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    joevalley

    Explore "joevalley" with insightful episodes like "Quiet Light Client Kills It on Shark Tank!!", "How To Mitigate Risk When Buying a Business", "Bans & Restrictions: Solving a Huge Pain Point in the Advertising Industry", "Incredible Exits: From Zero to a High Six-Figure Exit in Just 3 Years" and "Incredible Exits: Stacey Buys and Then Sells a Content Site 3 Years Later" from podcasts like ""The Quiet Light Podcast", "The Quiet Light Podcast", "The Quiet Light Podcast", "The Quiet Light Podcast" and "The Quiet Light Podcast"" and more!

    Episodes (100)

    Quiet Light Client Kills It on Shark Tank!!

    Quiet Light Client Kills It on Shark Tank!!

    Ramon Van Meer is the Founder and CEO of Genius Litter, a health-monitoring, odor-fighting, environmentally friendly cat litter. Featured on Shark Tank, it's a color-changing litter formula that catches signs of illness, keeping you and your pet happy and healthy. Ramon is also the CEO and Founder of Alpha Paw, a leading pet wellness brand that has grown into an eight-figure empire. Alpha Paw has also been featured on FOX, NBC, Allure, and many other popular sources.

    As a serial entrepreneur, Ramon has started and built multiple successful companies, including Soap Hub, a multimillion-dollar content site, Toodledo, a set of organizational tools, and Growth Hacker TV, a video site for start-ups. His life goals are to become the Marcus Lemonis for tech companies and to finally beat his son at chess.

    In this episode…

    Are you an entrepreneur with a brilliant business idea but lacking the capital to bring it to life? If so, you're not alone. Many business owners face this challenge, which can be a huge obstacle to success. However, there is a solution that could change everything: Shark Tank

    Shark Tank is a popular TV show that features a panel of successful entrepreneurs and investors who hear pitches from up-and-coming businesses. If you can make it onto the show and pitch your idea to the "sharks," you have the opportunity to secure the funding you need to scale your business. The sharks will offer you a percentage of equity in exchange for their investment. However, serial entrepreneur Ramon Van Meer says that getting onto Shark Tank is no easy feat. The application process can be lengthy and complex, but by putting in the effort and making a robust case for your business, you could be one step closer to achieving your dreams. He shares how he killed it on Shark Tank

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Ramon Van Meer, Founder and CEO of Genius Litter, to discuss his journey and experience on Shark Tank. Ramon shares his professional background, why he wanted to get to Shark Tank, the application process, and his experience pitching to the Shark Tank investors, as well as negotiation strategies and deal-making.

    How To Mitigate Risk When Buying a Business

    How To Mitigate Risk When Buying a Business

    Chelsea Wood is the Managing Director of Acquisition Lab, a do-it-with-you advisory service helping acquisition entrepreneurs become business owners. She is a Certified Merger & Acquisition Advisor (CM&AA) and an Industrial-Organizational (IO) Psychologist focused on maximizing organizational success through human capital.

    Chelsea is also the Chief of Staff at Buy Then Build and the Owner of Insightsify. She holds a Green Belt, Six Sigma Certification, a BA in psychology focusing on business administration and organizational communication, and an MA in industrial and organizational psychology.

    In this episode…

    Many people want to become entrepreneurs, but is there an alternative to starting one from scratch? Sometimes it makes sense to acquire and claim an existing one as your own. So where and how should you begin the process?

    As a seasoned acquisition specialist, Chelsea Wood says there's no right way to buy a business, and the process can be complicated. There is a lot of contradictory advice and varying perspectives when purchasing an existing business, so it's crucial to partner with an expert familiar with the most suitable approach. Chelsea shares how she helps and supports entrepreneurs in each phase of the acquisition process to mitigate their risk. 

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Chelsea Wood, Managing Director of Acquisition Lab, to discuss recommendations for successfully buying a business. Chelsea explains why people need help buying a business, the Lab’s criteria for vetting its clients, the time it takes to acquire a business, and the mistakes people can make along the way.

    Bans & Restrictions: Solving a Huge Pain Point in the Advertising Industry

    Bans & Restrictions: Solving a Huge Pain Point in the Advertising Industry

    Rohaan Khan is the Founder and CEO of OrangeTrail Media, a brand that helps digital advertisers scale with exclusive agency ad accounts for Facebook, Google, TikTok, Snapchat, Bing, Taboola, and Twitter. Rohaan is an entrepreneur, investor, and philanthropist with deep knowledge of marketing, consumer psychology, copywriting, branding, conversion rate optimization, and media buying. With this expertise, he was able to position one of his brands for an exit, successfully selling it to a Canadian venture capital firm in 2020.

    In this episode…

    The main pain points advertisers are facing in the industry nowadays are restrictions, bans, and disapprovals. So how can you avoid or find a solution when it happens? 

    Every business is prone to bans and restrictions when they advertise. It's an ongoing challenge, and Rohaan Khan discovered there was little support available for companies in this area. After successfully exiting his business, solving this pain point became his main focus. Leveraging his strong industry contacts to form partnerships with ASPs from Meta, Google, TikTok, Snapchat, Twitter, Bing, and Taboola, Rohaan helps advertisers avoid or mitigate bans and restrictions in a streamlined fashion. 

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Rohaan Khan, Founder and CEO of OrangeTrail Media, to discuss ways to avoid or remedy bans and restrictions. Rohaan shares his backstory of starting OrangeTrail, the solutions for various types of bans and restrictions, and OrangeTrail's customer success stories.

    Incredible Exits: From Zero to a High Six-Figure Exit in Just 3 Years

    Incredible Exits: From Zero to a High Six-Figure Exit in Just 3 Years

    Michael Donovan was the founder of a content business he sold after three years. Now he’s the Project Manager of Acquia, the world's only open digital experience company that empowers the most ambitious brands by providing them with one central hub from which to create, manage, deliver, and optimize content-driven experiences across any and all digital channels. Michael has over 10 years of experience in technology and project management, supporting some of the world's most popular products.  

    In this episode…

    Do you plan to venture into the content site business? What do you need to do to build and grow a sellable business? 

    Michael Donovan knows the ins and outs of starting and building a content site. What began as a side hustle to secure his family financially, scaled to over $40,000 a month in revenue. After three years, he decided to sell it. Michael shares the challenges he encountered during his first offer and how he managed to exit with a high six-figure sale in his second attempt. 

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Michael Donovan, Project Manager of Acquia, to discuss the journey of building, scaling, and exiting his content site business. Michael shares the process of building and selling his content site business, his first potential SBA buyer, why he had to list the business a second time, and the emotional process of selling a business.

    Incredible Exits: Stacey Buys and Then Sells a Content Site 3 Years Later

    Incredible Exits: Stacey Buys and Then Sells a Content Site 3 Years Later

    Stacey Roberts is the Owner of New You Health and Wellness, a practice providing specialized advanced physical therapy and functional medicine to help people look and feel better. She is a physical therapist and holistic registered nurse with a demonstrated history of working in the hospital and healthcare industry. 

    Before New You Health and Wellness, Stacey was the Director of Rehabilitation at Aegis Therapies and an Assistant Professor of the DPT Program at the University of Wisconsin-Milwaukee. She obtained an MBA in 2019 before earning a master’s in nursing and is completing a Nurse Practitioner Certification in 2024.

    In this episode…

    Do you have hopes of becoming an entrepreneur? Have you considered acquiring one? What can you learn from someone who has bought and successfully exited an online business? 

    Buying a business entails many moving parts, creating a great deal of complexity. Stacey Roberts realized this in her journey of buying, growing, and selling her content site for nearly double the purchase price. She now shares her process of due diligence, financing the acquisition, scaling the site, exiting, and managing aftersale life. 

    In this episode of the Quiet Light Podcast, Joe Valley and Pat Yates sit down with Stacey Roberts, Owner of New You Health and Wellness, to discuss how she successfully bought and sold an online business. Stacey explains her purchasing decision, the challenges she faced and overcame, the sales process, and why she decided to sell.

    Simple Tips To Improve Conversion Rates

    Simple Tips To Improve Conversion Rates

    Jon MacDonald is the Founder and President of The Good, a conversion rate optimization firm that has achieved results for some of the largest online brands, including Adobe, Nike, Xerox, Verizon, and Intel. The Good helps brands understand their website visitors' clicks and movements and how to use that data effectively to convert more of them into buyers.

    Before The Good, Jon was the Interactive Development Manager at XPLANE and the Founder and Interactive Director of JonnyMac Interactive. In addition to authoring Opting in to Optimization and Stop Marketing, Start Selling, Jon regularly contributes to publications, including Entrepreneur and Inc. He is also an active committee member in industry associations and peer groups such as the Entrepreneurs’ Organization (EO).

    In this episode…

    Are you an e-commerce brand struggling to increase online sales? How can you convert more website visitors into buyers?

    Many e-commerce brands have great products or services but low sales because they lack a clear path to realizing their website's potential. Jon MacDonald, an expert in driving conversion rates, explains how brands can optimize their websites to increase revenue. When you have a lot of visitors to your e-commerce store, but they're not converting into buyers, Jon recommends having a professional help you understand and track the visitors' clicks and movements and how they're navigating your site. Once you know where and why people are dropping off in the sales funnel, you can improve your site's efficiency and use the existing traffic to increase conversion rates and drive sales.

    In this episode of the Quiet Light Podcast, Joe Valley and Pat Yates sit down with Jon MacDonald, Founder and President of The Good, to discuss how to convert your site’s visitors into buyers. Jon explains why 98% of your website visitors don’t buy from you and why, tips for improving conversion rates without offering discounts, the importance of user testing, and how smaller brands can optimize their sites.

    How to Legally “Button Up” When Exiting Your Business

    How to Legally “Button Up” When Exiting Your Business

    Steven Weigler is the Founder and Managing Partner of EmergeCounsel, a company that specializes in protecting business assets and intellectual property for entrepreneurs worldwide. Before his work at EmergeCounsel, Steven was the Founder, CEO, and General Counsel of ScholarCentric, a groundbreaking educational technology startup.

    With extensive entrepreneurial and legal experience, Steven specializes in intellectual property, general business counsel, and information technology law. His overriding objective is to provide legal counsel for people with evolving businesses.

    In this episode…

    Running a thriving business consists of many moving parts, especially for entrepreneurs starting, growing, or exiting a company. It's important to retain legal counsel to help protect the business no matter what stage your brand is in.

    Many entrepreneurs think a business attorney is unnecessary, but they are essential to help you mitigate risk and protect your interests. With over 30 years in the legal arena, Steven Weigler says that growing or selling an online business is complex enough, and getting sound legal advice is crucial. He also recommends hiring counsel to help with your governing documents, protect your brand from copycats and knockoffs, and increase its value during an exit. When you have adequate legal counsel with a background in business who has your interests in mind, business transitions will be much smoother, and you can proceed confidently. 

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Steven Weigler, the Founder and Managing Partner of EmergeCounsel, to discuss how entrepreneurs can legally prepare to grow or exit a business. Steven explains the value of hiring an attorney for your business, the legal issues entrepreneurs need to “button up” as they begin the exit process, how EmergeCounsel's TotalTM® program helps people with trademark services, and the counsel he provides for entrepreneurs.

    How Two Teachers Earned 36 Years of Income With One Exit

    How Two Teachers Earned 36 Years of Income With One Exit

    Shane Sams is the Co-founder and CEO of Flipped Lifestyle, a firm that teaches people how to find financial freedom and gain control of their time by starting an online business membership using The Flipped Lifestyle Blueprint. Shane and his wife figured out how to make their entire living online, and now they help other people do the same. He is a blogger, information marketer, speaker, and host of the Flipped Lifestyle Podcast. Before Flipped Lifestyle, Shane was a high school football coach and social studies teacher and created an elementary education business that sold for over $1 million.

    In this episode…

    Are you tied down with a job that doesn’t provide the income you need to create the lifestyle you want? Would you like a business that frees up your time so you can spend it with your family while generating the income you need to achieve total financial freedom?

    Shane Sams and his wife worked as full-time teachers, not making the money or having the flexibility they wanted. After being denied permission to leave work and tend to an emergency in his son’s life, Shane decided to make a change so something like this would never happen again. That’s when Shane and his wife went into business for themselves, eventually quitting their jobs. They were yielding high incomes without being chained to traditional employment. Figuring out a business model that could be replicated, they now help others overhaul their lives to create a better family-oriented and secure financial future.

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Shane Sams, Co-founder and CEO of Flipped Lifestyle, to discuss how they've flipped their lives and become family-oriented entrepreneurs. Shane shares his entrepreneurial journey, how he and his wife were able to quit their jobs and spend quality family time while achieving financial freedom, and the business model they use to help others do the same.

    Broker Roundtable: Deal Difficulties Now vs. 2021

    Broker Roundtable: Deal Difficulties Now vs. 2021

    Brad Wayland is a Business Advisor at Quiet Light, a brokerage firm that helps online business owners execute successful exits. As a thriving entrepreneur, he has almost 20 years of experience marketing and operating online businesses.

    Starting in 2003, Brad helped create an online custom t-shirt company that became a multimillion-dollar enterprise. Later, he started building other e-commerce businesses and investing in existing companies. Over the last 10 years, Brad has constructed, purchased, or sold more than 30 web properties.

    Chris Wozniak is a Business Advisor with Quiet Light and the Founder of The George Ryan Group, LLC. He began his career as the Founder, Business Broker, and Mergers and Acquisitions Intermediary of Lesdon & Associates Business Brokers LLC. 

    Through his work representing hundreds of sellers and being a member of the International Business Brokers Association, Chris has earned accreditations of Merger & Acquisition Master Intermediary and Certified Business Intermediary. He also earned the Board Certified Broker designation as a member of the Texas Associations of Business Brokers, the Broker-Dealer license issued by the Texas State Securities Board, and the Real Estate Broker license issued by the Texas Real Estate Commission.

    In this episode…

    Amidst the evolving business world, what do entrepreneurs need to know to keep up and stay ahead? 

    The pandemic drastically changed business as usual, especially in the M&A space. Brad Wayland and Chris Wozniak discuss the changes to be mindful of in buyer behavior, multiples, lending, and interest rates in e-commerce, SaaS businesses, and content sites. What are their recommendations for maneuvering and flourishing amid these shifts?

    In this episode of the Quiet Light Podcast, Joe Valley and Pat Yates sit down with Brad Wayland and Chris Wozniak, Business Advisors with Quiet Light, to discuss the evolution of business and the effects of the changes since 2021. They share their insights and recommendation in many areas, including what e-commerce businesses generate the most profit, what multiple to look for in an M&A, and how the lending market has altered.

    How to Balance Two 7-Figure Businesses and Still Be a Family

    How to Balance Two 7-Figure Businesses and Still Be a Family

    Steve Chou is a highly recognized influencer and speaker in the e-commerce space. As a serial entrepreneur, he founded My Wife Quit Her Job LLC, an educational blog and podcast that teaches entrepreneurs how to sell physical products online. The blog has been featured in ForbesInc., and The New Your Times, among others, and the podcast is a top 25 Apple Podcasts marketing show. 

    As the Co-founder of Bumblebee Linens, he sells customizable handkerchiefs and linens for special occasions. In addition, Steve is the Co-founder of Sellers Summit, a conference that Entrepreneur magazine and CPC Strategy Inc. have lauded as one of the top e-commerce events in the business. 

    In this episode…

    A lot of people dream of becoming an entrepreneur. If you want to start and run a thriving business, putting your family first is essential. So how do you find that balance?

    Serial entrepreneur Steve Chou says most entrepreneurial advice comes from single men or women without outside responsibilities. He discovered entrepreneurs running multimillion-dollar companies who have families, don’t spend quality time with them. It’s also not uncommon for these entrepreneurs to be stressed out or burned out. That's when Steve decided to write a book to share how people can start a business that allows them to quit their jobs and achieve financial freedom without sacrificing family and what matters most.

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Steve Chou, Founder of My Wife Quit Her Job, to discuss tips for being a family-first entrepreneur. Steve talks about his journey writing The Family First Entrepreneur and why he wrote it, tips for achieving a work-life balance, how to start a business with a family-first approach, and how he navigates running two seven-figure companies without sacrificing family time.

    The Rough Road to an 8-Figure Ecomm Business

    The Rough Road to an 8-Figure Ecomm Business

    Josh Hadley is the Founder and CEO of an eight-figure e-commerce business called Hadley Designs. Hadley Designs is an online graphic design boutique where customers can choose, design, download, and print home decor and invitations. Josh is also an e-commerce business consultant and the host of the eComm Breakthrough Podcast, which is dedicated to helping brands exceed eight-figure profits.

    Before starting Hadley Designs and eComm Breakthrough Consulting, Josh graduated with an MBA from the Lassonde New Venture Development program at the University of Utah. Josh then took his talents to Dallas, where he honed his business, marketing, and project management skills as an executive for American Airlines.

    In this episode…

    Are you struggling to scale your e-commerce brand? What can you learn from an expert who has grown his brand to an eight-figure business? 

    According to Josh Hadley, growing an e-commerce brand is challenging. It's a space that has millions of competitors, so business owners must be innovative to differentiate themselves and flourish in the market. Josh shares his journey from 2016 to now and how he has grown his brand to an eight-figure business on Amazon — from product selection and team building to the challenges he had to overcome.

    In this episode of the Quiet Light Podcast, Joe Valley and Pat Yates sit down with Josh Hadley, Founder and CEO of Hadley Designs, to discuss the process of growing an e-commerce brand to an eight-figure business. Josh talks about the experience of having his spouse as his business partner, how they built their e-commerce brand into an eight-figure Amazon business, tips to manage products and scale, and how they developed an outstanding team.

    Hearos Founder Shares Journey From Startup to Exit

    Hearos Founder Shares Journey From Startup to Exit

    For 28 years, Doug Pick was the Founder and CEO of Hearos, a global company specializing in the development and manufacturing of innovative foam earplugs. It was a self-financed, vertically integrated, global consumer packaged goods company that he successfully exited to private equity. Doug is now the Founder and CEO of DAP Ventures and focuses on empowering delightfully disruptive brands to intelligently grow, avoid painful pitfalls, and achieve extraordinary outcomes.

    In this episode…

    Many people dream of becoming entrepreneurs, but only a few know how to become prosperous entrepreneurs. So what can you learn from someone who has built up a business for over two decades and successfully exited?

    With only $15,000 in savings, Doug Pick decided to start his ear plugs business — one that he could control. He made countless mistakes and faced many challenges in the process, but with time, he successfully grew and scaled the company into a multimillion-dollar business. He now shares his journey and lessons learned from startup to exit. 

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Doug Pick, Founder and CEO of Hearos, to discuss his entrepreneurial journey of growing and exiting a business. Doug shares his story of founding Hearos, tips for creating an outstanding product, how to thrive in the e-commerce space, and advice for entrepreneurs planning an exit. 

    How To Succeed in a Tough DTC Men’s Skin Care Market

    How To Succeed in a Tough DTC Men’s Skin Care Market

    Kelley Thornton is the Founder and CEO of Tiege Hanley, a high-quality, affordable, and simplified men’s skincare brand. Before Tiege, he was the Founder and CEO of Purchase Point, a team of in-store design strategists helping clients stay ahead of the competition by providing expert, whole-store merchandising strategy by brand and channel. Kelley has a BA in economics and is an entrepreneur that values creativity, hard work, honesty, people, and data. 

    In this episode…

    Skincare for men is one of the most challenging markets because society has made men feel it's taboo to have a skincare routine. So what can you learn from an expert thriving in this world? 

    Most men don't know much about skincare. With this realization, Kelley Thornton decided to create a product system and brand that makes skincare meaningful, accessible, affordable, and uncomplicated for regular guys. Today, he shares how his subscription-based company is flourishing in the e-commerce space.

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Kelley Thornton, Founder and CEO of Tiege Hanley, to discuss tried-and-true strategies to succeed in the men's skincare market. Kelley talks about Tiege’s skincare system for men, how to flourish with a subscription model and profit on Amazon, and advice for young entrepreneurs in the subscription model business.

    How To Expand Your Brand and Revenue With Affiliate Marketing

    How To Expand Your Brand and Revenue With Affiliate Marketing

    Lauren Lee is the Senior eCommerce Business Development Manager of ClickBank, an e-commerce platform with a global affiliate marketplace that empowers entrepreneurs to build, market, and scale online. In this role, she utilizes her expertise in affiliate marketing. Before ClickBank, Lauren was the Director of Business Development at Brad's Deals, Senior Accessories Buyer at Groupon, and eCommerce Sales Manager at vfish Designs.

    In this episode…

    Are you struggling to grow your e-commerce brand? Affiliate marketing is a fruitful route to consider, but where do you start? 

    Promoting your product through affiliates — organizations or influencers with a great deal of traffic on their websites — can help you reach more people. The challenge lies with how brand owners connect with the right affiliate. Lauren Lee, an affiliate marketing expert, recommends joining an affiliate network or platform like ClickBank, ShareASale, and Commission Junction, to name a few. These platforms host the relationship between a seller and an affiliate to help brand owners make the right decision. Today, Lauren shares how they help clients get products in front of more people through affiliate marketing. 

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Lauren Lee, Senior eCommerce Business Development Manager of ClickBank, to discuss how e-commerce brands can thrive through affiliate marketing. Lauren explains the ins and outs of affiliate marketing, tips to build your affiliate program, common mistakes, and how expert partnerships can help you boost your affiliate program results.

    3 Steps To Avoid Failure When Buying an Online Business

    3 Steps To Avoid Failure When Buying an Online Business

    Jaryd Krause is the Founder and CEO of Buying Online Businesses, a community where people learn how to buy and scale online businesses. As an online business mentor, Jaryd has gained knowledge, experience, and great success purchasing online companies and teaching people how they can do the same. He's on a mission to help 1,000 people replace their current income, quit their jobs, and live a lifestyle they love. When he's not working, Jaryd loves traveling the world and surfing.

    In this episode…

    Are you aspiring to buy or scale an online business to replace your income and live the lifestyle you've always desired? 

    Building a business from scratch is challenging, and you might end up losing all your savings. That's why Jaryd Krause recommends buying an established business that has successfully passed the startup phase. According to Jaryd, who has thrived in this space for years, getting help when buying a business is critical to ensure your purchase is less stressful and more successful. With the knowledge and experience he has gained, Jaryd coaches people on making the right online business purchases. 

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Jaryd Krause, Founder and CEO of Buying Online Businesses, to discuss how to avoid failure when buying online businesses. Jaryd talks about the leading marketplaces to buy an online business, considerations for purchasing a content site, the value of investing in education before buying a business, and top due diligence tips to foster a smooth purchase.

    How To Get More Backlinks, Traffic, and Sign-Ups From Content Marketing

    How To Get More Backlinks, Traffic, and Sign-Ups From Content Marketing

    Alan Silvestri is the Founder and CEO of Growth Gorilla, an agency that provides high-quality content promotion and distribution for B2B SaaS companies. Through quality link-building and content, Growth Gorilla helps companies grow their conversion rates. Before Growth Gorilla, Alan was the Founder and SEO Specialist of Black Swan Digital, which helped SaaS companies and profitable startups get more of their dream leads and customers from Google.

    In this episode…

    For SaaS companies, content marketing is fundamental for growth. But what can you do if your content is not bearing the desired results?

    Many SaaS companies have a marketing team responsible for creating exceptional content. This content grows the business to a certain point, but promoting it is what scales the business to greater heights. However, content promotion is challenging since many companies don't have the time, resources, or know-how. Alan Silvestri recommends using backlinks to promote content and increase conversion. Believing that excellent products need to be found, Alan shares how he helps SaaS companies get more backlinks in their content to increase traffic and sign-ups.

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Alan Silvestri, Founder and CEO of Growth Gorilla, to discuss promoting content through backlinks. Alan talks about Growth Gorilla and its services, what backlinks are and how to incorporate them into content, and the importance of promoting pages that have business potential.

    What Is Social-First Brand Performance Marketing?

    What Is Social-First Brand Performance Marketing?

    Daniel James is the Founder and CEO of mint performance marketing, a full-service agency that helps disruptive DTC and e-commerce brands accelerate growth through performance marketing. In 2021, mint was acquired by Social Chain Agency, a social media and e-commerce group. He is also an Angel Investor for Good Sport, Obvi, CALIWATER Cactus Water, and Spudsy. Since 2004, Daniel has led digital marketing strategies at companies including MySpace, AOL, Adidas, and Disney.

    In this episode…

    Many brands fall victim to the perception of success from paid ads while housing a sub-par website or online ecosystem. There’s no silver bullet to success — so how can you scale?

    The best way to scale your brand using influencer marketing is in the execution. Daniel James understands the benefits and creative structure of influencers that create a drive for products — but the berry is only as good as the juice, and if your brand foundation has cracks, you can never expect to grow. By using the content community, you can increase awareness, expand connection opportunities, and add value to your brand. 

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Daniel James, Founder and CEO of mint performance marketing, to discuss elevating your brand and retaining customers through influencer marketing. Daniel talks about building strong foundations, content creators for brand campaigns, and why you should be evolving with the marketplace. Stay tuned! 

    Bootstrap to Exit — Rich Ruddie Does It Right with Devin W Johnson as CEO

    Bootstrap to Exit — Rich Ruddie Does It Right with Devin W Johnson as CEO

    Devin Johnson is an experienced executive. He is the CEO of BRANDefenders, a digital marketing company that offers numerous branding services. Devin is no stranger to creating brands and helping them grow. He was the Founder and CEO of ReelWorld Gear, Owner of Proform Landscapes, Co-founder and CEO of MyOilMarketing, and a Founding Team Member for ClearCenter, Clear Companies, and DirectPointe.

    Richart Ruddie is a Strategic Advisor at BRANDefenders. He owns multiple online marketing, SEO, and reputation management businesses including Alpha Paw, Class Updates, and The Reputation Management Company (RMC). Richart has been featured in Entrepreneur MagazineForbes, the Wall Street Journal, and more. 

    Chris Wozniak is a Business Advisor with Quiet Light and the Founder of The George Ryan Group, LLC. He began his career as the Founder, Business Broker, and Mergers and Acquisitions Intermediary of Lesdon & Associates Business Brokers LLC. Through his work representing hundreds of sellers and being a member of the International Business Brokers Association, Chris has earned accreditations of Merger & Acquisition Master Intermediary and Certified Business Intermediary. He also earned the Board Certified Broker designation as a member of the Texas Associations of Business Brokers, the Broker Dealer license issued by the Texas State Securities Board, and the Real Estate Broker license issued by the Texas Real Estate Commission.

    In this episode…

    Brand attributes characterize your organization in someone’s mind — they constitute your brand’s personality. But what happens when these attributes are compromised? What can you do to add value to your brand when negative messaging hits your consumers? 

    Creating holistic end-to-end solutions for your brand’s marketing department is what Devin Johnson and Richart Ruddie assemble. Your brand and reputation go hand in hand, so highlighting the value of your products can help reduce the noise or stickiness unwanted content brings. By repairing your brand’s reputation, you can achieve your desired growth. But when it comes time to exit and step away from what you’ve grown, Devin and Richart know just how much of an impact honesty makes. Are you ready for an extraordinary exit?

    In this episode of the Quiet Light Podcast, Joe Valley and Chris Wozniak sit down with Devin Johnson and Richart Ruddie from BRANDefenders to talk about curating confidence in a buyer during an exit. Devin and Richart explain generating energy within your brand, the results from holistic conversations, and why brand awareness is crucial. Stay tuned!

    10 Quiet Light Acquisitions From a Private Aggregator: Lessons Learned

    10 Quiet Light Acquisitions From a Private Aggregator: Lessons Learned

    Mike Nunez began his career as an Internet Marketing Manager for Tempus Resorts International and Last Minute Travel. Along with his brother, Mike was the Co-founder of Affiliate Manager and The Performance Company, an internet marketing agency, before founding Tilde Enterprises. He has acquired multiple e-commerce businesses, several of which he purchased from Quiet Light.  

    In this episode…

    When you want to purchase a company, what should you look for? Mike Nunez has a specific strategy: trust. What does trust look like in business terms? 

    Mike is intentional about his strategic acquisitions, values what he builds, and develops relationships. Trust is a highway to more than one thing, but Mike has learned that the highest level of trust is impeccable books. His experience has taught him a few things, especially when it comes to managing books: have clean books and never intermingle funds between businesses. Are you ready to upcycle your business?

    In this episode of the Quiet Light Podcast, Joe Valley and Chuck Mullins sit down with Mike Nunez, serial entrepreneur, to discuss the strategy of acquiring 10 companies. Mike talks about authentic work habits, positioning yourself to find value, and upcycling to encompass growth. Stay tuned! 

    Deal Debrief: An 8-Figure Ecommerce Exit

    Deal Debrief: An 8-Figure Ecommerce Exit

    Deanna Berardi is the Head of Partnerships at Quiet Light. In this role, she helps develop relationships with buyers, sellers, and partners to ensure the best experience for clients. She is also the Manager of Customer Success at Intuit.

    Deanna has over 20 years of experience in strategic business development and was the Marketing Manager for Smart Wires Inc. and the Marketing Program Manager for Ernst & Young LLP. She graduated from Indiana University Bloomington with a bachelor’s in business administration and marketing.

    In this episode…

    How much of an impact do clean books and due diligence make when it comes to exiting your business? For one company, model books and valuation meant securing the deal they wanted. 

    Achieving the exit you desire doesn’t just happen by luck — you have to put in the work. One step to gaining the biggest return on your brand is to use educational material that will enlighten you and your buyers. On the aggregator side, having a strong presentation at the beginning of the process can carry your deal to the end. 

    In this episode of the Quiet Light Podcast, Joe Valley and Deanna Berardi, Head of Partnerships at Quiet Light, talk about a serendipitous turn of events that generated an 8-figure exit. Deanna talks about the valuation process, documentation and transferability, and education for exit empowerment. Stay tuned!