music marketing

As more and more musicians recognize the importance of developing sustainable sales models, they face a unique challenge: balancing the need for brand growth through streaming with the potential for reduced sales revenue. Streaming has become a dominant force in music consumption, and while it plays a crucial role in brand development, it can also cannibalize traditional sales. While album sales remain a viable income source for many independent musicians, forward-thinking artists are exploring models that not only complement their streaming strategies but also future-proof their sales approaches. Membership sites offer a powerful solution to these challenges.

Although platforms like Patreon have popularized the concept of fan-supported content, many musicians have yet to fully realize the potential of running their own membership site. By creating a dedicated platform for your most engaged fans, you can generate recurring income, maintain full control over your branding and customer experience, and keep the majority of your proceeds. This approach allows you to monetize your music without relying solely on streaming revenue or traditional album sales.

In this episode of the Music Marketing Manifesto Podcast, we'll explore why membership sites are the perfect tool for musicians looking to complement their streaming strategies, future-proof their sales models, and create a sustainable income stream. We'll discuss the key advantages of this model and provide practical tips for building and growing your own membership community.

We'll also take a moment to catch up on the latest developments in AI and how it's impacting the music industry. From AI-powered music creation to innovative marketing tools, we'll explore the current state of AI and what it means for independent musicians.

Whether you're looking to diversify your revenue streams, strengthen your relationship with your most dedicated fans, or create a more sustainable foundation for your music career, this episode will give you the insights and inspiration you need to start your own membership platform.

For more music marketing strategies, tactics, and tips go to https://musicmarketingmanifesto.com/

Join me on the latest episode of Superfan Attraction, where I dive deep into the importance of core values. Discover how these fundamental beliefs can guide your behavior, decisions, and actions in life, ultimately leading to a stronger sense of self and authenticity.

In the latest episode of the Music Marketing Manifesto Podcast, we deep dive into the world of "AI Workflows". I'll break down how AI can help you attract more fans and generate more revenue. This means less burnout and more time for what you truly love: making music.

We'll also be joined by a very special surprise guest, and together we'll answer all of your burning questions about using AI to further your music career.

Register for the Musician's AI Toolkit: https://musicmarketingmanifesto.com/aiearlybird

In this episode of the Release Day series podcast, Alex is joined by Cinzia, the talented singer/songwriter behind Cinzia and the Eclipse, to celebrate the release of her brand new single, "Back to Being Friends." 

As we dive into our conversation, you can feel the sheer joy and excitement in Cinzia's voice. After months of hard work, this release brings a breath of fresh air to her musical journey.

The conversation delves into the story behind "Back to Being Friends," which is about losing someone but still having love for them. Cinzia discusses the balance between being personal and relatable as a songwriter and how this song was inspired by her own experiences of heartache. 

Other topics covered include Cinzia's journey as a musician, her collaborations with other artists, her approach to writing and recording music, and the importance of setting goals in her career. The episode also explores the challenges and rewards of making genuine connections in the music industry.

Throughout the episode, Cinzia's passion for her craft shines through, and listeners gain insights into her process as a songwriter. The show ends on an exciting note, with Cinzia teasing an upcoming EP in the spring of 2024 and more music to come. 

Topics discussed:

- The post-release work and engagement with listeners
- Balancing personal and relatable songwriting
- Collaboration and growth as an artist
- Overcoming insecurities and embracing uniqueness
- Setting goals and the impact of intentional focus
- Making genuine connections in the music industry
- Finding a balance between promotion and creation
- The importance of being true to oneself

Vodcast version

"Release Day," an ongoing series where we sit down with Canadian musicians of all genres to discuss their latest releases from singles to albums, and their strategy behind releasing it to the world.

https://releasedayseries.com/
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This week on the Studio 22 Podcast, Brock and Will sit down with recording artist Maty Noyes. 🎤

Maty is a singer/songwriter and recording artist from Mississippi who first broke into the music scene in 2015. 

🔥 Maty shares how her career ignited through a collaboration with The Weeknd. She takes us through her journey, discussing insights gained from working with Kygo and Celine Dion, and how these experiences influenced her sound, taking her to where she is now creating her first project as an independent artist. Gain insight into her perspective on breaking free from traditional record labels and forging her path in the evolving musical landscape.

The boys and Maty share some laughs. They share some memories, and Maty even reveals her DREAM collaboration. This episode is great for any fans of Maty Noyes and her music, or anyone looking to gain insight on how to shape your music career in a place like Nashville or Los Angeles.

🔥 Subscribe for an unfiltered conversation that dives into Maty Noyes' career, collaborations, and her take on the shifting dynamics of the music industry. 🎧🎉 #Studio22Podcast #MatyNoyes 

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Listen to The Jewel Bag’s EP SHITTIN' HITZ!

Listen to all of Jeff’s Tunes on SOUNDCLOUD!

Subscribe to our YOUTUBE CHANNEL! 

This is the My Music Viral Podcast and we figured we needed to do an introduction and let you all meet your host DJ Rede Beats. In this introduction we basically discuss how we're going to be publishing podcast episodes that help musicians get their music out to a larger audience for free.

He throws some shots at musicians who don't focus on their craft and improving the quality, but trust me it all be worth it in the next episode. DJ Rede Beats gives a slight sneak peak into whats ahead and what he'll be discussing on our first podcast episode being uploaded tomorrow and in the future.

The marketing tactics we've uncovered for musicians aren't discussed anywhere else and we don't understand why. So we've decided to be the first. Whats crazy is, you can find the info we're going to give you online somewhere, but it's going to be with marketing businesses, yet these same strategies can apply to marketing a musician. 

The first episode is going to blow your minds with the info packed in it so make sure you tune in.

In this podcast episode (episode #1) of the My Music Viral Podcast, we go over how to use the search engines to create more brand awareness for you and get more reach and views on your music.

We specifically discuss leveraging the search engines, such as Google, and manipulating your keyword usage to become more visible to people searching the other search engines such as Soundcloud.

For example setting up web hosting with WP Engine and locking in your domain name (yourartistname.com) and building a website.

Using your own website and domain name is one of the most powerful tools you can use to market your music and unfortunately most do not use it to their full advantage, but this opens the gate for you to really take the search engines and fill the results with your brand.

Or you can use the power of free Wordpress websites, Weebly, Wix, and more to capitalize on keywords like "Free Drake Type Beat" "Freestyle on Lil Baby Beat" "Rolling Stones cover song" and so on. We talk about how you can use these terms to get more views on you and your music and drive traffic to you name and brand.

Using Google to increase your Soundcloud plays is easy when you leverage these other websites and embed your Soundcloud music player into your pages that are driving traffic for these optimized keywords. Pair this strategy with buying Soundcloud plays from a trusted provider and its a recipe for going viral.

We'll have more tricks coming down the line and this is just the first in the My Music Viral Podcast episodes.

For this episode we are taking it way back to the basics.

If you feel like you're struggling with finding where to even begin with marketing services or promoting a track, then this episode is for you.

What is marketing? What is a target audience? How do you determine the pricing of your service or your music?

All of these questions are answered and more in this episode of Electronic Dance Money

Head to https://enviousaudio.com/episode108 to check out the show notes!

Rewind to six months ago, the Music Marketing Manifesto podcast was among the very first music industry podcasts to discuss the release of ChatGPT and the looming AI revolution. Fast forward to the present, AI is not just a buzzword - it's a seismic shift that's ignited a veritable arms race in technology.

AI tools such as ChatGPT 4, Midjourney, Runway's Gen 2, Stable Diffusion, and many others have permeated every corner of our lives, with an especially potent impact on the arts and music industry. Some herald this as a landmark leap in human evolution, while others are sounding the alarm, painting it as a potential hazard to our very existence.

In today's episode, we're taking a reflective journey back through these whirlwind six months. We'll dissect what's transpired, the promises kept, and the ones that merely sputtered out, and we'll discuss what we might be expect going forward.

Moreover, we'll share tangible, real-world AI use cases that can elevate your music career here and now, not in some speculative future. This episode aims to provide a comprehensive catch-up on this crucial topic and perhaps, make you reevaluate your perspective on AI.

Let's expand our comfort zones. Isn't that fun? As multi passionate artists, musicians, actors, creatives, your best work is there waiting for you at the end of your comfort zone. I'll offer 5 tips to help you unlock your creative potential.

As an artist, you want to be recognized for your creativity and talent. But, building a successful career in the arts requires much more than skill and artistry. It’s about developing a strong brand identity that represents who you are as an artist and what you stand for. We will look at Lizzo as an example of a strong artist brand and I offer tips on cultivating your own. 

We all have a unique story -- a story that is made up of our life experiences, the moments that have shaped us, and the decisions we have made. Telling your story is one of the most effective ways to authentically connect with an audience. In this episode, I offer various questions to spark your memory of key moments in your life. Our story is full of the joys and successes of our lives, but also the failures, mistakes, and pain. It is a story that is both powerful and vulnerable.

Saskhia Menendez is a multifaceted individual with a rich and diverse background that has shaped her journey in the music industry. Born to two deaf parents and hailing from a mixed heritage and disadvantaged background, Saskhia's musical talent was recognized early on by her school. She was sent to voice trials at Christ Church Cathedral School, where she won a bursary, marking the beginning of her remarkable musical career.

Saskhia's dedication to her craft led to three weekly performances, daily practice, and a private education centered around music and performance. This foundation propelled her to tour the world, perform for the queen, make television appearances, and sell albums globally. Alongside these achievements, she collaborated with top choirs worldwide, showcasing her versatility as a musician, vocalist, and composer. Saskhia's musical abilities extend to playing the piano and flute.

Her academic achievements in music include a GCSE in music (B), a BA in Events Music and Media Management (2:1), and an MA in International Music Marketing with Distinction. Saskhia has managed three unsigned acts – Stevie Jay, Jada Pearl & Teressa Edwards – contributing to their development and securing opportunities with labels and publishers. Her involvement includes overseeing the production of albums, singles, and music videos, as well as securing interviews, collaborations, and event placements.

In addition to her professional endeavours, Saskhia is a proud parent of two children and has been a trailblazer in the realm of gender identity. Having transitioned from Male to Female 12 years ago, she underwent the full surgical process and hormone treatment. Saskhia is a passionate social activist for trans rights and equality issues, serving as an equality and diversity ambassador for underrepresented and disadvantaged communities across the UK. Her motivations include diversifying the music industry landscape, improving representation, access, and educating others about the barriers faced by certain groups. Saskhia's journey is a testament to resilience, talent, and an unwavering commitment to making a positive impact in the world of music and beyond.

 linktr.ee/Saskhia

https://www.buzzsprout.com/2020328/supporters/new

GET READY TO DREAM BIG! Clarifying your dreams is a key step towards achieving them. In this episode I will guide you as you imagine your life 10 years from now and gain clarity on what you really want and why you want it.

Having an authentic personal brand and a highly engaged social media following is the key to launching a successful publicity campaign. With the right preparation, you can leverage your online presence to get featured in blogs, magazines, podcasts, radio, television, or your local newspaper. In this episode, I will walk you through gathering your PR assets, researching the media and preparing for interviews so that you make the most of every opportunity.

Bonus: Sharing my Content Strategy. Companion to Purpose-Driven Content. I go live on social media on Thursdays on a topic connected to that weeks podcast so I will start to add the audio as bonuses here.

The first stage of the Superfan Attraction Method is authentic personal branding. In this episode I review the various steps that fall under personal branding including future visioning, motivation, core values, beliefs, your story, personality, image, and competitive edge.