel Primus, who is an entrepreneur, author, filmmaker and media producer featured on a previous episode of cityCURRENT's ChangeMakers podcast.

During the interview, Joel talks about the importance of knowing your strengths and weaknesses, your passions and purpose, and how his acceptance of being a "creative" is paving the way for new opportunities. He talks about the 2.0 version of his clothing and underwear company, and what he is doing differently now as co-founder of Naked Revival Inc. Joel also talks about updating his book, "Getting Naked - The Bare Necessities of Entrepreneurship and Startups," and his second book coming out in 2024, along with some of the film projects, like Raising Global Citizens, and the Docu Series he is producing.

Visit https://joelprimus.com to learn more.

The Opposite Entrepreneur Podcast (hosted by Mike Regina) is joined by entrepreneur, transformational coach, and author Joel Primus. His passion is helping entrepreneurs and executives cultivate balance on their path to personal and professional success.

Joel has competed as a runner at world championships, built international brands, co-founded a Nasdaq-listed company, and raised millions of dollars for start-ups. At the beginning of his journey, he found himself consumed by the business world, leaving no time for himself or his family. It wasn't until he was in the hospital he realized something had to give. That's when he knew it was time to shift his mindset and create a sustainable lifestyle where he can grow as an entrepreneur without sacrificing himself.
 
He shares invaluable lessons on finding your why, how to implement objective-based marketing, and breakthrough boundaries to take your career to new heights!

Connect with Joel via his website: https://joelprimus.com

Connect with Joel on LinkedIn: https://www.linkedin.com/in/joelprimus/

Check out his book, Getting Naked: The Bare Necessities of Entrepreneurship & Start-ups, here: https://joelprimus.com/book/ 

Joel Primus @ Co-founded Naked

An entrepreneur among other things, Joel Primus is the founder and creative visionary behind Naked Underwear. He helped raise over $17 million, establishing retail distribution at Holt Renfrew, Nordstrom, Hudson’s Bay, and Bloomingdales. Naked completed a merger with Australian-based industry powerhouse, Bendon Lingerie, exiting in 2018. Recently, Joel co-founded Kosan, a travel clothing company which launched one of the most successful Kickstarter apparel products of all time—reaching nearly $1 million in sales in 30 days. He was one of the inaugural BC Business top 30 under 30 Entrepreneurs and is also an author and award winning documentary filmmaker. 

Once an elite long distance runner, he now enjoys daily training, meditation, and time with his family on their farm outside Vancouver 

My guest today is an inspiring person who has had tremendous success. Joel Primus is an author, speaker, award-winning documentary filmmaker, serial entrepreneur, and a man behind a premium underwear company Naked. Joel co-founded Kosan Travel , which launched one of the most successful Kickstarter apparel products of all time — reaching over $1M in sales in 30 days. He appeared on CBC’s hit show Dragon’s Den, was one of the inaugural BCBusiness 30 Under 30 entrepreneurs, and is also the author of a brand new book, Getting Naked.- The Bare Necessities of Entrepreneurship and Start Ups.

Here Joel tell the story of a massive stumbling block his company overcame at 11:42 min in.

"We got this order from Holt Renfrew, and I'm like, oh my gosh we're gonna be huge! Ya know fast forward, I get a call and somebody's like - I now know why you call the underwear naked, because it doesn't stay on when you were it.  And I'm like, what do you mean? He's like, it falls right off. And obviously the feeling where your heart goes into your stomach - and sure enough, we had not design the product correctly for a number of the size categories, and the underwear just shot right off. - ya know, our waistband less theory had failed, and I had to retract 19,000 pairs of underwear I had to figure out how to turn the business around with this thing, and like, failure asks you the question - do you wanna keep going?"

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