kohl's

Kohl’s has been around for decades, and it has earned the distinction of being a household name. But staying at the top of the retail industry is no easy feat. On this episode, Christie Raymond, the CMO of Kohl’s, explains how the brand stays innovative, builds partnerships, and shapes its messaging to meet consumers where they are and keep pace with them as they evolve. 

Tune in to learn:

• What’s on deck for Kohl’s right now? (1:50)
• How Kohl’s continues to evolve (4:30)
• Rolling out a major partnership (6:20)
• Revamping your loyalty program (9:30)
• Why you need to keep things simple (12:00)
• The role of AI and machine learning at Kohl’s (13:00)
• What does experimentation and innovation look like at Kohl’s? (14:30)
• Building teams and developing leaders (18:00)
• Balancing the need to move fast but stay focused (21:30)
• What it means to be a modern-day marketing leader (26:10)
• The importance of being an empathetic leader (30:00)

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Creeper kicks back with his primo, Ruben. Carlos the Robot stands up for himself at Kohls. Ramtech introduces new botas campaign for their athletic work boots.

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As parents, it’s no secret that we spend a lot of money on our kids. From back-to-school clothes to the madness of holiday gift shopping it seems that there is always something we need to buy. Luckily, there are experts to help guide us when it comes to smart shopping and saving money.

Bethany Hollars from BrickSeek shares some gems about how to teach kids the value of a dollar and also reveals her favorite place to score epic deals. 

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Transcript:
Bethany Braun-Silva:
Hi, and welcome back to another episode of the Breakdown with Bethany. I’m Bethany Braun-Silva and today we are doubling down on the name of this show. That’s because my guest is Bethany Hollars. She’s the content director of BrickSeek and a money-saving expert. So, parents, you’re definitely going to want to listen to this one.

Bethany Braun-Silva:
Bethany, thank you so much for joining us. Obviously, I love your name, but I’m also really interested in what you do. I mean money-saving tips for parents is something that I probably should focus more on if I’m being really honest, but tell us about BrickSeek and all your credibility there.

Bethany Hollars:
Absolutely. I’m so excited to meet you. We just got done talking about how we don’t know many people named Bethany. So it’s really cool to actually sit down with another Bethany. My name is Bethany Hollars. I’m the content director and also the head of media relations at BrickSeek.com. We’re an online shopping tool. We came into existence about 10 years ago. Our founder was actually a Lego freak, loved collecting Legos. It’s a huge community out there. If you know anyone who’s an avid Lego collector, they’re just great people. He was actually buying sets locally to him in stores like Target and Walmart and when a set was getting ready to be clearanced out, he’d try and find it so he could stock up on it before they’d stop making it.

Bethany Hollars:
But he was spending a lot of time and also money searching, running all around, trying to find these sets. He has some software development background. So he created himself a simple tool where he could put the UPC number of whatever that Lego set is that he was chasing into his tool that he created along with his zip code, and it would pull up the closest stores to him, big box retailers like Walmart and Target. And it would tell him here’s how many of those Lego sets are at each of these specific stores, and also here’s how much they cost at each of these specific stores....

Read the rest at: https://www.momcavetv.com/brickseek-bethany-hollars

The activists and HBC are circling around their prey with little interest in improving Kohl’s retail business. This is a short-term, financial pureplay, and the losers will be the customers. Join Robin Lewis and Shelley E. Kohan, TRR’s chief strategist, as they discuss how CEO Michelle Gass can navigate Kohl’s out of harm’s way.

For more strategic insights and compelling content, visit TheRobinReport.com where you can read, watch, and listen to content from Robin Lewis and other industry experts.

Be sure to follow us on LinkedIn and Twitter for the latest from Robin Lewis and The Robin Report.

For more strategic insights and compelling content, visit TheRobinReport.com, where you can read, watch, and listen to content from Robin Lewis and other retail industry experts, and be sure to follow us on LinkedIn and Twitter.

In this episode we discuss:

*The Peloton Dilemma
*The Vaccine Pill
*Facebook Becomes Meta

 

*The Kohl’s - Amazon Partnership 
*The Growth of B2B Platforms
*The Thursday Dating App 

*Surprising -- and Fun -- Inventions of 2020
*What New Corporate Innovation Strategies Might these Award Winning Inventions Suggest?
*Seven Invention Themes 

*Super Apps
*Platform to Platform Integrations
*Specter of Big Tech Regulations

*Nike Follows Netflix into Gaming
*The Darwin’s Theory Of Talent to Explain the Talent Crunch
*GE’s Split is a Historic Decision, Who’s Next?

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The best way to understand another company’s customer journey is to go through it yourself.

I recently had to return a package I received from Amazon. But it turns out sometimes even the most seemingly mundane tasks can become a memorable experience. At least for business geeks such as myself.

Apparently, you can return stuff from Amazon without paying for shipping, but only if you send it through Kohl’s. And just by taking that little extra step, I witnessed an incredibly powerful business deal. First-hand, from the perspective of the consumer.

Even as I was going through the process, I immediately recognized the benefits for everyone - customers included.

Whenever I encounter this kind of strategic thinking, it truly makes me smile. After all, it’s one of the main reasons I love business so much. And biz dev deals such as this one helped me get to where I am today.

So for this week’s episode, I will reverse engineer this Kohl’s-Amazon partnership and share a simple 4-step framework for creating fantastic biz dev deals.

I hope you enjoy it!

Key Takeaways:

- What I went through trying to return a package to Amazon (1:02)

- How Kohl’s managed to upsell me (3:54)

- Reverse engineering the Kohl’s-Amazon deal (6:23)

- What makes this an excellent deal for Kohl’s? (8:05)

- How to track customer behavior offline (10:14)

- The 4 steps to an incredible biz dev deal (13:13)

Additional Resources:

- Eric Beer's One Affiliate Offer Challenge: http://bit.ly/2MZprkP

- Sign up for the SurveyDetective VIP Waitlist (Coming 2021): https://surveydetective.io

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Connect with Eric!

- Join Eric’s Text Community: 917-636-1998

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- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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Ok, we get it, we're almost twenty-five and we still don't know how to do our taxes or get our oil changed, so what? Adulting is actually super messed up when you really think about it, and we prefer to believe that the fact that we don't know how to balance a checkbook or schedule our own appointments is really just a testament to our youth. We're working on it ok? We have big girl jobs, we've been flossing more, and honestly? We're just doing our fucking best. What more do you want from us!!!

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The Australian share market is eyeing a lift of 0.4% at the open according to the futures, despite a mixed session overnight. Aussie's investors attention today will be on local inflation data due out, Coles (ASX:COL) first quarter sales results and what the Fed announces.

US stocks saw selling overnight ahead of the US Federal Reserve’s announcement with the Nasdaq down 1.4%, the S&P500 ending 0.5% lower and the Dow Jones falling slightly by 0.1%. 

Today, investors will be watching Coles (ASX:COL), Brickworks (ASX:BKW) and Select Harvest (ASX:SHV).

This evening all eyes will be on the U.S Federal Reserve decision.

John and Cody spend their Friday night practicing social-distancing the same way they always do: quarantining themselves in a small room with microphones - but John is far more concerned with treating a different type of virus that's plaguing NYC: injustice.

Julie and Dipa talk about their Black Friday experience and their Christmas traditions.

Songs referenced:
Taylor Swift Christmas Tree Farm
Katy Perry Cozy Little Christmas

Books referenced:
Becoming by Michelle Obama

Shows referenced:
The Good Place