lead nurture

This episode of Two-Brain Radio is short but powerful—just like the tactics it's about.

Tune in and learn how to make more money and improve retention with 12 simple text messages.

Links:

FOMO Alert: Three Minutes for Marketing (and Retention)
"Building $86,000 Monthly Revenue Through Retention (and Sales)" with John Heringer
How to Fix the Weak Links in Your Marketing Chain
Two-Brain Programming
Incite Tax
Gym Owners United

Timeline:

1:32 – You’re gonna want to hit “pause.”

4:13 – Why it’s more important to be clear than unique. 

5:53 – The three-minute drill to make more money. 

7:05 – Why it works.

The three most important stats when it comes to marketing are these: Set rates (how many appointments you book), show rates (how many people actually show up to those appointments) and close rates (how many of those people actually buy something in those appointments).

In October, Kyle McGough of D1 Training Columbus led Two-Brain Business clients in all three. Here's how he did it.

Links:

D1 Training Columbus
Gym Lead Machine
Forever Fierce
Gym Owners United

Timeline:

2:22 – The challenges of being a “legacy” franchise.

5:24 – Flipping the system from high volume, low value to one-on-one relationships and high-value sales.

8:51 – Merging mentorship and the franchise model. 

12:33 – Franchise plus autonomy: The best of both worlds. 

15:27 – Implementing Two-Brain practices in to the D1 model. 

17:40 – The prescriptive model meets free trial workout.

23:14 – The intro and consultative process.

24:28 – One good month follows another: A peek at November’s numbers.

27:25 – How Kyle gets so many leads — and how he gets them to show up. 

33:19 – Who has time for all that lead nurture? 

36:14 – The secret to closing. 

39:11 – Finding the sweet spot between mentorship and the franchise model. 

Chris Coopers gets emails from Two-Brain followers every day. And when they start to form a theme, he makes a resource — like this episode of Two-Brain Radio — everyone can benefit from.

In this episode, Coop answers a few hard-hitting questions about marketing:

"Which marketing strategy do you teach?"
"What do you do for marketing at your gym?"
"What's Two-Brain Business' lead-nurture sequence?"

Plus, you'll learn what you need to do before tackling any of the strategies he shares.

Links:

Beyond the Whiteboard
Gym Lead Machine
Free Resources!
Gym Owners United

Timeline:

1:29 – “Which marketing strategy do you teach?”

4:52 – Why you need to get the fundamentals right first. 

7:33 – What you need to know about advertising.

11:56 – Should you learn to advertise yourself or hire someone to do it for you?

19:44 –  “Chris: What does YOUR gym do for marketing?”

23:52 – The secret of marketing at Two-Brain Business.

How many leads do you get a month? Of those, how many book an appointment? And of those, how many actually buy?

That's number is your close rate, and in February 2021, Joanne Cogle's was 100 percent.

Here, she joins Mike Warkentin to talk about how she did it.

Links:

Should You Post Your Prices on Your Website?
Nutrition Challenges Are Dead. Kickstarts Are the Answer
Level Method
Gym Owners United
Two-Brain Coaching

Timeline:

1:50 – Getting to a 100 percent close rate.

5:03 – The power of confidence.

7:02 – The lead-nurture process.

11:30 – Transparent pricing.

13:06 – Narrowing the niche.

19:40 – What happens in the consultation.

24:49 – Presenting options and closing the sale.

28:23 – The right time to upsell additional services.

31:00 – Goal-setting sessions and the 90-day review.

35:17 – Staffing and SOPs.

39:12 – Don’t forget to be nice.

It's exciting to get lots of leads, but what really matters is how many of them show up—and how many buy.

Matt Andrus, owner of Sequoia Fitness in Oakland, California, closed 75% of his leads in September. In this episode, he shares how he does it.

Tune in to learn his approach to advertising, lead nurture and sales—and how he builds trust with potential new clients.

Links

Sequoia Fitness
Incite Tax: Profit First for Microgyms
Two-Brain Coaching
The Surge: Why Some Gyms are Thriving After COVID
Book a Free Call

Timeline:

2:02 – A look at Matt’s automations.

3:55 – Analyzing the data.

6:27 – Surfing the Surge.

8:18 – What he did to close 75% of leads in September.

11:16 – Evolving from the old school.

14:59 – Pamphlets and sandwich boards.

17:45 – Rustic but sophisticated.

21:48 – What the luxury hotel industry taught Matt about sales.

24:09 – “Not a consult, but a conversation.”

27:27 – You have to believe your product is worth the price.

32:16 – Teaching staff to sell.

36:35 – “Hire for attitude, train for aptitude.”

41:02 – Successful No-Sweat Intros.

48:22 – You have to listen.

Gym owners: What does your marketing process look like? Do you just toss out some ads and hope for the best?

Maybe you're more sophisticated and you've got automations set up to chase after leads. Guess what? That's still not enough.

Here, marketing expert Mateo Lopez breaks down the points of performance for the kind of marketing chain that ends in more sales closed.

Links:

Incite Tax: Profit First for Microgyms
Forever Fierce
Gym Lead Machine
StoryBrand: Can It Help You Acquire More Clients?
Free Tools
Book a Free Call

Timeline:

1:51 – Learning the lingo: Leads, set, show, close.

6:21 – Why gym owners need to learn about the marketing chain. 

10:17 – What gym owners do wrong when it comes to lead generation. 

14:35 – The top gym-website faux pas.

19:40 – What your website should be doing.

25:50 – How to get more people to book appointments through your website.

28:58 – Fine-tuning the lead-nurture sequence.

30:47 – How to make follow-ups personal. 

34:31 – How to increase appointment show rates.

39:23 – Is your appointment-booking software working for or against you?

46:04 – The power of personal touchpoints. 

46:59 – How to close the sale.

50:01 – Conviction: You need to put in the reps.

54:00 – Resources to help you improve your marketing chain and close more sales.

Can't afford to buy ads for your gym? Don't worry. There's a time and place for paid advertising, but the most effective marketing is free.

Here, Chris Cooper will walk you through Two-Brain's invaluable guide, The Broke Gym Owner's Guide to Marketing. You'll learn how to keep clients for longer, win back old clients and how to use affinity marketing strategies to expand your circle of influence and market to strangers—all without spending a dime.

Links:

The Broke Gym Owner's Guide to Marketing
Free Tools
Take the Test

Contact:

chris@twobrainbusiness.com

Timeline:

3:20 – Selling to your current and former clients.

7:25 – Selling to future clients.

10:12 – Strategies for affinity marketing.

19:33 – Getting over fear.

27:23 – Make conversation, not a sales pitch.

29:09 – The power of coffee.

33:25 – Marketing at your clients’ workplaces. 

36:05 – How to use lead magnets to bring in new clients.

40:00 – Make your clients famous.

44:56 – Digital engagement.

We get it: You got into the fitness business because you want to help people, not sell snake oil.

But here's the thing: You can't help people if you can't keep the lights on, and you don't have to sell snake oil to be a salesperson. In fact, good selling is all about helping.

Here's Chris Cooper on selling without selling, hiring and training salespeople and the difference between sales and marketing.

Links:

The Goal Review Session
"Help First"
The Prescriptive Model
Our free done-for-you hiring plan
Chris Cooper's series on wealth
AGuard
Forever Fierce
Join the Gym Owners United group on Facebook
Free Tools
Book a Free Call

Contact:

chris@twobrainbusiness.com

Timeline:

0:46 – Selling without selling.

7:09 – Who should handle sales at your business?

10:44 – How to hire, train and compensate sales staff.

17:05 – Why affinity marketing should come before paid advertising.

Fast—and regular—communication is key for marketing and retention. Emails, text messages and calls at important steps in the lead-nurture process keep clients from falling through the cracks.

But that takes a lot of time and energy. Plus, you have to remember to do it. So why not have the robots do it for you?

This episode of Two-Brain Radio is all about automations. You'll learn what they are, which ones you need and how to build them so you get more time back in your day without sacrificing client connection.

Links:

Gym Lead Machine
Free Tools
Book a Free Call

Contact:

mateo@twobrainbusiness.com
mike@twobrainmedia.com

Timeline:

2:09 – Automations: What they are and why you need them. 

4:01 – What effective automations do. 

6:19 – The value of communication. 

8:07 – Segmenting communications and automations. 

9:48 – How to get contact information.

13:18 – Getting the data to speak to all the right systems.

18:05 – The appointment booking sequence.

20:48 – The no-show/cancelation sequence.

22:43 – The post-appointment follow-up.

25:29 – The active-lead sequence.

30:08 – Long-term lead nurture sequences.

33:59 – Sequences for client retention.

39:40 – Communications for established clients.

41:55 – Why you need a cancelation form and automation.

44:37 – The 10-word automation to get lost clients back.

50:54 – What to do if you don’t have the time to build automations or the money for all the tech to make them play well together.

"Sorry, I can't make it to our appointment tonight; my dog is sick."

"I just got called in to work."

"I lost my job between last night and this morning ... "

Sound familiar?

If you own a gym, you've probably heard all these excuses and more for why a lead—who has willingly clicked on your ad and opted in—suddenly can't take your call or book an appointment.

Sometimes it's legit. But take a look at your lead sheet and note the frequency with which sudden emergencies, tragedies and wild, unpredictable obstacles occur, and you'll notice a pattern.

Here, Mike Warkentin of Two-Brain Media and digital-marketing expert Mateo Lopez open the valve and vent. You can take comfort in knowing it isn't just you who gets the last-minute excuses or gets ghosted all together.

You'll also learn why in the grand scheme of things, it's not that big a deal—and how to reframe rejection into an opportunity for future success.

Links:

Free Help Kit
Book a Free Call

Contact:

mateo@twobrainbusiness.com
mike@twobrainmedia.com

Timeline:

2:03 – Free gifts, Jay-Z and Will Smith.

5:53 – Ghosts are real—and they won’t return your call.

8:03 – Working past the hyperactive ad-clickers.

9:51 – Why people make excuses.

10:18 – I don’t always have kids, but when I do, they’re sick.

10:52 – Still, ghost leads aren’t money down the drain.

11:08 – Sudden divorces and the lead who wouldn’t stop crying.

13:49 – If it were really a bad time, they wouldn’t have picked up the phone.

14:56 – They can’t come in? Make the pitch on the phone.

16:20 – The midnight firing.

17:27 – Weed out out-of-staters by making sure your ad settings are accurate. 

18:56 – Treacherous weather (i.e., light winds and a sprinkling.)

20:06 – The doctor’s “note.”

20:44 – When they can’t come in, but want free stuff anyway.

21:51 – The influencer epidemic.

24:20 – Glitching calendars and flat tires.

25:01 – And then there’s spam. 

26:20 – Bait-and-switch gyms are ruining it for everyone. 

27:46 – Lost keys and perpetual errands.

30:00 – When they cancel AFTER you’ve already made the sale.

31:05 – They made an appointment, but they don’t know how it happened.

32:19 – How to weed out no-shows before they happen.

33:17 – Think like a quarterback.

33:47 – Stay professional: Today’s excuse-maker could be next year’s new member.

Two-Brain Radio: How to Turn Prospective Clients Into Paying Clients

Too many gym owners spend precious time and money acquiring leads only to leave money on the table.

Maybe they don't feel like responding to a request for info at 9 p.m. Maybe they give up after the first call goes to voicemail. Maybe they just don't like selling.

But just a little extra time and effort spent pursuing those leads—people who have opted in and asked for more info—could lead to great reward.

In the second installment of our special series, Two-Brain Media's Mike Warkentin interviews digital marketing expert Mateo Lopez—our regular host. This week, the two are all about those digits. Specifically, what to do with 'em once you've got 'em.

Links:

Free Help Kit
UpLaunch

Contact:

mateo@twobrainbusiness.com
mike@twobrainmedia.com

Timeline:

2:40 – Mike tries to swipe Mateo’s digits.

4:33 – The point of digital marketing: to get contact info.

6:27 – What should you do after someone opts in to an ad? 

7:26 – The need for speed.

9:19 – Uncomfortable selling? Remember, they’re asking for it.

11:29 – Being a real person in the age of marketing bots.

15:00 – Not everyone will want to talk to you—but you don’t need everyone.

17:16 – It’s like baseball: Fail seven out of 10 times and you’re an all-star.

19:12 – What’s a good conversion rate? 

20:41 – Putting it into perspective: LEG.

22:38 – Netflix and the loss leader perspective.

24:07 – Speed and persistence.

25:15 – When should you give up on a lead?

27:24 – How often should you reach out to a lead?

28:57 – Whether it’s you or someone else, dedicate a role to immediate response.

Two-Brain Radio: From Backyard Boot Camp to Profitable Multi-Gym Business

James Mawson, owner of Tribe Mvmnt in Wangaratta, Victoria, Australia, began in 2010 by training one person in his backyard, his only piece of equipment a large rock. But he got results, and one client turned into five—which soon turned into more than 50. Six months after opening a brick-and-mortar gym, he had nearly 100 clients.

But growth eventually stagnated, and James knew he needed to make a change. So he joined Two-Brain Business. Though he was skeptical at first, the investment paid off. After implementing the practices he learned in the Incubator and taking the time to curate high-quality digital ads, James recently raked in $21,000 in front-end sales after spending $1,100 on ads.

In this episode of Two-Brain Radio, you'll learn all about what it was like to grow a gym from a backyard side hustle to a thriving business and how patience pays off when it comes to the Two-Brain Marketing plan.

Links:

https://www.tribemvmnt.com.au/?fbclid=IwAR0M7sUU6cVZ6cMLkWjS5zAcrVMAf_nlE40iJ-wi7B3kYKnzhodxfjl_RaA
https://foreverfierce.com/

Contact:

Instagram: @tribemvmnt

Timeline:

3:05 – A brief history of Tribe Mvmnt.

6:38 – Starting a personal-training business in the backyard.

8:49 – Growing the backyard gym: Kettlebells, tractor tires and kegs from the local pub.

10:31 – Moving into an actual gym.

11:10 – Words of wisdom: Don’t borrow money for equipment.

14:34 – 6:30 p.m.: Train a client. 8:30 p.m.: Have a baby. 

17:00 – Why you should always hire from within. 

19:09 – Pre-Two-Brain: No job descriptions and no contracts.

23:09 – When the growth stops: “It’s time to make a change.”

24:42 – Skeptical at first: “Flat-out resistance” to Two-Brain Incubator lessons.

27:57 – Putting in the work … 

31:17 – … and watching it pay off.

34:15 – During No-Sweat Intros: “Shut up and listen,” and sell clients what they want.

36:48 – Dealing with objections to price.

39:49 – The importance of putting the right person in the sales seat.

43:19 – The results of the ad campaign: 70 leads, 31 No-Sweats and $21,000 in front-end revenue ($14,000 profit).

46:31 – Don’t be afraid when the leads dry up.

48:35 – And don’t be afraid to invest.

Two-Brain Radio: From "Coasting Along" to Serious Growth With Teegan Webb

When Teegan Webb opened SkyBox boxing studio with her husband just over two years ago, her only goal was to have a cool job. They were making ends meet, but not growing or doing any real marketing. After they joined the Two-Brain family, they launched their first ad campaign, turning $380 in ad spend into $8,500 in front-end sales.

In this episode, you'll learn how Teegan caters to both competitive boxers and everyday athletes just looking to get fit, how she boosted revenue with targeted ad campaigns and how she learned to balance keeping the roles and tasks she loves with delegating low-value tasks to others.

Links:

https://www.skyboxstudio.com.au/
http://affiliateguard.info/

Contact:

Instagram: @skyboxstudiogeraldton

Timeline:

4:47 – Turning a passion for fitness into a job.

6:08 – SkyBox Studio at a glance: kids programs, boxing, PT and more.

7:48 – How to cater to both competitive athletes and everyday clients just looking to get fitter.

10:47 – Pre-Two-Brain: Making ends meet, but with no real sense of direction.

13:13 – Revolutionizing SkyBox marketing: from simple word of mouth to targeted campaign strategies.

15:56 – On-ramp for boxing: a six-week package. 

17:54 – Discovering a love for lead nurturing.

20:41 – The lead-nurture process: phone calls, No-Sweat Intros and puppies.

23:50 – Running a business with your spouse.

26:04 – From cool job to serious business.

Two Brain Radio: How Jill Glasenapp Turned $650 Into $8,400 Through Advertising

Jill Glasenapp joined the Cobra Command CrossFit team as a coach at the gym's two-year mark and bought in as a partner six months later.

Though she'd already put systems in place before joining the Two-Brain family, she knew she needed help growing the business. The lessons she learned in the Incubator, she said, helped her learn how to step out of low-value roles and start working on the business instead.

Now in its fourth year, Cobra Command has a well-refined sales and lead-nurture system in place and has grown its membership from around 150 to 200-plus members.

Links:

https://cobracommandcrossfit.com
https://fortimedesign.com

Contact:

jill@cobracommandcrossfit.com

Timeline:

4:25 – Gym names and comic-book nerds.

5:10 – The journey from coach to co-owner.

6:36 – Negotiating a buy-in.

7:32 – Why mentorship?

8:21 – Discovering the Kingmaker Equation.

9:20 – Learning how to target the right audience.

10:43 – Standing apart as a famiy-centric gym.

11:56 – The lead-nurture process.

13:39 – Training your staff for sales: role playing is key.

16:15 – How to turn a facility tour into a sales strategy.

18:26 – Pitching the best fit for the client.

20:02 – From two or three No Sweats a week to 20.

21:16 – Maximizing location. 

23:16 – The key to success? Stocking the team with the right people.

Two-Brain Radio: Converting More Clients With John Franklin and Mateo Lopez

In this episode of Two-Brain Radio, we're taking you inside the 2019 Two-Brain Summit with a talk given by digital marketing mentors John Franklin and Mateo Lopez.

The theme of the talk is this: Know your numbers. John and Mateo will walk you through how to calculate a marketing budget, what it costs to acquire a new member and what to do when you have that information.

They discuss the concept of losing money to make more money, the advantages of digital marketing and the secret "get-rich-quick" tactic most gym owners are leaving on the table.

Links:

https://foreverfierce.com

Timeline:

2:41 – What is good marketing?

5:30 – An effective marketing funnel in action.

7:51 – The era of “build it and they will come” is over.

11:29 – A glance at marketing trends in other industries.

12:53 – In the fitness industry, we have to spend more to compete.

14:54 – How Netflix, Dollar Shave Club and the grocery store lose money to make money.

22:19 – ClassPass and Groupon: Why discounted leads aren’t the best strategy in the long run.

28:13 – Doing the math: What do you need to pay to get a new customer?

29:35 – Calculating your marketing budget.

30:22 – Calculating the lifetime value of a client.

31:57 – What’s your target profit?

32:51 – What are your expenses per client?

35:00 – As you grow, you can spend more on marketing.

36:44 – The effectiveness of digital marketing.

39:32 – The One Weird Trick to Get Rich Quick!

44:16 – Speed matters.

52:29 – You’re never done nurturing. 

Two-Brain Radio: Good Debt vs. Bad Debt With Clay Ferrer

On this episode of Two-Brain Radio, Greg Strauch speaks with Clay Ferrer, Founder and CEO of Rigquipment Finance, a lender that specializes in boutique fitness facility financing.

Clay—a passionate CrossFit coach in his own right—talks about the difference between good and bad debt, why you might take on debt for purchases and reserve cash on hand versus paying up front, and why the best time to take on debt is when your business is already in a good place.

He explains the different forms good debt can take—such as the purchase of hard assets—and how to maximize ROI on those investments from Day 1. He also discusses the bad-debt pitfalls gym owners should avoid.

Finally, Greg and Clay discuss Riquipment's exciting partnership with Two-Brain Business, which allows gym owners to finance the Incubator.

Links:

https://rigquipment.com
https://www.uplaunch.com

Contact:

info@rigquipment.com
571-933-8339

Timeline:

4:26 – From investment banker to the financial services sector. 

7:46 – Watching the CrossFit Games hung over on New Year’s Day and finding a gym via windshield flyer.

9:36 – From athlete to coach to entrepreneur: The birth of Rigquipment.

11:47 – Taking on debt for a purchase vs. paying up front. 

14:42 – Defining good debt.

20:06 – The benefits and dangers of business credit cards. 

23:00 – When to take on good debt. 

25:44 – Looking at the ROI of a good-debt purchase.

30:54 – Defining bad debt—going beyond the credit card.

31:37 – Merchant cash advances: just a BandAid.

33:22 – Short-term working capital loans: It’s a (interest) trap!

39:00 – Financing the Two-Brain Business Incubator with Rigquipment = good debt.

Two-Brain Radio: Incredible Client Success with Eden Watson

In this episode of Two-Brain Radio, Two-Brain founder Chris Cooper speaks with Two-Brain client success manager Eden Watson—aka "the right brain of Two-Brain."

As client success manager for Two-Brain Business, Eden is responsible for maintaining Two-Brain client relationships and increasing client LEG, or length of engagement, and in this podcast, she explains exactly why gym owners need someone in that role and how to get started with a CSM.

She breaks down some of the intrinsic characteristics necessary of a good CSM—empathy, tech-savviness and attention to detail—and illustrates how the role might evolve from simply managing Bright Spot Friday posts a couple hours a week to a full-time role overseeing the client journey and tracking and increasing LEG.

Links:

https://www.sendoutcards.com/app
http://affiliateguard.info/
https://www.amazon.com/Founder-Farmer-Tinker-Thief-Entrepreneurs-ebook/dp/B07QH85HSX
https://www.uplaunch.com

Contact:

eden@twobrainbusiness.com

Timeline:

3:55 – What is a client success manager (CSM)? 

6:57 – What does a CSM do? 

8:14 – Characteristics of a great CSM.

11:34 – The evolution of the CSM role. 

16:00 – Why do you need a CSM? Why not just do it yourself? 

23:17 – The tools you’ll need to empower your CSM.

30:01 – Steps you can take today to increase client length of engagement.

Two-Brain Marketing Episode 15: Dr. Ashley Mak

Today we are joined once again by Dr. Ashley Mak, physical therapist and owner of Hudson River Fitness in Hoboken, New Jersey.

Through a detailed marketing and email nurture campaign, Ashley signed 50 paying clients in just the single month between when he signed the lease in December 2016 to when he opened the doors in January 2017.

Since then, he's continued to streamline and develop his sales and marketing tactics, spending roughly $1,300 a month on ads and generating $7,500 in front-end sales.

In this episode, Ashley shares every step of his sales process from his text and email nurture campaigns to the scripts he gives his sales team. You'll also learn how he uses role-playing to hone No-Sweat Intro consultations for the best sales outcome.

Join us to learn strategies to improve your sales process and turn more leads into clients.

Links:

https://www.hudsonriverfitness.net/
https://incitetax.com/

Contact:

ashley.mak@twobrainbusiness.com

Timeline:

2:05 – Intro to Ashley Mak.

8:15 – How Hudson River Fitness got 50 contracted clients before opening the doors.

14:24 – Differentiating Hudson River Fitness from other local gyms and developing a founders deal nurture sequence.

19:27 – Hudson River Fitness’ ad sequence and nine-touch point system. 

21:11 – Letting go, learning to delegate the sales process and writing scripts.

26:37 – Being a filter in the “noisy world of health and fitness.” 

28:50 – Training your sales staff.

29:36 – Using the No-Sweat Intro as an information-mining opportunity: the Discovery Phase.

30:52 – Making an emotional connection. 

33:01 – Identifying objections ahead of time. 

37:21 – Training your sales staff through role play. 

43:13 – The key to success: Ask for help.

Josh Martin is a visionary who coaches fitness.

You can hear his whole coaching story here, and his theory on building coaches to be your strategic advantage here.

Josh is one of the most popular mentors on the Two-Brain team, and he leads the Coaching speakers' panel at the 2019 Summitin two weeks. 

At the Summit, Josh will make a "big reveal": a new way to think about coach development in your gym, and some incredibly valuable tools to help build your system, develop your coaching staff, and guide them to meaningful careers in fitness.

Josh develops coaches in degrees. In this episode, he walks host Greg Strauch through the six degrees of coach development.

Way back in the day that you know, there was this idea that if you are just a excellent coach, you know, you, you'd be the best coach ever and everything is going to work out all right with your business. And so it was like this idea that excellence in coaching was tied to excellence in business and we know that's not true. Being excellent in coaching is in no way related whatsoever to being excellent in business.And so what we saw over the years, especially as excellence in business was pursued, is the pendulum kind of swung to where we were focused on a lot of the business side of things and that's not a bad thing at all. I think that that is incredibly important for the sustainability of the whole system. But what we have to remember too as owners is that our coaches are actually the ones delivering the very service that we're selling. And so if we neglect to develop them and continually develop them and make them better and better and offer them a chance at a meaningful longterm career, then all of a sudden we're delivering a product that is just not worthwhile. And so that's really where the impetus for this having a structure surrounding this came from.I really see that there is a tremendous gap for developing your coaches in a is in a simple streamlined way. I think that there is a tendency to try and over complicate things and make it seem way more challenging and robust than it probably should be.

Josh's Six Degrees of Coaching, in a nutshell:

First Degree Coach: The one on one coach that is following a template or a script. This coach is basically leading new members through an OnRamp program, or getting them ready to train with you.

Second Degree Coach: "Instead of just coaching people one on one, now we're going to resource them with how to deal with a group. So we're teaching a group from a template or a script with structure."

Third Degree Coach: "Now we're actually going to go back to one on one, but we're going to introduce elements of program design." This coach is a well-taught personal trainer who can lead a group by following a class plan, too.

Fourth Degree Coach: "As you graduate up to the next level, we're just layering on a little bit more complexity so there's a little bit more responsibility on behalf of the coach. So we're still going to allow them to oversee elements of program design. But now we're going to take this over an entire group population." This coach learns to program for groups, based on historical results and data.

Fifth Degree Coach: "What we would term the head coach or the director of training for an entire facility. They're assessing and evaluating the coaching staff. They are responsible for delivering continuing education in a very structured way. They would also be responsible for onboarding new coaches. They gather and assess this data so that we can use it to drive current and future programs. They're looking at innovation and adapting that to their gym."

Sixth Degree Coach: "A r