knaus

Pour changer des éternels porteurs Fiat, le Knaus Boxdrive 600 XL  sur base Man 177 Chevaux boite auto. Et avec tout plein d’idées bien sympa : le « capucine «  coulissant et descendant, la lit arrière avec deux extensions de carrosserie latérales pour avoir un vrai lit de quasi 2 mètres et une super moustiquaire en deux parties sur la porte coulissante. un très beau Van 4 places à la finition exemplaire. 

Eric Knaus, aka the Great Zucchini, is one of those people who have an intuitive marketing sense. Instead of spending dollars to promote his brand, he relies on something that’s low-cost but astoundingly effective: relationship marketing.

Listen to our interview with him and learn how he does this type of marketing, as well as how to gain easy name recall, maintain controlled chaos, and build rapport with your clients from the first phone call.

In this episode we discuss:

• Eric’s market and typical show
• His marketing style: relationship marketer and performer
• How he handles children and unruly behavior: controlled chaos
• How he stays faithful to his brand and makes himself relatable to his clients
• How Eric turns his show into an entertaining infomercial
• How he gains name recall
• How to get ‘defenders’ to back you up against trolls
• How he humanizes himself to clients during phone conversations

Magician Business Podcast interviews The Great Zucchini!

How do you get hundreds of people to turn up to public venues on weekends to watch your magic show? How do you do this without having spent any money on advertising yourself in the past 11 years?

The Great Zucchini aka Eric Knaus has done this. Along the way he has become an unlikely magic superstar in his market and creator of The Great Zucchini Live and Kidshow Rockstar DVD's. Families want to be at his shows. Even the family that lives at 1600 Pennsylvania Ave NW, Washington, D.C. That's right, Michelle and Sasha Obama are his fans. Join the Great Zucchini now as he slices up his marketing strategy into bite size pieces for us.

• 3-7 yr olds - drilling your name into their head ..it's IMPERATIVE
• Reinforcing your brand name just like Coca Cola does week after week
• A great way to hand out your business card handout
• Humanizing yourself ... and the benefits it brings
• Using your name in the 3rd person ... always
• How to create a rock star status by spending other people's money
• Creating URGENCY when clients want to book you
• How to get 'defenders' who back you up when critics attack
• Little Elvis moments! ... what are they and why you should have them
• Why should you give random compliments during the show?
• When Sasha and Michelle Obama came to the party
• Image Advertising vs. Direct Response marketing for magicians