68. Series 2 | Ep 31 How to Master Attribution and Improve Your Marketing Performance in the B2B Tech Sector, with Steffen Hedebrandt, Co-Founder and CMO at Dreamdata
In the current B2B tech sector, your customer journeys are often long, complex, and happening across a variety of different channels and touch-points.
As a result, marketing attribution has become increasingly challenging, but also increasingly important in helping us understand where our marketing strategies are succeeding or failing.
In this episode, Steffen Hedebrandt, Co-Founder and CMO of Dreamdata, discusses with Matt Dodgson how to use attribution to improve your marketing performance in the B2B tech sector.
They cover;
- Why attribution is so important for B2B marketers today
- What's wrong with how some B2B companies tackle attribution
- The drawbacks for B2B companies of relying on Google Analytics for attribution
- The key aspects you need to get right to improve attribution
- Steffen's views on how tracking might be affected now cookies are being restricted
- How to approach dark social when trying to report on metrics
- The demand generation tactics that are working well for Dreamdata right now
- What skills and experience Steffen looks for when hiring into his team
And so much more...
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with top class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast you can apply here.
