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    lauren hom

    Explore " lauren hom" with insightful episodes like "Extra Paint: Lauren Hom on Thriving as a Creative", "Lauren Hom on Why Freelancing Isn’t the Only Path for Creative Success", "Lauren Hom Will Teach You Everything She Knows", "WTF Aaron Carter" and "Show Up & Be Your Truest, Weirdest Self—the Weirder the Better" from podcasts like ""Extra Paint - The @Muralists Podcast", "Side Hustler's Perspective with Coach Scotty Russell", "Overshare: Honest Conversations with Creatives", "Overtime" and "Side Hustler's Perspective with Coach Scotty Russell"" and more!

    Episodes (6)

    Extra Paint: Lauren Hom on Thriving as a Creative

    Extra Paint: Lauren Hom on Thriving as a Creative
    1. It always seems that art and marketing are on opposite ends of a spectrum but it is possible to blend them. Make your work about things that you’ve experienced, that are relatable to other people and that make you laugh.
    2. If you have a great idea that you can’t wait to get started with, ask yourself how you can create a series from this one idea? How can an idea that would result in one post, become twenty posts. Create larger series that help you to batch content and keep sharing with your audience.
    3. Check in with yourself before accepting a client's offer. Lauren has a set of 10 questions that she asks herself before starting a project to make sure it fits in with her goals and values.  You will attract the kind of work that you share, make sure you are putting out work you feel good about.
    4. Do you need to delegate more? Consider how hiring someone on a freelance basis could help you. The stepping stones to hiring can be small. Brainstorm your pain points to figure out how hiring someone can work best for you.
    5. Everyone has a skill they can teach. Teach what you wish you had known 2-3 years ago. There will always be someone who is more of a beginner than you are and who wants to know what you wish you had known when you started out.
    6. Just because you are a lettering artist doesn’t mean you have to incorporate lettering into everything that you do. Consider if lettering brings you closer to achieving your goals.

    Lauren Hom on Why Freelancing Isn’t the Only Path for Creative Success

    Lauren Hom on Why Freelancing Isn’t the Only Path for Creative Success

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    Lauren Hom on Why Freelancing Isn’t the Only Path for Creative Success

    Feeling overwhelmed that freelance is the only path to creative success?

    It’s easy to feel that way based on the many stories from those crushing it in the creative industry.

    But what if...there were other paths you could take or create on your own terms?

    Luckily, we will talk about all these different paths and more because Lauren Hom joins us for round two on the podcast.

    Get ready to take a shit ton of notes as we chat about:

    • Why freelancing isn’t your only option
    • Balancing creating and marketing yourself
    • Building confidence by taking action
    • Laying your foundation with passion projects
    • Marketing for creatives, and more.

    If you’re ready to grow your creative pursuits by mixing marketing with your passions, then today’s episode is for you.

    CONNECT WITH LAUREN

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    Credits

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    Lauren Hom Will Teach You Everything She Knows

    Lauren Hom Will Teach You Everything She Knows

    Lauren Hom is a designer and letterer based in Detroit, schooled in New York, and raised in Los Angeles. Known for her bright color palettes, playful letterforms, and quirky copywriting, Lauren has worked with clients like Starbucks, Google, AT&T, YouTube and TIME Magazine. Her work has been recognized by Communication Arts, the Type Directors Club, and the Webby Awards.

    Lauren saw herself solely as an illustrator and letterer, but added “teacher” to her list of titles after connecting with a career coach in Vietnam. And who wouldn’t want to have her as a teacher? Lauren wants to put things out there that she wishes she had known when she was getting started. She's a hustler, she’s transparent, she’s humble, and her illustration and lettering business is on track to make half a million dollars this year. Host Justin Gignac was gobsmacked when she admitted this on her IG Stories. For those of you not in illustration and lettering…that’s a lot.

    In this episode, you will learn the importance of destigmatizing money in the creative industry, and how necessary it is to be around people who help you dream bigger and encourage you to think about yourself in a different way.

    Follow @OvershareTalks on Instagram.

     

    SHOW NOTES:
    Lauren Hom ( WNW / website / Instagram )
    Daily Dishonesty ( website / book )
    Lauren's "Passion to Paid" class
    Lauren's new class "Mural Painting for Designers"
    The Striving Artist podcast with Lauren and Stefan Kunz
    #HOMwork Lauren's weekly IG lettering challenge
    Lauren's pervy lettering and food orgy "Peen Cuisine"
    "Passport Photos" project by Max Siedentopf
    Andy J. Pizza’s skillshare "Make Creativity Your Career"
    Ice Cream University

    WTF Aaron Carter

    WTF Aaron Carter

    You're listening to Overtime! Meg banters with hand lettering artist extraordinaire Lauren Hom about jerks who steal work, misty movie posters, and the joy of passion projects. Plus, a special sit-down with Ryan Scott Tandy, Director of Product Design at Instacart.

    • [00:09] Introducing the Episode with Meg Lewis
    • [01:47] Forbes: Aaron Carter Steals Design from Jonas Jödicke
    • [07:10] Lee Steffen via Twitter: The 10 Types of Movie Posters
    • [10:37] The Advantages of Online Passion Projects with Lauren Hom
    • [21:47] Finding the Right Work Environment with Instacart’s Ryan Scott Tandy

     

    Links mentioned in today’s episode:

     

    Thanks to the sponsors of this episode:

     

    Leave some feedback:

    • What do you think about our new format? Please let us know in the comments below!
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    Show Up & Be Your Truest, Weirdest Self—the Weirder the Better

    Show Up & Be Your Truest, Weirdest Self—the Weirder the Better

    Your Permission Slip to Be Weird
    I grew up under the impression that being weird was a bad thing. Being weird got you picked on and bullied. Being normal is what helped you fit in.

    I was definitely a weirdo growing up. Getting severely bullied made it hard for me to express myself as I got older.

    Popularity and acceptance are what I craved, so I did everything in my power to "blend in" with the cool crowd.

    It's funny how the theme has changed now that we're creative adults.

    We're told not to lose that child-like imagination.

    We're told being weird is a good thing and that showcasing your uniqueness is how you'll stand out.

    Back in episode 81, I gave you 3 Super Convincing Reasons to Show Your Weird and Wave Your Freak Flag.

    That episode was more of a permission slip for me to dig deep on the weird shit I loved as a kid and the weird shit I love as an immature adult.

    After attending Crop Conference last month, some of the biggest juggernauts in the creative realm all touched on this theme of embracing your weird—it just so happens they are all past guests on the podcast as well.

    I felt inspired to combine their episodes with my thoughts and go deeper on this weird subject of showing your weird.

    Today's episode is now a permission slip for you to connect the dots of your weirdness as a kid with your weirdness as an adult. Of course, I'm dishing out a fun drawing challenge with this to give you something to act on. More details on this at the end.

    Let's start with going over the juggernaut speaker quotes from Crop and use those as our foundation.

    Crop Conference Fuel

    James Victore
    During James's keynote, he talked a bit about his book Feck Perfuction. In his book and one of the messages he constantly drives home to creatives is the quote of, "The things that made you weird as a kid make you great today."

    This quote formed the theme for today's assignment and got me thinking about all the weird things I loved as the kid and how those weird things influence me today.

    You can listen to James back on episode 117 of the podcast.

    Jon Contino
    Jon Contino's talk was literally titled Born Weird.

    He embraces the shit that's made him weird in his past and influenced his style and the person he's become today. A quote that resonates with me the most was when he said, "Creatives get to be weird forever."

    He said that shit with so much conviction that it let me know I'm going in the right direction.

    You can listen to Jon back on episode 123 of the podcast.

    Lauren Hom
    Last, but definitely not least, Lauren Hom rocked the stage and dropped some gems about how her passion projects spoke to her inner weirdo.

    I'm meshing two quotes into one here when she said, "Embrace your inner weird. The things you love outside of design are the things you should explore in your work."

    It got me thinking: how can I incorporate the weird things I loved in the past and in the present and show more of it in my work? Again, more fuel to this drawing challenge I'm giving you shortly.

    You can listen to Lauren back on episode 75 of the podcast.

    My Past & Present Weirdness
    Since I've been back from the conference, I gave myself a little homework assignment to dig deep into the weird shit I was obsessed about when I was a kid.

    In no particular order, things I loved as a kid:

    • Pizza
    • Aliens and outer space
    • Anything paranormal and supernatural
    • Trees, clouds, and sun rays
    • Cartoons: Ninja Turtles, Power Rangers, Rugrats, Reading Rainbow
    • Bob Ross
    • Football and Basketball Cards
    • Dragons and Grim Reapers
    • Video games
    • Pokemon and Zelda on Gameboy
    • Mario on Nintendo
    • Shaq-F, Sonic, and Tecmo Superbowl on Sega
    • Final Fantasy, Tony Hawk, Madden, and Spyro on PlayStation
    • Cool S
    • Pencils, fine liners, black and white, and details over white space
    • Laffy Taffy Jokes

    The things I love as an immature adult:

    • Pizza
    • Aliens and outer space
    • Anything paranormal and supernatural
    • Trees, clouds, and sun rays
    • Coffee
    • Cats
    • Art supplies
    • Game of Thrones
    • Puns, Dad Jokes, Wordplay, and Alliteration
    • Pencils, fine liners, black and white, and details over white space
    • Fitness

    When I list out my past and present weird obsessions, I can easily start connecting the dots and see the overlap in my work.

    The Future Weird of Perspective-Collective
    As I niche down and start the next chapter of Perspective-Collective, there are a few things I'm tapping into as I grow to know more about myself.

    My goal isn't to attract and appeal to the widest audience possible like it once was.

    In this day and age of social media, people crave an authentic connection to those who aren't afraid to be their true selves in their work—both online and offline.

    I realize it's more important than ever to wave my freak flag with pride. Doing so helps me attract the right type of freaks to my tribe who vibe to my own flavor of weird. The rest can unfollow, and hopefully, they'll find their own community of like-minded weirdos.

    Waving my freak flag moving forward involves understanding, embracing, and showing those weird things that make me unique from my past and present to shape my future.

    That's where this challenge comes to play if you're vibin' to today's message.

    The Challenge: Show Your Weird #PCFlashSheet
    I want you to create a flash sheet (a collective collage of drawings) of the things that made you weird as a kid and now as an adult.

    Use my episode artwork today as an example or search Flash Sheet on Instagram or Pinterest to get a better idea of what I'm talking about.

    Tag me on Instagram on both my @prspctv_cllctv and @perspectivepodcast accounts and use #PCFlashSheet to make sure I see it.

    That's it! Use color, go black and white, make a photo collage, whatever you want.

    I'm hoping today's message and this challenge gets you one step closer to showing up and being your truest, weirdest self—the weirder the better.

    Enjoy This Episode?
    If you enjoyed and found this episode value, I need your help spreading it! Please, share a screenshot or video of the episode you're listening to and tag me on Instagram at @prspctv_cllctv and @perspectivepodcast—and let’s connect.

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    Top 10 Tips from Industry Juggernauts to Elevate Your Creative Hustle

    Top 10 Tips from Industry Juggernauts to Elevate Your Creative Hustle

    The Big 100

    EPISODE 100 BABY! You're in for a treat. I've listened to hours of previous guest episodes and strategically plucked out some of the best golden nuggets.

    These people's words made a significant impact on my daily mindset and approach and I feel it will hit home with you too.

    The following, in no particular order, are the Top 10 Tips from Industry Juggernauts to Elevate Your Creative Hustle.

    You're getting knowledge bombs dropped on you from the likes of: Erik Marinovich, Lauren Hom, Durham Brand & Co., Hoodzpah, Industry Print Shop, BenRealvsWorld, Pandr Design Co., Mama's Sauce, Propaganda and Alicja Colon.

    So sit back, open your mind, and let this heavy dose of knowledge vibrate through your body and soul...oh, ya, it's like that today.

    Let me know what you think. Take a screenshot of the podcast episode you’re listening to and tag me on Instagram @perspectivepodcast and @prspctv_cllctv or Twitter—and let’s connect.

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