market recruitment

Whether we’re in a recession right now or not is a debate for people who are far more informed than me.

However, what can’t be denied is there’s been a shift in a lot of technology companies recently from a ‘grow at all costs’ mentality to one that’s focussed on ‘efficient growth’. 

Inevitably that shift brings about change, which could mean redundancies or reduced budgets. 

But with every headwind there comes a tailwind and for every challenge there’s an opportunity. 

So how should B2B marketers approach marketing in a recession?

I was delighted when David Fallarme took up my offer to tackle this question head on.  And as someone who worked at HubSpot during the last downturn, he’s got some great advice for us. 

We cover;

• Tips to reduce the marketing budget without impacting marketing's effectiveness 
• Ideas to improve efficiency 
• How you can adapt to the changing pain points of your ICP (Hubspot example)
• David's 'triple A framework' for metrics 
• How to handle redundancies 
• Where the opportunities are in times like this

And so much more.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Developer marketing can be quite challenging for a lot of B2B marketers. Not only do developers dislike being ‘marketed to’, but they can often be a tough audience to reach.

So how can you make a success of it?

Today I’m joined by Christie Fidura, a developer marketing expert and someone who’s been doing developer marketing for over a decade. 

We talk all about developer marketing: 

• why it’s regarded as hard to do
• how you can find out more about what your developer audience wants
• examples of what resonates with that audience.

If you’re in developer marketing or want to become better at it, this isn’t an episode you want to miss.

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

In the current B2B tech sector, your customer journeys are often long, complex, and happening across a variety of different channels and touch-points.

As a result, marketing attribution has become increasingly challenging, but also increasingly important in helping us understand where our marketing strategies are succeeding or failing.

In this episode, Steffen Hedebrandt, Co-Founder and CMO of Dreamdata, discusses with Matt Dodgson how to use attribution to improve your marketing performance in the B2B tech sector. 

They cover;

• Why attribution is so important for B2B marketers today
• What's wrong with how some B2B companies tackle attribution
• The drawbacks for B2B companies of relying on Google Analytics for attribution 
• The key aspects you need to get right to improve attribution
• Steffen's views on how tracking might be affected now cookies are being restricted
• How to approach dark social when trying to report on metrics 
• The demand generation tactics that are working well for Dreamdata right now
• What skills and experience Steffen looks for when hiring into his team

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

From early-stage start-ups to large enterprises, B2B tech companies are currently investing heavily in product marketing, whether that’s hiring their first person or building a whole team.

But many of those businesses – and the candidates they’re hiring – are still unsure how to get product marketing right, especially in such a fast-moving, competitive tech landscape.

In this podcast, Ashruti Singh, Director of Product Marketing at SAP, shares some valuable advice and guidance to help you succeed with product marketing today.

They cover;

• Why product marketing is exploding right now
• How the responsibilities of product marketers is evolving
• What product marketing can bring to a company that doesn't already have it
• What's important to product marketing job seekers
• What the 'red flags' are for product marketing job seekers
• What jobs people could transition into product marketing more easily from
• Interview tips for product marketers
• How product marketers should position their contribution in interviews

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

A growth manager who focuses on making your product more successful is a role that’s becoming increasingly important for B2B tech companies, especially as business models continue shifting to prioritise self-service for customers.

But ‘growth’ in this context should not be confused with growth marketing, nor can the two roles be combined or shoe-horned together, despite what many people assume.

In this episode, Andrew Capland, Founder of Delivering Value and former growth lead at Postscript, Wistia and HubSpot, explains exactly what it means to be responsible for product-focused growth today and also talks us through the steps you need to take to build a successful growth team in your company. 

We cover;

• what the difference is between growth and growth marketing
• why growth teams exist right now
• the foundations you need in place before hiring someone into a growth role
• the skills and experience you should look for when hiring someone into a growth role
• other jobs people could transition from into growth roles
• how to be successful as a company’s first growth hire 
• how to scale a growth team
• the playbooks the best growth teams are implementing right now
• where to go to find out more about growth

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Despite the huge growth in popularity of B2B content marketing in recent years, far too many businesses are still making the critical mistake of focusing on themselves first, rather than focusing on what really matters – the customer. 

In this episode, Skyler Reeves, CEO of Ardent Growth, talks to Matt Dodgson about the importance of placing your target audience, or ideal customer, at the core of your content marketing strategy to ensure it’s successful. 

They cover;

• why content marketing is so important for B2B companies right now
• the common reasons B2B companies don't succeed in content marketing
• how a business model influences a content strategy 
• how to decide which content to produce first when you focus on a search driven content strategy
• how to optimise and maximise each piece of content produced 
• are content marketing frameworks like 'hub and spoke; still relevant today
• what content marketing metrics Skyler tracks for his clients 
• what content marketing tools his agency uses 
• what skills and attributes makes someone good at content marketing

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

Account-based marketing is a strategic approach to marketing that targets individual customer ‘accounts’ with campaigns specifically aimed at them.

And this is becoming increasingly popular in today’s business landscape, especially in the B2B Tech space where marketers are under more pressure than ever to deliver results.

In this podcast, Leanne Chescoe, Senior Field Marketing Manager EMEA at Demandbase, provides detailed guidance for implementing an ABM strategy of your own to help drive pipeline and significant growth for your business.
 
We cover;

• What you should do first if you're looking to increase your pipeline
• Account Based Experience. What it is and how you can implement it
• How to align sales & marketing with 'Shark Week'
• The metrics Demandbase's demand gen marketing team track 
• Challenges with implementing an ABM strategy
• The MarTech stack Leanne recommends
• More about the Women in B2B Network and recommendations for better gender equality and inclusion
• Advice for ambitious young women to find companies that can help them achieve their career goals

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

With such fierce competition in virtually every category today, being a B2B tech marketer is more challenging now than ever before. With that in mind, it can often be useful to look at the companies leading the way for examples of how to succeed.

In this episode, Edward Ford shares some of the key lessons he’s learned along the way to scaling Supermetrics’s annual recurring revenue from $10 million to nearly $50 million in just three years.

Edward covers;

• How the role of a B2B tech marketing leader is evolving
• What the challenges are of being a B2B marketing leader today
• How he helped grow Supermetrics from $10m to $50m ARR and what he's learned from it
• How he's found the transition from a contributor role to a leadership role in marketing
• The demand generation metrics Supermetrics tracks
• How content has been pivotal to Supermetrics growth 
• What you can do right now to position yourself for marketing leadership jobs further down the line

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.

B2B content writing has experienced a boom period over the past two years, as the global shift to remote working has changed the way buyers interact with marketing and sales.

In this episode, David McGuire, Co-Owner & Creative Director of Radix Communications talks to Matt Dodgson about how B2B companies can work strategically with their writers to maximise the value gained from content marketing.

They cover;

- Why it's so hard to hire quality B2B Tech writers right now
- What you should include in a brief to engage a copywriter or copywriting agency
- What should the hiring process should look like for B2B Tech copywriters
- How important soft skills are when hiring B2B Tech copywriters
- Tips to get the best work from your copywriter
- How best to review and quality check a copywriters work - steal David's 15 point quality checklist here.
- Where you can go to learn more about becoming a better writer

And so much more...

Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.

If you'd like to be a future guest on the Market Mentors podcast you can apply here.