The #1 Blues Album in America Using MMM
In the latest episode of the Music Marketing Manifesto Podcast we conclude our "Album Release Series" with Josh Solomon from the Empty Pockets. Josh is a long time MMM member who has used the strategies he initially learned in the program to help his band generate over $750,000 in online sales and generate numerous Billboard chart positions for several of their recent albums.
Over the last few months Josh has been walking us through the release of their brand new album Outside Spectrum, and sharing the details of their marketing and promotion campaigns throughout the process. Well, their album just came out and we're both extremely excited to announce that it debuted at #1 on the Billboard Blues chart; an enormous achievement for any artist, let alone an independent artist who is truly doing it all on their own. Also notable is the fact that that the album hit #3 on the Americana/Folk Chart and #5 on the Top New Artists Albums Chart.
In this episode Josh talks about what worked and what didn't, and gives a detailed accounting of how many of their sales came from each of the marketing and promotional strategies they employed for this release.
This is a fascinating conversation and definitely not one to be missed.