lead nurture

Episode 167: How You’re Sabotaging Your Business

On this episode, Chris Cooper joins us to talk about all the ways that you are sabotaging your business. Everyone who has started a CrossFit Gym or is an entrepreneur has made a lot of mistakes. The key is to learn from these mistakes and make sure they don’t happen again! Today we discuss a list of the top mistakes made by CrossFit gym owners and first-time entrepreneurs. 

The Top Entrepreneur Mistakes: 

1. Displaying Prices without Context
2. Forecasting your budgets onto your Clients
3. Attacking other businesses instead of building their own
4. Attempting to do too many things at once
5. Not focusing on communication enough
6. Sending the wrong messages to your clients

Be on the lookout for my new book coming out in just a few weeks: Founder Farmer, Tinker Thief!

Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!

Links:

https://twobrainbusiness.com/

Timeline:

2:18 – Introduction to Sabotaging Your Business

3:01 – Raising your leadership standards to the right level

5:02 – Why you shouldn’t display your prices

7:39 – Forecasting your budgets onto your clients

10:10 – Attacking other businesses instead of building your own

13:22 – Attempting to do too many things at once

16:33 – You need to have more conversations

19:03 – The hierarchy of communication

19:44 – Sending the wrong messages to your clients

24:50 – Should you list your services on your website?

30:11 – The importance of learning from your own mistakes

 Two Brain Marketing Episode 7: Coty Bradburn

Thinking of buying or selling your gym? Click here to get our FREE GUIDE:

https://twobrainbusiness.com/free-tools/

Today we are joined by Coty Bradburn of CrossFit Mountain Island in Charlotte, NC.

Coty bought an existing CrossFit gym late last year, and immediately grew its membership from 6 to 50 using Affinity Marketing. Then he started our Digital Marketing program (now built into the Incubator) and has nearly doubled his membership again in a few months.

Here's his intake process, his lead nurture process, his ad spend metrics and Front End Revenue return (it's 6x!) 

Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!

Contact:

https://www.crossfitmountainisland.com/

https://www.instagram.com/cotybradburn/

https://www.facebook.com/coty.bradburn

Timeline:

2:38 – Introduction to Coty Bradburn

5:33 – Going from 6 Member to 50 in two Months. 

8:09 – Advice for people thinking about buying a gym

11:45 – Initial outreach and gaining customers for a new business

13:00 – What made Coty decide to join the Two Brain Family?

16:06 – In Coty’s words, what does he sell at his gym?

18:33 – The sales process at CrossFit Mountain Island

21:02 – How did CrossFit Mountain Island’s metrics change after the Two Brain Incubator

23:52 – The keys to growing a successful CrossFit gym.

 Two Brain Marketing Episode 6: Oskar Johed

Today we are joined by Oskar Johed of CrossFit Medis. While growing up in Sweden, Oskar was very involved in sports and soon after graduating from college, entered the corporate world. It wasn’t until tearing his ACL that he came in contact with CrossFit and was instantly hooked! While recovering from his injury, the CrossFit Journal was all he had access to for killing time and keeping him going. It was soon after that he decided to quit his job as a banker and open his own CrossFit Gym. Today Oksar splits his time between his gym and traveling the work as a member of the CrossFit HQ Seminar Staff. 

Today we dive into a range of topics including how Oskar spent around $15,000 last year which generated over $200,000 dollars in front end sales!  

Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!

Contact Oskar:

http://www.crossfitmedis.se/

https://www.facebook.com/people/Oskar-Johed/100005979647357

https://www.linkedin.com/in/oskar-johed-5768892/?originalSubdomain=se

oskar@twobrainbusiness.com

Timeline:

1:32 – Introduction to Oskar Johed 

4:21 – Changes in Oskar’s Gym before and after Two Brain Mentorship

8:44 – What originally prompted Oskar to sign up for mentorship

12:13 – The immediate changes as a result of the Two Brain Mentorship Program

14:22 – Holding a commitment with your Client and Staff

18:22 – How to retain Quality Control with your coaches

20:21 – Spending $15,000 on ads in one year!

23:49 – How to ensure successful conversion of leads

27:52 – The Key to Success for Oskar’s Gym

Episode 164– Chris Cooper’s New Book: Founder, Farmer, Tinker, Thief

On this episode, we sit down with Chris Cooper, to talk about his new book: Founder, Farmer, Tinker, Thief. This will be Chris’s fourth book behind Two Brain Business, Two Brain Business 2.0, and Help First and it dives into the heart of entrepreneurship by discussing its four distinct phases. As a business grows, the entrepreneur must also grow and the passion that spurs a founder to quit his job and risk it all will eventually fade and other mechanisms will need to be in place to carry the business forward. Today we talk about this new book and how it came about, how to determine which phase of business and entrepreneurship you are in, and also how to take your business to the next level!

Don’t Forget about the 2019 Two Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!

The Four Phases of Entrepreneurship:

Founder: The entrepreneur has bought themselves a job. They work 60 – 70 hours per week delivering their service. Eventually, they will want to either make more money or just take the weekend off. 

Farmer Phase: The entrepreneur takes steps from “self-employed” to “business owner”. They build systems and processes, target ideal clients, start marketing to larger audiences, and make careers for others. 

Tinker Phase: The entrepreneur’s primary business largely runs itself, and his focus turns inward to reach the next level. He develops leadership skills; makes high level hires; and plans his next project. 

Thief Phase: The entrepreneur builds a legacy, plans for retirement, develop cash flow assets, takes passion to new markets, or develops new partnerships to grow their portfolio. 

Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrainbusiness.com/test/ or schedule your free mentoring call by clicking here!

Links:

https://twobrainbusiness.com/

https://www.facebook.com/founderfarmertinkerthief/

https://twitter.com/twobraincoach

Timeline:

1:35 – Introduction to Founder, Farmer, Tinker Thief

3:16 – How to determine which phase of entrepreneurship you are in?

10:05 – How many people are truly in the Thief phase of entrepreneurship?

11:06 – Robin Hood and the relation to the Thief Phase

12:56 – Is it okay to stay in the Farmer Phase?

20:12 – Growing your gym while away from your gym

22:56 – How to determine the next step for your business or gym

23:48 – Taking the Two Brain Business Entrepreneurship Test

27:02 – The Archie Brown Story, Moving to Farmer Phase

29:54 – Falling backward to previous phases

Two-Brain Radio Episode 163: Two-Brain Media With Mike Warkentin

On this episode, we are joined by Mike Warkentin. Mike is the owner of CrossFit 204 in Winnipeg, Manitoba, and the new co-owner of Two-Brain Media. Mike has been involved in sports for his entire life. After eight years in the media industry, he was able to make his hobby into a career by becoming the managing editor of the CrossFit Journal. When he left the Journal, Mike founded Two-Brain Media with Chris Cooper.

Be on the lookout for Chris' new book coming out on May 7: "Founder, Farmer, Tinker, Thief"!

Don’t forget about the 2019 Two-Brain Summit, June 8-9 in Chicago! This year we have some amazing topics and guests for both yourself and your coaches. Click here to register and sign up now!

Links:

https://twobrainmedia.com/

https://www.crossfit204.com/

https://www.youtube.com/watch?v=owZdkAL2a6c

Timeline:

4:06 – Introduction to Two-Brain Media and Mike Warkentin

7:49 – Mike’s experience working at the CrossFit Journal

11:15 – Opening a gym while still working for the CrossFit Journal

18:20 – The launch of Two-Brain Media

27:18 – The ways that Two-Brain Media will be helping gym owners in the future

32:20 – The different types of content and avenues that Two-Brain Media can offer

36:11 – Creating relatable content for your target audience

40:06 – Contacting Mike to book a consultation call

Episode 158: Strategic Advantages with Josh Martin

How do we celebrate our strategic advantages? In this episode we talk with Josh Martin, a mentor on the Two Brain Team, about the three most common strategic advantages to a CrossFit Gym: Coaching, Programming, and Community. Many gyms claim to have the best coaches, the best programming, and best community but do they in reality? Learn how you can actually market these items correctly and truly bring them out as strategic advantages. 

Josh Martin is not only a Two Brain mentor but also owns his own CrossFit gym in Lithia Florida, CrossFit for Glory. Josh has always been big into fitness growing up playing baseball, basketball, and even speed skating! At the University of Florida he got his degree in Applied Physiology and Kinesiology before stumbling upon CrossFit and opening up his own gym. Josh enjoys helping other people reach their health and fitness potential and CrossFit has provided the perfect platform to do so. 

Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrainbusiness.com/test/ or schedule your free mentoring call by clicking here!


2019 Two Brain Summit in Chicago! Register here!

Links:

https://twobrainbusiness.com/mentor-item/josh-martin/

https://crossfitforglory.com/

Contact Josh:

josh@twobrainbusiness.com

https://www.facebook.com/crossfitforglory/

https://twitter.com/crossfit4glory

https://www.instagram.com/crossfitforglory/

Timeline:

3:00 – Introduction to Strategic Advantages. 

4:46 – What are the top 3 strategic advantages for CrossFit Gyms

10:25 – Making an impact in your community by giving back as an advantage

13:17 – How to use programming as a strategic advantage

17:27 – I have the best coaches! The strategic advantage of coaching.

20:10 – The best ways to market strategic advantages to new clients

Episode 153 – UpLaunch with Matt Verlaque and Jake Johnson

If you were building the perfect software tool for gyms from SCRATCH, where would you start?

I would start with a CRM. The most important work we do is the work that helps our clients. That doesn't mean a scoreboard; that means a way to help them get started seamlessly, stay excited and engaged, and reward them for great behavior.

The second most important work we do is the work that helps our coaches. That doesn't mean easier payment processing; that means a way to see clients' goals and progress, reminders to contact them, and a way to share their authority-building content.

Finally, you need software that will help you increase sales. Payment software solved that problem in 2006, but hasn't really improved much since. And that software doesn't increase sales; it just automates the sales you've already made.

Nurturing future clients means talking to people who are paying attention...but not yet paying you money. While I wish every gym owner would write 500 words every day, or send a caring video to every person who said, "Talk to me more!" on their site...the reality is that it's not going to happen. You just don't have time.

Now, your website doesn't do any of this stuff. Does your booking/billing/scorekeeping software? I doubt it.

Really, scorekeeping is one of the least important things you do in your gym. This other stuff is mandatory. And that's what a CRM does.

Enter UpLaunch: a CRM for the gym industry. 

Jake Johnson and Matt Verlaque were actually two of my first guests on this podcast back in 2016. The idea was so solid, and their offer to "Help First" was so great that we "helped fast": we gave away some free emails for people to automate. Then they spent over two years refining the product. Now it's finally ready.

 Join us today as we discuss how this tool can be used in your gym and how to get started with an exclusive offer for the Two Brain Family. 

UpLaunch was launched by Matt and Jake who are both former firefighters are also CrossFit gym owners. The company was originally born within the walls of CrossFit Gettysburg, PA. As Matt and Jake began to grow their fitness business they soon realized that there was no software platform available that made it easy to deploy advanced marketing automation strategies and tactics without setting up third party tools. Ever tool that already existed was either expensive or extremely complicated and that was just not good enough. Originally a mix up of third party tools, today UpLaunch provides a customer software solution for box owners that is unparalleled. Listen in on today’s episode to learn more about how powerful this platform is and the extensive capabilities it offers gym owners worldwide. 

Don’t Forget! Find out what stage of entrepreneurship you are in by taking the exclusive Two Brain test here: https://twobrain.com/test/or schedule your free mentoring call by clicking here!

Links:

https://www.uplaunch.com/twobrain

http://joeycoleman.com/book/

matt@uplaunch.com

jake@uplaunch.com

Timeline:

1:30 – What is UpLaunch?

3:00 – How UpLaunch was started by two former firemen?

7:05 – The early beginnings of UpLaunch and how it became to be

13:02 – Developing today’s version of software and going back to school

18:58 – Leaving the firefighting profession an