Meet Jefa: Victoria Magana Ledesma - Misma Lani Farms
What does it take to cultivate a love for coffee into a vibrant and thriving business? This episode of Cafecito con Jefas takes you through an immersive journey with our guest, Victoria Magana Ledesma, owner of Misma Lani Farms in Hawaii. We learn about her journey from being a child of Mexican immigrants to becoming a steward of her family's heritage and tradition, culminating in the development of the Misma Lani Farm, a haven for coffee lovers and a tribute to immigrants.
Our riveting conversation with Victoria takes us through the intricate world of coffee farming, navigating the complexities of growing, harvesting, and milling the world-renowned Kona coffee. We delve into the cultural significance of coffee, discussing its role as a shared language amongst diverse cultures, and a bond that fosters unity and conversation. We then switch gears to explore the community-driven atmosphere during harvest season and underscore the importance of fair wages for workers, throwing light on the bittersweet journey of producing each cup of coffee.
In the latter half of our conversation, Victoria opens up about the profound power of seeking help and the redemptive force of shared stories. Through her entrepreneurial journey, we learn about the challenges of hyper-independence, the joy of finding a supportive community, and the importance of mutual support in the world of entrepreneurship. Wrapping up our enlightening conversation, we discuss the impact of COVID-19 on the coffee industry and Victoria shares her personal favorites and recommendations for all coffee lovers. Tune in for a heartwarming episode that is a testament to the human spirit, a celebration of the immigrant journey, and an exploration of the world of coffee like you've never heard before.
Learn more about Victoria's work:
www.mismalani.com
www.instagram.com/mismalanifarms