matt dodgson

This week’s guest has a proven track record of successfully launching and managing product marketing functions from scratch, which is a challenge many business leaders are currently struggling with. 

In this episode, Ashley Wood, VP of Marketing at LANDR, provides a helpful how-to guide for launching a product marketing function in your B2B tech start-up. 

We cover;

• If you don't have a product marketing function, why should you start building one now
• What needs to happen before you start a product marketing function
• What kind of product marketer Ashley suggests hiring as your first product marketer
• What areas a CEO should discuss with a product marketer to get them excited about a job like this
• How to prioritise things as a 'first in' product marketer
• The key 2 or 3 things to get done first to set yourself up for success
• When it's time to start hiring more people into the function
• Common pitfalls to avoid 

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

In the current B2B tech sector, your customer journeys are often long, complex, and happening across a variety of different channels and touch-points.

As a result, marketing attribution has become increasingly challenging, but also increasingly important in helping us understand where our marketing strategies are succeeding or failing.

In this episode, Steffen Hedebrandt, Co-Founder and CMO of Dreamdata, discusses with Matt Dodgson how to use attribution to improve your marketing performance in the B2B tech sector. 

They cover;

• Why attribution is so important for B2B marketers today
• What's wrong with how some B2B companies tackle attribution
• The drawbacks for B2B companies of relying on Google Analytics for attribution 
• The key aspects you need to get right to improve attribution
• Steffen's views on how tracking might be affected now cookies are being restricted
• How to approach dark social when trying to report on metrics 
• The demand generation tactics that are working well for Dreamdata right now
• What skills and experience Steffen looks for when hiring into his team

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

A growth manager who focuses on making your product more successful is a role that’s becoming increasingly important for B2B tech companies, especially as business models continue shifting to prioritise self-service for customers.

But ‘growth’ in this context should not be confused with growth marketing, nor can the two roles be combined or shoe-horned together, despite what many people assume.

In this episode, Andrew Capland, Founder of Delivering Value and former growth lead at Postscript, Wistia and HubSpot, explains exactly what it means to be responsible for product-focused growth today and also talks us through the steps you need to take to build a successful growth team in your company. 

We cover;

• what the difference is between growth and growth marketing
• why growth teams exist right now
• the foundations you need in place before hiring someone into a growth role
• the skills and experience you should look for when hiring someone into a growth role
• other jobs people could transition from into growth roles
• how to be successful as a company’s first growth hire 
• how to scale a growth team
• the playbooks the best growth teams are implementing right now
• where to go to find out more about growth

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

When hiring B2B marketers, some businesses tend to put too much emphasis on finding people with experience specific to the position in question. This week’s guest is here to demonstrate why you should always give marketers the chance to transfer their skills and knowledge into new roles or industries.

In this episode, Laura Hauser tells Matt Dodgson about how she’s built a successful marketing career by mastering several specialist disciplines at different stages of her development.

They cover;

• How moving from a marketing agency to a client side role for B2B Tech Startup as their first marketer helped shape her career
• Whether or not specialising or being a generalist B2B marketer is better for your long term career
• What it was like working for a true Scaleup, Atlassian 
• Laura's insights from growing her team at Adaptavist from herself to 45 people over four years
• How Griffin, a Fintech Startup, attracted Laura to work for them 
• How important it is for companies to hire B2B marketers with experience of their domain
• What it's like to go back to working for a Startup to set up their marketing

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

B2B marketers will be all too familiar with the concept of a playbook, often positioned as a silver bullet solution for achieving growth and driving greater results.

But, in order to be effective, this week’s guest believes you have to create your own playbook specific to your business, your product, and your target audience.

In this podcast, Nick Roberts talks to Matt Dodgson about how B2B marketers can - and should - develop their own unique playbooks to achieve success.

They cover;

• Why marketers are obsessed with playbooks
• The downsides of following someone else's playbook
• What metrics to find out before creating your own playbook
• How to decide on what channels to use 
• How to balance repeatability with experimentation
• The marketing tech stack Nick suggests to help you build and measure a playbook  

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

To be successful with your content marketing strategy these days, it’s essential that you create high quality content that your buyers really care about. 

Why? Well, that’s exactly what this week’s guest has joined us to discuss. 

In this episode, Mark Colgan talks about the tactics and techniques he uses to create content that buyers actually care about. 

He covers;

• Why it's so important to create content today that buyers care about
• Where to get started with this
• How to maximise the value you get from what you produce
• How to increase output given you might be constrained by time or budget
• An example of how Mark has used this technique to provide value and generate demand 
• How to measure the success of a play like this

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

With such fierce competition in virtually every category today, being a B2B tech marketer is more challenging now than ever before. With that in mind, it can often be useful to look at the companies leading the way for examples of how to succeed.

In this episode, Edward Ford shares some of the key lessons he’s learned along the way to scaling Supermetrics’s annual recurring revenue from $10 million to nearly $50 million in just three years.

Edward covers;

• How the role of a B2B tech marketing leader is evolving
• What the challenges are of being a B2B marketing leader today
• How he helped grow Supermetrics from $10m to $50m ARR and what he's learned from it
• How he's found the transition from a contributor role to a leadership role in marketing
• The demand generation metrics Supermetrics tracks
• How content has been pivotal to Supermetrics growth 
• What you can do right now to position yourself for marketing leadership jobs further down the line

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.