the empty pockets

In the latest episode of the Music Marketing Manifesto Podcast we conclude our "Album Release Series" with Josh Solomon from the Empty Pockets. Josh is a long time MMM member who has used the strategies he initially learned in the program to help his band generate over $750,000 in online sales and generate numerous Billboard chart positions for several of their recent albums.

Over the last few months Josh has been walking us through the release of their brand new album Outside Spectrum, and sharing the details of their marketing and promotion campaigns throughout the process. Well, their album just came out and we're both extremely excited to announce that it debuted at #1 on the Billboard Blues chart; an enormous achievement for any artist, let alone an independent artist who is truly doing it all on their own. Also notable is the fact that that the album hit #3 on the Americana/Folk Chart and #5 on the Top New Artists Albums Chart.

In this episode Josh talks about what worked and what didn't, and gives a detailed accounting of how many of their sales came from each of the marketing and promotional strategies they employed for this release.

This is a fascinating conversation and definitely not one to be missed.

In episode #53 of the Music Marketing Manifesto Podcast we are going to walk you through the process of CREATING and PROMOTING a Spotify Pre-Save Campaign. 

It's no secret that one of the best ways to drive your streaming numbers up is to get added to popular playlists like Discovery Weekly and Release Radar, which are algorithmically generated.

The best way to get picked up by any of these algorithmically generated playlists is to get a large number of followers and saves. 

HOWEVER, Spotify does not have a native pre-save option. But not to worry, in this episode we explain how to set up a pre-save page using third party services, and then how to promote that pre-save page for maximum impact.

We also discuss how a Spotify campaign like this fits into a broader album release strategy.

...and if you enjoy the episode, be sure to leave a rating and review on whatever podcast app you use!