keith bruce

Keith Bruce is a leader in the sports marketing field and a 1987 graduate of SigEp’s Illinois Alpha Chapter at the University of Illinois. He’s president of QuintEvents International and F1 Experiences, organizing high-profile auto racing events for one of the world’s most popular sports. Previously, he served as CEO of Super Bowl 50, leading an event that set viewership records and led to $13 million given to charitable organizations. Keith credits Daniel Lurie, Chairman of the San Francisco Super Bowl Host Committee, and Jed York, CEO of the San Francisco 49ers, as critical to his hire as Super Bowl CEO. Throughout his career, Keith has overseen sporting events including the Olympics, FIFA World Cup and PGA Tour in dozens of countries around the world. He cut his teeth at an agency working with Gatorade to create the iconic Be Like Mike ads with Michael Jordan. SigEp CEO Brian Warren asks Keith about the journey of his career and his lessons in leadership.