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    joevalley

    Explore "joevalley" with insightful episodes like "Unleashing Subscription Revenue With QPilot", "Get Inventory Funding Without Taking on Debt or Giving Up Equity", "Selling 60% Profit Margin Businesses", "2022 Year in Review and a Look Ahead to 2023" and "Use Spacegoat's Amazon Account to Sell in the EU" from podcasts like ""The Quiet Light Podcast", "The Quiet Light Podcast", "The Quiet Light Podcast", "The Quiet Light Podcast" and "The Quiet Light Podcast"" and more!

    Episodes (100)

    Unleashing Subscription Revenue With QPilot

    Unleashing Subscription Revenue With QPilot

    Matthew Holman is the Head of Growth and Co-founder of QPilot, which offers merchants a way to manage subscriptions and deliver the best products to consumers. He is an expert in the subscription space and the Founder of “Subscription Prescription,” a newsletter full of insights to help subscriptions thrive. Matthew is the Operations Co-chair of SUBTA (Subscription Trade Association) and a community advisory board member at RiseKit. 

    In this episode…

    How can you deliver an automated consumer experience? For subscription brands to be successful, they need to look beyond simply acquiring as many new clients as possible. What should you look for?

    For Matthew Holman, acquiring new clients is about examining the lifetime value and understanding the outcome your clients desire. It’s not just enough to have loyal consumers — you want them to experience new products, upsells, and offerings. This not only maintains their loyalty but generates more revenue for your brand. Creating a subscription is a journey, and Matthew says the more you engage clients and become part of their journey, the more you can sell. 

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Matthew Holman, Head of Growth and Co-founder of QPilot, to talk about how to build a larger customer lifetime value. Matthew explains subscription logistics, communication for retention, and understanding your consumer for the long run. Stay tuned! 

    Get Inventory Funding Without Taking on Debt or Giving Up Equity

    Get Inventory Funding Without Taking on Debt or Giving Up Equity

    Sean De Clercq is the CEO of Kickfurther, a successful crowdfunding platform. Throughout his entrepreneurial career, Sean’s driving goal has been to create a solution to one of the most difficult problems that businesses face: funding the production of their inventory. Fittingly, Sean created Kickfurther to fund inventory for direct-to-consumer and major store brands such as Target, Amazon, Aldi, and more.

    In addition to running Kickfurther, Sean also works as an Entrepreneur Mentor at Rutgers Business School.

    In this episode…

    As a product business in today’s market, where can you access funding for new inventory to fulfill purchase orders and invoices? If you’re unable to secure funding through traditional sources, how can you build your brand?

    Sean De Clercq and his team at Kickfurther created a cash-flow-friendly solution for product entrepreneurs. With inflation creating a ruckus in the marketplace, it can be daunting for entrepreneurs to acquire loans. Sean helps people turn their cash into physical goods, which are then placed on consignment with growing product businesses. If you’re a brand owner and need inventory without taking on debt, this episode is for you. 

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Sean De Clercq, CEO and Co-founder of Kickfurther, to talk about growing a company by 80% in 2022 through consignment funding. Sean discusses funding and connecting businesses, the ins and outs of co-op financing, and future goals for Kickfurther. Stay tuned! 

    Selling 60% Profit Margin Businesses

    Selling 60% Profit Margin Businesses

    Chris Wozniak is a Business Advisor with Quiet Light and the Founder of The George Ryan Group, LLC. He began his career as the Founder, Business Broker, and Mergers and Acquisitions Intermediary of Lesdon & Associates Business Brokers LLC. 

    Through his work representing hundreds of sellers and being a member of the International Business Brokers Association, Chris has earned accreditations of Merger & Acquisition Master Intermediary and Certified Business Intermediary. He also earned the Board Certified Broker designation as a member of the Texas Associations of Business Brokers, the Broker Dealer license issued by the Texas State Securities Board, and the Real Estate Broker license issued by the Texas Real Estate Commission.

    In this episode…

    When you’re in a specific niche for content agencies, is there a demand to buy your brand? How can you achieve a more profitable exit? 

    While there are many factors in the exit process, Chris Wozniak recommends you have at least two things: clean financials and tax returns that closely resemble your P&L. When it comes to selling your brand, you don’t want to let anything get in the way. Listen to this episode to hear Chris’ first-hand account of selling a medical writing agency — and why the underserved niche can be extremely valuable. 

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Chris Wozniak, Business Advisor at Quiet Light, to talk about selling third-party agencies. Chris discusses how to attract more buyers to your brand for a greater exit, the in’s and out’s of a barrier entry, and building a profitable business with an exit strategy. Stay tuned! 

    2022 Year in Review and a Look Ahead to 2023

    2022 Year in Review and a Look Ahead to 2023

    Mark Daoust is the Founder, President, and CEO of Quiet Light, a business advisory firm that helps online entrepreneurs achieve amazing exits. Since starting the firm in 2007, Mark has guided dozens of entrepreneurs and small business owners through their exits. Before his work at Quiet Light, Mark founded Site-Reference.com, an online publication with a subscriber base that he expanded to more than 220,000 members. Now, Mark is a well-known presenter and guest author, as well as the co-host of the Quiet Light Podcast.

    Joe Valley is a Co-owner of Quiet Light. Joe joined the firm after selling his own e-commerce business through Quiet Light in 2010. He has advisor expertise in all web-based niches, including SaaS, e-commerce, and content businesses. In addition to this, Joe is the co-host of the Quiet Light Podcast and the author of The EXITpreneur’s Playbook: How to Sell Your Online Business for Top Dollar by Reverse Engineering Your Pathway to Success.

    In this episode…

    The aggregator appetite for quality brands is strong, so, how can your brand meet their needs? If you’re concerned about an unpredictable market, what steps can you take to help strengthen your brand?

    When it comes to having traction in the aggregator market, Joe Valley and Mark Daoust recommend you educate yourself on the marketplace. The year 2022 caused fear-mongering and confusion in the market, but to help your brand strengthen and grow during the upcoming years, it’s best to keep a level head. This is how Joe and Mark plan to build out their upcoming year so they can continue the Quiet Light mission: helping people achieve their goals. 

    Join Joe Valley and Mark Daoust in this episode of the Quiet Light Podcast as they review the year 2022. Together, they discuss the rollercoaster of marketplace fears, why individual buyers are taking the scene, and how the Quiet Light team has grown over time.

    Use Spacegoat's Amazon Account to Sell in the EU

    Use Spacegoat's Amazon Account to Sell in the EU

    Anton Hermann is the Co-founder and CMO of SPACEGOATS, a German software company helping you simplify and scale your Amazon business, transporting it into the galactic fast lane. Anton is skilled in e-commerce optimization, self-management, and technical design. He pulls his strong business development drive from his background in mechanical engineering, earning his Master of Science from the University of Stuttgart.

    In this episode…

    How can you scale your brand on Amazon when listings, PPC automation, and thousands of tiny tasks take up all your time? Do you want solutions to the challenges of meeting Amazon compliance so you can stay focused on selling? If you’re looking for a better way to grow, Anton Hermann is here to share how SPACEGOATS can help. 

    Keeping up the pace in an international market is exhausting — and it might slow your growth within your home borders. Expanding internationally doesn’t need to come with headaches and hassles. Anton has experience working with different market palates. That’s why he helped create a software and service tool to help solve the complexity of branching into new marketplaces. Now you can streamline day-to-day operations without aggravation. 

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Anton Hermann, Co-founder and CMO of SPACEGOATS, to discuss taking away 90% of the headaches and hassle with compliance. Anton talks about the cultural differences between international marketplaces, branding your products, and overcoming compliance challenges. Stay tuned! 

    How To Use AI To Predict the Perfect Amazon Price for Every Product at Each Precise Moment

    How To Use AI To Predict the Perfect Amazon Price for Every Product at Each Precise Moment

    Chad Rubin is the CEO and Founder of Profasee, a dynamic pricing platform that enables Amazon brands to predict the perfect price for every product at each precise moment. He has worked in the e-commerce space since 2008 and is the author of Cheaper, Easier, Direct. Chad is the Founder of Deep and Saasy, Founder and Board Member of Think Crucial, and an Advisor for PickFu. He was the Co-founder and CEO of Skubana, which was acquired by 3PL Central, and was a Founding Board Member of the Prosper Show.

    In this episode…

    Pricing products for optimal profits can be confusing and frustrating. How can you program AI to charge prices to maximize profit for Amazon sellers? Chad Rubin used his own experience and knowledge of growing an Amazon brand to create an AI model that does just that. 

    Leveraging AI to price products can help keep your brand current in the market and work smarter, not harder. By using this method, your brand could have a 30% increase in profit and decrease the number of mistakes typical pricing makes. Chad used his knowledge and insight of SKU pricing to produce a technology that helps Amazon brands increase profits — and can lead to a great exit! Stop deploying and start harvesting with this episode. 

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Chad Rubin, CEO and Founder of Profasee, to discuss how AI can predict the perfect price to win on Amazon by maximizing your profitability. Chad talks about the importance of networking, setting price boundaries for growth, and the competitive advantage of AI. Stay tuned!

    How To Upload Your Knowledge Into Your Employees’ Brains (So They Can Grow Your Business)

    How To Upload Your Knowledge Into Your Employees’ Brains (So They Can Grow Your Business)

    Owen McGab Enaohwo is the Co-founder and CEO of SweetProcess, a tool that makes documenting standard operating procedures and tasks easy and efficient. Owen is responsible for making sure that you enjoy using SweetProcess to systematize the operations of your rapidly growing company. He is experienced in the internet industry and previously was the CEO of H.Y.V.A.

    In this episode…

    Endless tabs and unorganized documents on how to run your brand can be stressful. How can you easily share standard operating procedures across your brand and make them accessible from one place?

    Owen McGab Enaohwo helped create a tool to organize your best standard operating procedures (SOPs) that runs the gamut. His tool helps businesses easily access documents with just a few clicks of a mouse, making onboarding and everyday practices smooth. When you have an SOP in place, you’re opening the door for innovative thinking and improvement. Are you ready to revamp your systems?

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Owen McGab Enaohwo, Co-founder and CEO of SweetProcess, to discuss how launching a standard operating procedure can aid in the growth of your company. Owen talks about organizing and documenting processes, why you need a minimum viable procedure for your business, and enhancing searchability features. 

    An Uncommon Exit Strategy

    An Uncommon Exit Strategy

    Amir Salihefendic is the Founder and CEO of Doist, a productivity software company. He is the Creator of both Todoist, an online task-manager and to-do list app, and Twist, an asynchronous messaging app that makes collaboration easy from anywhere using threads to organize your conversations. Amir was the Co-founder and CTO of Plurk Inc. and a Developer of Bioinformatics research activities at the University of Aarhus.

    In this episode…

    What if you could create a plan without pulling your hair out? How can your brand outlast and compete in a thriving market? 

    When Amir Salihefendic created his brand, he wasn’t looking for a means to an end. He desired to bring consumers a quality product he was passionate about — and one that would solve consumer problems around creating and organizing schedules. Building a better product means constantly changing with the times and staying committed. To Amir, that means no plans of exiting in his future. 

    In this episode of the Quiet Light Podcast, Mark Daoust sits down with Amir Salihefendic, Founder and CEO of Doist, to discuss pivoting and growing a business with no exit strategy. Amir talks about a business model that lasts, governance structures, and how artificial intelligence can aid in task management. Stay tuned! 

    Email Campaign Boosts Monthly Revenue by $300,000

    Email Campaign Boosts Monthly Revenue by $300,000

    Reinis Krumins is the Co-founder of agencyJR, which helps e-commerce businesses scale and increase sales at record speed using a proven product launch formula. At agencyJR, clients see a 15-30% boost in sales, increased profitability for all marketing efforts, and a 10-20% abandoned cart recovery rate. Reinis is also the Product Director for Frozen Ventures, LLC and has experience as a social media graphic designer. 

    In this episode…

    How can email marketing impact valuations and the expected growth of your business? What if you could send a specific email to drive traffic and boost sales?

    For a successful campaign, there is a flow to follow: reminder, discount, and value. Reinis Krumins helps brands do that. Reinis recommends you follow this flowchart to successfully showcase your products for greater returns. This helped a client scale from $1 million in sales to $1.2 million just by implementing email campaigns and updating their existing email flows! Are you ready to do the same?

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Reinis Krumins, Co-founder of agencyJR, to focus on how email marketing can increase sales. Reinis talks about controlling data and split resting for desired results, proven campaign strategies to increase sales, and thinking from a customer lens to target your audience. 

    Deal Debrief: 7-Figure Content Site Sells for All Cash

    Deal Debrief: 7-Figure Content Site Sells for All Cash

    Deanna Berardi is the Head of Partnerships at Quiet Light. In this role, she helps develop relationships with buyers, sellers, and partners to ensure the best experience for clients. She is also the Manager of Customer Success at Intuit.

    Deanna has over 20 years of experience in strategic business development and was the Marketing Manager for Smart Wires Inc. and the Marketing Program Manager for Ernst & Young LLP. She graduated from Indiana University Bloomington with a bachelor’s in business administration and marketing.

    In this episode…

    What steps can you take to minimize your personal likeness when trying to exit your business? The sooner you can think ahead on the transferability of your brand, the easier your exit will be.

    Deanna Berardi knows that the more valuable you are to your business, the less valuable your business is. Preparing your personal brand for exit begins by slowly removing your likeness from your content site. By removing risks, you’re building the valuation of your brand which can lead to a greater exit. Listen to this episode to hear Deanna talk about lessons learned from selling a content site. 

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Deanna Berardi, Head of Partnerships at Quiet Light, to debrief a deal that ended in a seven-figure, all-cash exit. Deanna talks about bringing value to your brand, negotiating an SBA loan, and how seller education can help sell a difficult brand. Stay tuned!

    The Top 3 Recommendations (To Improve Cash Flow and Value) From a Fractional CFO

    The Top 3 Recommendations (To Improve Cash Flow and Value) From a Fractional CFO

    Matt Putra is the Fractional CFO at Eightx, where they help brands optimize cash flow, plan for growth, and be more resilient — but more importantly, they provide brand owners with the tools to stop stressing about their business! He is the Co-owner of Keep Nature Wild, where he promotes volunteerism and responsible outdoor recreation through trash cleanup. Matt is the Chief Financial Officer of Little and Lively Clothing and Fikse Wheels. Previously, he was the Chief Financial Officer for the Community Forward Fund, Vice President of Finance for New Market Funds, and Vice President of Finance for New Commons Development. 

    In this episode…

    As a business owner, how can you stress less and forecast your cash flow so you’re still scaling? Sometimes your business plan doesn’t always follow the chronological order you set. What can you do to add value to your brand?

    Matt Putra is seasoned in having conversations about scaling brands. While the nature of entrepreneurship may come with risks, many people feel challenged when it comes to reserving their cash flow. But if you’re looking for ways to grow, Matt recommends following these three things: be cautious with fixed costs and additions, finance when you don’t need it, and maintain regular bookkeeping.

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Matt Putra, Fractional CFO at Eightx, to discuss critical steps entrepreneurs need to take toward success. Matt talks about future planning for cash flow, investing in finances during times of growth, and bookkeeping as a business plan. Stay tuned!

    Navigating Business Beyond a Million With Brad Weimert, Founder of Easy Pay Direct

    Navigating Business Beyond a Million With Brad Weimert, Founder of Easy Pay Direct

    Brad Weimert is the Founder of Easy Pay Direct. He is an entrepreneur, adventurer at heart, and host of the Beyond A Million podcast, where he connects and educates others about strategies and tactics to grow brands. Brad began his journey as a Corporate Sales Associate for Vector Marketing selling Cutco Cutlery. He was the Founder of LB Holdings and Chief Operating Officer for At Will Education. 

    In this episode…

    Being an entrepreneur is more than just making money. For Brad Weimert, it is about the experience of connecting and creating relationships. How can you build authentic connections with others?

    Being deliberate about the connections you make is the first step. Brad learned that relationships thrive and accelerate through unique experiences and emotional engagement. When you are deliberate about your relationships, you can transfer that skill to your brand and better align your goals for the future. So, how can you accelerate and connect today?

    In this episode of the Quiet Light Podcast, Walker Deibel sits down with Brad Weimert, Founder of Easy Pay Direct, to discuss producing content and educating entrepreneurs to connect and grow. Brad talks about why networking with others is crucial for longevity, controlling risks of chargebacks and declines, and steps to optimize your brand. 

    How To Avoid Disaster Once Under LOI (As a Buyer)

    How To Avoid Disaster Once Under LOI (As a Buyer)

    Software engineer Ahmed Raza is the Director of Due Diligence at Rapid Diligence, a group of experienced acquisition and merger entrepreneurs providing due diligence consulting for small business buyers. Additionally, Ahmed is the former Founder, CEO, and exitpreneur of Sitevestment, a small private equity fund that purchased e-commerce businesses. Before joining the acquisitions and mergers industry, Ahmed worked as a java software engineer and earned his BS in computer science from the University of Texas.

    In this episode…

    As internet access rapidly improves and grows worldwide, more and more people have been acquiring online businesses. Purchasing small businesses such as e-commerce platforms is a quick way to add to a financial portfolio. But how safe is the buying process?

    According to Ahmed Raza, an expert in due diligence, the smartest act you can perform when purchasing an online business is to hire a due diligence firm. Why is that? Because blindly purchasing a business can lead to headaches, and in the end, could potentially lead to profit loss. So, how does one prevent this from happening?

    Join Joe Valley, host of the Quiet Light Podcast, along with co-host Deanna Berardi, as they chat with Ahmed Raza, the Director of Due Diligence at Rapid Diligence, to discuss the importance of hiring a due diligence firm when purchasing an online business. Ahmed explains what a due diligence firm does and how sellers try to cheat on their profit and loss statements. Plus, he shares the lessons he learned from his first small business purchase.

    How To Earn $15,000 by Sending an Email

    How To Earn $15,000 by Sending an Email

    Deanna Berardi is the Head of Partnerships at Quiet Light. In this role, she helps develop relationships with buyers, sellers, and partners to ensure the best experience for clients. She is also the Manager of Customer Success at Intuit. 

    Deanna has over 20 years of experience in strategic business development and was the Marketing Manager for Smart Wires Inc. and the Marketing Program Manager for Ernst & Young LLP. She graduated from Indiana University Bloomington with a bachelor’s in business administration and marketing.

    In this episode…

    If you’re selling your brand, how can you authentically connect with aggregators? Whether you’re buying or selling, you want to work with a credible source. What is the easiest way to connect with other brands?

    Referral partners can create a trustworthy environment for you to buy and sell brands with confidence. Deanna Berardi begins with a few simple questions to find the right fit and match with an advisor. But you don’t need to be a rocket scientist to connect with other brands — you simply need to send an email. Deanna knows that to provide content catered to a certain group, email is the best way to deliver. Are you ready for a fantastic exit experience?

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Deanna Berardi, Head of Partnerships at Quiet Light, to discuss establishing valuable partnerships through referrals. Deanna talks about how providing quality care creates lasting impressions, why passive content can generate more interest, and the value of building trust with clients.

    How To Find, Train & Scale With Virtual Assistants

    How To Find, Train & Scale With Virtual Assistants

    Reggie Young is an Amazon consultant, exit advisor, and entrepreneur specializing in e-commerce and digital marketing. While serving full-time in the United States Air Force as a Nuclear Missile Operations Officer, Reggie discovered his passion for e-commerce and made over $1 million after launching his brand. He sold his business for $638,000 and has helped other seven and eight-figure sellers grow and launch their brands. He continues to launch and operate his own e-commerce brands.   

    In this episode…

    Have you thought about hiring a virtual assistant but are unsure how to find the right person? Outsourcing is a viable option, but the process can feel daunting. How can you be confident outsourcing will help grow and scale your business?

    When choosing a virtual assistant, Reggie Young recommends looking for candidates who possess critical thinking skills, a strong English vocabulary, and a reliable internet connection. Building a cohesive team and incorporating standard operating procedures can boost work performance and create a seamless transition for new hires. Listen to this episode as Reggie talks about the benefits of hiring a virtual assistant. 

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Reggie Young, Amazon consultant, exit advisor, and entrepreneur, to discuss creating a cohesive team of virtual assistants. Reggie talks about the benefits of outsourcing to the Philippines for a virtual assistant, why you should understand the culture to cultivate a stronger connection, and the importance of reinforcing your standard operating procedures. Stay tuned! 

    How to Avoid (Financial) Disaster When Hiring an Agency

    How to Avoid (Financial) Disaster When Hiring an Agency

    Mina Elias is a multiple seven-figure Amazon business owner and the Founder of Trivium Group, a partial in-house group for Amazon to increase profitability and create winning strategies. While an engineer by trade, he ran PPC campaigns for his own companies and founded MMA Nutrition LLC. Mina has appeared on numerous Amazon PPC podcasts and created the PPC University course to help others grow their business. 

    He is a graduate of the University of New Haven, with a bachelor’s in chemical engineering and a master’s in industrial engineering.

    In this episode…

    Many agencies crumble when roles are not clearly defined. How can you manage unrealistic expectations to avoid failure? What steps can you take to delineate your goals for success and accelerate your Amazon conversion through PPC?

    Mina Elias recommends you ask the right questions — like how the agency measures success — when choosing an agency to take the reins on your Amazon PPC marketing campaign. Communicating clear expectations on deliverables and products is crucial. By examining four key areas that improve conversion rates, Mina’s proven strategies can take your brand from mediocre to extraordinary. Are you ready to learn how to implement marketing strategies? 

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Mina Elias, Founder of Trivium Group, to discuss educating yourself before hiring an agency to take over your Amazon PPC campaign. Mina talks about managing expectations with any budget, why research and education are necessary before selecting an agency, and measuring success and calculations for a successful marketing campaign. Stay tuned!

    How Dan Built and Sold His SaaS Business

    How Dan Built and Sold His SaaS Business

    Dan Cooperstock was the Founder of Cooperstock Software (Software4NonProfits.com), which writes and sells Windows programs for tracking donors, contributions, and bookkeeping. He previously held senior roles in software and programming companies, including Senior Software Developer for Quest Software, Senior Technical Consultant for HEPCOE Credit Union, and Senior Systems Developer for CIBC Wood Gundy Securities. Dan is an active member, having held various leadership positions for both local and national bodies of the Religious Society of Friends (Quakers).

    Dan received his bachelor’s in mathematics and philosophy from the University of Toronto, his master’s degree in mathematics from the University of Oxford, and his master’s in computer science from the University of Toronto. 

    In this episode…

    You’ve spent years building your business, so when it comes time to sell it, how can you ensure it will be in the right hands? What steps can you take to build a transferable company geared toward growth?

    Dan Cooperstock recommends you focus on what you care about, and your passion will be your guide to building an enduring enterprise. Many buyers are searching to purchase a business that is easily transferable with secure transactions. Dan programmed software that was transferable upon his exit, but he wanted to be sure his work would be in the right hands. For a smooth transition, building a questionnaire and engaging in conference calls is one way to guarantee stability in the exiting process. So, what other steps can you take for a seamless exit?

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Dan Cooperstock, Founder and former Owner of Software4NonProfits.com, to discuss designing software and streamlining the exit process. Dan details why buyer conference calls are an important part of selling your business, discusses overseeing due diligence, and how partnering with your buyer cultivates a better experience for your clients. 

    Former Hubspot VP Acquires 7-Figure eCommerce Business

    Former Hubspot VP Acquires 7-Figure eCommerce Business

    Katie Ng-Mak is the Former Vice President of the Global Solutions Partner Program for Hubspot, an inbound marketing software company, before she ventured on her own to purchase a purification business. She has experience in business and earned her BA in economics from Columbia University and her MBA from Harvard Business School. Katie worked for Cummins Inc, where she conducted due diligence, risk analysis, financial analysis, and market research. She was a Credit Risk Analyst for Bear Stearns and an Analyst for BlackRock. 

    In this episode…

    The process of buying a business may feel like a formidable task if you’re unfamiliar and uncertain with the process. How can you ensure you’re buying the right business? When Katie Ng-Mak purchased her first business, not only did she leverage her skills, knowledge, successful tools, and network of professionals, but she also followed her intuition. 

    As an entrepreneur, you accept a particular degree of uncertainty when running a business. It is crucial to hire the right people to help you plan — especially when purchasing a business. But what steps can you take to generate growth? For Katie, seeking support, seeing the possibility, and engaging with a business plan is the best way to recognize and respond to uncertainty. 

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Katie Ng-Mak, Former Vice President of the Global Solutions Partner Program for Hubspot, to discuss the ins and outs of a business purchase. Katie talks about leveraging tools of expertise, why your conscience should be your guide, and focusing on growth and opportunities in your business. Stay tuned! 

    Why You Should Avoid "Best Practices"

    Why You Should Avoid "Best Practices"

    Kurt Elster is the Host of The Unofficial Shopify Podcast and Senior eCommerce Consultant and Shopify Plus Expert at Ethercycle, Chicago's premiere Shopify partner agency. He helps Shopify merchants, like Jay Leno’s Garage, uncover hidden profits in their websites by developing apps and providing strategy and advisory services. Prior to his work with Ethercycle, Kurt worked as the eCommerce Manager for THMotorsports, an Adjunct Professor at Oakton Community College, and Chief Technology Officer for the Center for Entrepreneurship in Liberal Education in Beloit. 

    Kurt graduated from Beloit College with a degree in business economics and earned his MBA in entrepreneurship and entrepreneurial studies from the Illinois Institute of Technology. He attended The University of Chicago Booth School of Business for a certificate in integrated marketing, where he gained an integrated marketing perspective to help maximize the impact of marketing efforts.

    In this episode…

    “Best practice” can have numerous meanings and set up false expectations for entrepreneurs. How can you get the same results with less effort? When your website is the face of your brand, how can you optimize and increase conversion?

    Kurt Elster follows his rule of thumb: simplify. Don’t complicate, confuse, or slow down your website when you can optimize and increase conversion rates. By having a traditional landing page with simple, easy-to-read links to your products, consumers can easily navigate on any device and platform — the proof is in the split testing.

    Join Joe Valley in this episode of the Quiet Light Podcast as he sits down with Kurt Elster, Host of The Unofficial Shopify Podcast and Senior eCommerce Consultant and Shopify Plus Expert at Ethercycle. Together, they break down why “best practice” is unique for everyone, achieving statistically significant results by increasing readability, and upgrading your website to increase conversion rates. 

    How To Retire in 10 Years

    How To Retire in 10 Years

    Jodie Cook is a writer, entrepreneur, and athlete. At age 22 she started a digital marketing agency and sold it ten years later. She is the author of Ten Year Career: reimagine business, design your life, fast track your freedom, and Stop Acting Like You're Going To Live Forever, where she empowers entrepreneurs to run a business that6 can thrive in any crisis. She co-wrote How To Raise Entrepreneurial Kids, where she introduces the four pillars to set children up for success, and the children’s series Clever Tykes storybooks and resources for entrepreneurial education.

    Jodie is a regular contributor for Forbes on entrepreneurship and competes for Great Britain in powerlifting.

    In this episode…

    Building a business can be confusing for entrepreneurs. How can you know exactly the right moves to make at your stage? If you could reimagine your business to achieve greater success in less time, would you?

    According to Jodie Cook, you can have the financial freedom and time you desire. She crafted the Ten Year Career framework's four pillars to scale and exit your business: execute, systemize, scrutinize and exit. Being able to see your business as a product — to take a step back and see it from a different perspective — can help you move forward during the exit process.

    In this episode of the Quiet Light Podcast, Joe Valley sits down with Jodie Cook, author and entrepreneur, to discuss implementing a plan of action to scale your business and exit for success. Jodie talks about how to delegate for expansion, minimize the challenges entrepreneurs face, and be intentional when creating an exit strategy. Stay tuned!

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