joyofmarketing

Explore "joyofmarketing" with insightful episodes like "#21: Why Learning More Won’t Fix Your Photography Business", "#20: The Myth of Thinking “I Already Know That”", "#19: Comparing Yourself to Other Photographers? Do This Today.", "#18: I Tripled My Photography Income September - December. Here’s How." and "#17: 1 Change You Can Make to Grow Your Photography Business Now" from podcasts like ""Worth Every Penny Joycast", "Worth Every Penny Joycast", "Worth Every Penny Joycast", "Worth Every Penny Joycast" and "Worth Every Penny Joycast"" and more!

Episodes (70)

#21: Why Learning More Won’t Fix Your Photography Business

Remember when you learned to swap a head in Photoshop? Aaaah. So satisfying, right? Now what about when you learned how to run a profitable photography business? Ooh, that takes SOOOO much LONGER, right? Decades even? At least that is what you’re telling yourself. That you can’t fully commit to growing or even starting your photography business because you don’t know enough yet. Well, friend, I’m here to tell you it’s time to STOP LEARNING. WHAT?! Did you hear me right? I know, someone with an MBA who TEACHES photographers is telling you to quit learning, but stay with me for a few minutes because this is going to give you a HUGE aha! Hit play to get started.

Worth Every Penny Joycast

enSeptember 22, 2020

#20: The Myth of Thinking “I Already Know That”

Raise your hand if you’ve ever heard me say something and thought “Oh Sarah, But I already know that. I’ve heard you say that before.” Look friend, no hard feelings. I know you aren’t a know-it-all. But be honest – you’ve probably thought this before, am I right? Well, here’s a truth bomb. There’s a pretty big difference between knowing something in your brain and actually living it with ease and joy. If your photography business isn’t quite where you want it to be, there’s a pretty good chance you’ve let yourself get STUCK at “I already know that” and haven’t truly mastered the boutique business model. In this podcast, I’m going to help you identify where you’ve gotten stuck and how to move to the next level of building your boutique photography business so you can experience the change you actually want. So what are you waiting for? Hit play!

Worth Every Penny Joycast

enSeptember 15, 2020

professionalphotography

photographybusiness

joyofmarketing

sarahpetty

#19: Comparing Yourself to Other Photographers? Do This Today.

Your stomach drops. The lump in your throat appears out of no where. And the tears – I’m not crying, you’re crying!. Another photographer you're friends with just got a $5k order. And as much as you want to celebrate with her, the volume on your own head trash is up to level 10. What’s wrong with ME? How come I’m not getting orders like that yet? Is it my prices? My marketing? My photography? Heck, maybe I should throw in the towel and go sell essential oils!? Friend, I know you’ve gone down the spiral of comparison before because you’re HUMAN! On today’s episode, I’m going to show you how to get out of this downward spiral once and for all and how to use comparison to LIFT YOU UP instead of pulling you down. If you’re comparing yourself to other photographers and harshly judging yourself, let’s hang out today.

Worth Every Penny Joycast

enSeptember 08, 2020

photographybusiness

joyofmarketing

sarahpetty

#18: I Tripled My Photography Income September - December. Here’s How.

This may sound a little bit savage, but hear me out because the coach in me can’t help but get a *little* fired up when I see you out there dabbling with your photography business.

Now before you say, “Who me?!” and snuggle back into being content to make whatever money falls in your lap from your photography this year, listen up.

If you’re thinking about throwing in the towel for the year because your photography business hasn’t looked like you thought it would back in January. Pu-lease.

No one’s photography business looks like we thought it would back in January, mine included.

But here’s a little secret it took me a few years to learn.

A portrait photographer makes ALL their profit from September – December.

And in this episode, I’m going to show you HOW so that the last 4 months of the year completely turn your 2020 around. It’s SUPER juicy so grab your notebook and press play now.

Worth Every Penny Joycast

enSeptember 01, 2020

photography

joyofmarketing

sarahpetty

#17: 1 Change You Can Make to Grow Your Photography Business Now

Photographer, there are more reasons right now than ever to pull back or quit your photography business.

The economy!

COVID!

I bet you’ve thought to yourself (ahem) “Businesses are closing and people are losing their jobs so I can’t grow a photography business!”

Or maybe you’ve thought this one, “My kids are at home…I am the teacher and we’re sharing ONE computer so I can’t grow my photography business right now.”

And not to point any fingers, but I see you over there thinking that “Nobody in my community is even leaving home because of the ‘rona so there are NO photography clients to hire me.”

Well photographer friend, here’s the thing.

We all look for proof of our false beliefs. We want to be right so darn bad that we’ll SELF-SABOTAGE our dreams. It’s a real phenomenon called confirmation bias. And it’s standing in the way of you and that photography business that you want. The business that can solve your money problems. The business that can even solve your relationship problems.

And I’m going to show you how to kick confirmation bias to the curb. Once you do that, your photography business can actually start growing again. So press play and let’s do this!

Worth Every Penny Joycast

enAugust 25, 2020

#16: How I Plan My Photography Marketing

Here’s something that may shock you. I don’t plan out my photography marketing more than a few months in advance. Now before you say, but Sarah, I’ve followed you for years. I know how much you love to plan. I’ve SEEN your photography marketing calendars. Let me explain.

I’ve got 3 kids. My kids have tons of activities and I get their sports schedules a few months before the season starts. I run a second business, the joy of marketing, where I coach photographers and often cool opportunities come up that I want to go do. So if I tried to plan all my photography marketing a year at a time, none of it would actually happen on the exact day I planned for it to.

On today’s episode, I’m going to share with what actually works better for me when it comes to planning my photography marketing. If you’re staring at a blank marketing plan, not sure where to start. Or you’re overwhelmed by the thought of planning past tomorrow due to all the uncertainty in the world right now, this episode is for you. I’m sharing one SIMPLE tool that I call the drip and the hammer. I learned back in my days at a marketing director at an ad agency and it literally changed everything for me. I’m pretty sure it will change how you look at your marketing moving forward, too. Get ready, friend. Let’s do this.

Worth Every Penny Joycast

enAugust 18, 2020

#15: How to Make Decisions When You're Stuck Part 2

Friend, there’s nothing worse than being stuck in indecision prison. Let’s be real. There’s not a photography business owner on earth who hasn’t experienced it. But being paralyzed by indecision keeps us from doing a good job in ANY of our roles in life!! Parent. Spouse. Friend. Child. Photographer.

So on part 2 of this joycast on How to Make Decisions When You’re Stuck, we’re diving a little bit deeper. I’m sharing 4 more tricks for breaking out of indecision prison.

Because if you want to be:

• A successful professional photographer…

• A connected spouse …

• A present parent…

• And a kick-butt awesome human being…

You can’t wait for a pardon from Indecision Prison.

You’ve got to break out! Hit play and let’s do this.

Worth Every Penny Joycast

enAugust 11, 2020

decisionmaking

professionalphotographer

portraitphotographer

gettingunstuck

photographybusiness

#14: How to Make Decisions When You're Stuck

Raise your hand if you’re in a season where even the simplest decisions trip you up. You’re exhausted, avoiding every flavor of decision from what to make for dinner to whether you should rebrand your photography business, create a new logo and change your prices. You’re stuck in a rut, seconds away from a toddler in Target meltdown and it feels pretty terrible. Friend, I’ve been there.

And today I’m going to share a tool with you that I use to help me when I’m stuck. It centers me, reminds me of what’s important and serves as a filter to help me make decisions more quickly. Are you excited to learn it? Let’s do this!

Worth Every Penny Joycast

enAugust 04, 2020

#12: How Much Can a Photographer Make?

Do you ever wonder if you can really make MONEY as a portrait photographer in a world of shoot-and-burners doing it cheaper? Or if the day will EVER come that you can replace your paycheck from the job you don’t even like with the money you’d make doing photography? If you’re like me, juggling family, life and all the things, you need some assurances that every second you pour into this photography business is worth your time, right? Even if you’re not looking for a 6-figure income from photography, you need to know what’s possible for YOU, in today’s world, in your market, as a professional portrait photographer.

So on today’s episode we’re going to talk about how much a professional portrait photographer can make. Digging into all the good stuff like:

How to support an actual family on a photography income.
How to get profitable in DAYS, not YEARS.
Why what the average photographer makes is a lie.

I’m getting real with you today, friend. So click play if you’re ready to turn that love for photography into a business that actually pays the bills.

Worth Every Penny Joycast

enJuly 21, 2020

professionalphotographer

lbobi Radio Episode #48--Marketing Events and Book Releases

In our forty-eighth episode, we discuss the Joy of Marketing "Get Fully Booked" event that Jeff and Allison are taking part in on November 6th and 7th, which you can register for at http://thejoyofmarketing.com/a/2548. We also discuss Brian's first noivel, "Courting the King in Yellow," which is now available digitally at Drive Thru Fiction. You can grab a copy for $4.99 at tinyurl.com/CtKiY2012, and you can read much more about the book at www.seebrianwrite.com. You can comment on this episode in the blog post or the new forum at www.lbobi.com, or leave us a review on iTunes. Music generously provided by Jeremy Horn http://www.jeremyhornmusic.com. Follow lbobi on twitter at twitter.com/lbobi Email us at radio@lbobi.com.

Kitbash Radio

en-usNovember 05, 2012

design

creatives

courtingthekinginyellow

joyofmarketing