landr

To creatively touch your community, start by connecting with others personally - use touching memories, art, music, and other forms of expression to bring people together and foster a sense of shared purpose and connection.

This week’s guest has a proven track record of successfully launching and managing product marketing functions from scratch, which is a challenge many business leaders are currently struggling with. 

In this episode, Ashley Wood, VP of Marketing at LANDR, provides a helpful how-to guide for launching a product marketing function in your B2B tech start-up. 

We cover;

• If you don't have a product marketing function, why should you start building one now
• What needs to happen before you start a product marketing function
• What kind of product marketer Ashley suggests hiring as your first product marketer
• What areas a CEO should discuss with a product marketer to get them excited about a job like this
• How to prioritise things as a 'first in' product marketer
• The key 2 or 3 things to get done first to set yourself up for success
• When it's time to start hiring more people into the function
• Common pitfalls to avoid 

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Daniel has worked on dozens of film and tv soundtracks for Marvel, Disney, Pixar, Netflix and ABC, as well as projects for artists such as Seal, Nine Inch

Nails, David Guetta, YBN, Gwen Stefani, Bhad Bhabie, David Foster, Burna Boy and Adrian Belew. He has been a part of numerous international tours as systems designer and programmer. Daniel is Head of Strategy and Partnerships at Montreal-based LANDR Audio (AI music tools), a longtime professor of Recording Industry at Middle Tennessee State University, and co-founder of NOIISE, an Amsterdam-based mobile app company. Daniel joins us from his personal studio located in Los Angeles, CA.

You can find out more about Daniel on his website http://rowland-studios.com AND everywhere on social media.

You can also get more information about LANDR by visiting https://www.landr.com

Click the player below to listen to this episode, or stream anywhere you listen to podcasts!