liftoff

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Highly regarded by many as this generation’s Michael Jackson, Chris Brown has without a doubt joined the ranks of many legends, like MJ, but for the “Iffy” singer, he personally admits that he could not do it better than the entertainer who has inspired what he does today, but there is also no one that is doing it like CB.

With an exclusive and personal invite to pull up to his crib, the L.A. Leakers Justin Credible and DJ Sourmilk sat with Brown to discuss everything about his forthcoming album ‘Breezy,’ fatherhood, what he’s learned along the way in his career, and some of his proudest moments.

Brown has been in the game for more than 15 years, and believe it or not, the super performer still hears “no” for ideas and projects that he wants to be a part of.

Surprisingly, Brown admits that he feels overwhelmed by the number of opportunities that he doesn’t get to pursue because no one will support them or believe he can do it. As this has been a learning and growing process for Chris, he also tells the Leakers that he used to delete comments off of his social media account for nearly two years. A lot of Chris’ accomplishments can’t be looked over and for him to continue to run into obstacles at this stage in the game, really is an inspiration for those who are coming up because Chris has proved that everything is about timing.

Reflecting on some of his career moment highs and great memories, Chris talks about his experience opening up for Beyonce back in 2007. While naming her as the GOAT, the singer shares everything he learned from watching Bey perform, including stage production and intricate details. Chris Brown goes on to discuss how Busta Rhymes and Lil Wayne hopped on “Look At Me Now,” answers a few intimate fan questions, names his hip-hop Mount Rushmore, and much more.

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The L.A. Leakers Justin Credible and DJ Sourmilk have had witness to the rise of Louisville’s own Jack Harlow.

From the three-peat freestyles, the 24-year-old rapper has delivered on the LIFTOFF series, to his now sophomore album release, the moment of Harlow has not gone unnoticed for the Leakers, and it has not gone unnoticed by the artist himself.

Pulling up on the Leak Show, following his third appearance a part of the freestyle series, Jack Harlow spoke with Justin and Sourmilk about just how much his life and career have changed since he last spoke with the two co-hosts.

Discussing how he continues to remain grounded, the “First Class” rapper admits that he never wants to detach from the moment of his career success because he still remains solid due to his close friend circle and family.

As this circle continues to expand, Harlow also speaks on his developing friendship with his ‘Come Home The Kids Miss You’ featured artist Drake. As Drake and Harlow have recently gone viral during the 2022 Kentucky Derby, Jack reveals that their genuine friendship has come out of them working together and getting to know each other outside of industry connections.

Jack Harlow goes on to speak on his Met Gala experience, shares his reaction to Kendrick Lamar co-signing his early childhood rap videos, and much more.

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Cleveland’s own Doe Boy recently brought his energy to the L.A. Leakers Freestyle series, when he spit bars over the late legend Tupac Shakur’s "Ambitionz Az a Ridah" instrumental, and now the rapper is talking about his latest release ‘OH REALLY’ with Justin Credible and DJ Sourmilk.

Doe chops it up about manifesting his success coming out of Cleveland, Ohio and signing with Future, shares that LeBron James changed his life, hints that he has unreleased collabs with Drake, and much more.

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LaRussell recently set off his inaugural L.A. Leakers freestyle and while we got just a glimpse of what the Bay Area native has to offer.

Speaking with Justin Credible and DJ Sourmilk, the independent rapper shines during his conversation where he talks about his passion and strategy behind his come up. As the 26-year-old emcee has made a name for himself by centering his talent and creativity on his fans, family, and community. The fully-independent LaRussell presents opportunities for his supporters to be a part of his journey as he explains his inspiration for his ground-up focus with in-house record production, publishing, merch production, delivery, and much more. Inspired by the late Nipsey Hussle’s $100 album efforts, the “Again” rapper looks to build community through music and business by allowing his fans to monetize off of his musical endeavors.

As LaRussell first experienced a heightened sense of attention after going viral for a released freestyle, which saw the likes of Meek Mill sharing his content, the rapper admits that he learned valuable lessons about labels and even offered valuable advice for independent artists as he says to look towards people who want to work with you, rather than a deal.

LaRuseel goes on to share that there hasn’t been an opportunity for independent artists to reach mega levels of success, such as career heights like Drake, he talks about his inspirations in the game, being a part of a Bay Area three-generation song with E-40 and P-Lo, and much more. 

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Benny The Butcher tapped in with the L.A. Leakers Justin Credible and DJ Sourmilk to chop it up about his forthcoming album 'Tana Talk 4.'

While the rapper has seen a pushback with his album efforts, the J. Cole assisted "Johhny P's Caddy" is a warm-up to the drop. Butcher shares with the Leakers how the collab came together and what we can expect on the Empire-backed album.

Benny The Butcher also goes on to speak on not being included on 'Donda,' and much more. 

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Murda Beatz has had the game running up for the past few years and the Canadian native is back with his new single “One Shot” featuring L.A.’s own Blxst and the incredible Wale.

Speaking with Justin Credible and DJ Sourmilk of the L.A. Leakers, Murda chops it up about his earliest inspirations to him now having some of the biggest records today. Murda shares that the massive hit “Motorsport” was not only a record an unknown artist initially passed on, but the track is definitely his hardest beat he’s created.

As “One Shot” serves as a lead single, Murda shares that there’s more in the works as he’s looking toward releasing a possible project. The super-producer also shares that he has at least 50 tracks sitting in the vault that are unreleased but ready to go. Murda goes on to share his dream collab which features Drake, Kanye, West, and Jay-Z, names his Producer Mount Rushmore, and much more.

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Blocboy JB just set the LIFTOFF show with his recent L.A. Leakers freestyle #128 and the Memphis native doubled back to chop it up with Justin Credible and DJ Sourmilk about his new project ‘Bacc 2 Da Bloc.’

Tapped in with the Leakers, Blocboy also had Tay Keith pop in to the studio and the duo talked about their organic chemistry in the studio and the focus that JB has put in not only his work but into his personal relationships as well. Blocboy also flexes his skills on the court and says that he can make any roster in the NBA. CMG honcho Yo Gotti also surprise dropped in on the interview to gift Blocboy a custom chain.

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19-year-old NLE Choppa is definitely on top of the world right now. With his new album ‘Me Vs. Me’ currently heating up, a viral L.A. Leakers freestyle under his belt, and a new baby on the way, the Memphis native has a lot to be grateful for during this time.

Speaking with L.A. Leakers Justin Credible and DJ Sourmilk, Choppa details how his past experiences have not only shaped his life now but has played a huge part in the music he makes today. As ‘Me Vs. Me’ is a reflection of Choppa’s growth from a 16-year-old to now, the rapper explains his decision for the album’s title was in response to using his past and human experiences as a guiding light. Choppa tapped Young Thug, G Herbo, Moneybagg Yo, and Polo G for features on his album and shares that his work with Polo G is the most organic, and the two have conversations about continuing to carry rap into the future.

As the father-to-be has been open about his health journey and sobriety, the rapper admits to the Leakers that he once had troubles recording in the studio because of his addiction habits that would hinder his stamina in the studio.

Choppa goes on to share that his dream collab is with Drake and how he paid homage to one of his biggest inspirations, Tupac, with a collaboration with Quincy Jones’ son QD3.

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Russ recently released his album ‘Chomp 2,’ which the rapper has been calling ‘the album of the year.’ The project dropped back on December 8th and includes features and production from 9th Wonder, The Alchemist, Snoop Dogg, Big Sean, Styles, P, Papoose, Lloyd Banks, Jadakiss, and more. ’Chomp 2’ marks Russ’ 14th studio album and is the follow-up to his November 2020 EP, ‘Chomp.’

While in Los Angeles, Russ stopped by the Power 106 studios for the Liftoff show with Justin Credible and DJ Sourmilk to discuss the new project, his “favorite” and “best” top five, the inspiration behind his hustle, and much more.

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Common recently set hip-hop on fire with the impeccable freestyle he destroyed on the LIFTOFF with Justin Credible and DJ Sourmilk. What seemed to be a surprising reminder of the art of rhyme for many, the nearly 8-minute freestyle was merely easy work for the coveted rapper.

Freestyle 119 went completely viral with hip-hop fans and notable peers of the veteran rapper praising his prowess when it comes to precision and off-the-dome delivery. Doubling back to break down the lyrical content for the L.A. Leakers Behind The Bars segment, Common highlights some of his favorite moments from the freestyle and which bars he wanted to make sure everyone paid attention to.

Common shares why he chose to spit over the iconic "Livin' Proof" and "Incarcerated Scarfaces" tracks, comments on people saying he's "slept on," how the leakers continue to honor the tradition of hip-hop, and much more. 

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The Los Angeles homebase tapped in with the L.A. Leakers Justin Credible and DJ Sourmilk. Speaking on giving the city what they wanted, Blxst and Bino Rideaux discuss their latest collab, with second installment in their 'Sixtape' series.

"Sixtape 2' features the tight chemistry and top tier work that the pair have been churning out over the years as both Cali natives have worked to perfect their craft. While both artists admit that they are still on the come up, Bino and Blxst share their gratitude for the success they have garnered with a XXL Freshmen feature and ROlling Loud appearance. The two also share that there is more where the 'Sixtape 2' offering came from because there is much music to look forward to that's already in their vault.

Bino and Blxst go on to take a moment to reflect on the impact the late Nipsey Hussle had on their careers and personal life, as well as hinting at an upcoming documentary which follows the making of Sixtape 1 & 2, and much more.

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IDK ripped through his recent freestyle with the L.A. Leakers, where he called out some of his industry peers in the latest installment of the Justin Credible and DJ Sourmilk series. The DMV rapper returned to keep the same energy with an exclusive interview discussing how he's rewriting what a rapper should be with his newest project 'USEE4YOURSELF.' As IDK has held it down for the past 10 years in the game, he's learned a lot along the way and has steered away from wanting to gain recognition from his peers and he's stopped trying to make sense for those who are still catching up to his craft.

Coming through to the LIFTOFF show, the "Shoot My Shot" emcee details how he's actively working to bridge generations of hip-hop with collaborations with the late MF Doom, Slick Rick, and Jay Electronica. IDK believes that rap continues to be segregated, but he's hoping to show that hip-hop creativity isn't always one-sided, as the genre stands the test of time and has an undeniable impact on the culture.

IDK shares a surprise moment that happened while at a nightclub with Evan Ross and Offset, and he goes on to speak on his huge opportunity with a Nike deal, what he's learned about toxic masculinity, and whether or not he needed to change potential insensitive lyrics, and much more.

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Lil Tjay's climb to the top is steadily coming to fruition as the 19-year-old rapper has seen his status change overnight, so to speak, with the success of songs like "Calling My Phone". Popping in to the Power 106 studios to chop it up with the L.A. Leakers Justin Credible and DJ Sourmilk, the New York native didn't hold back on his assurance in himself and his craft.

Speaking on what he has in the works, as he's non-stop with new music, Tjay discusses how he churned out some popular features for his latest album, which includes appearances form Tyga, Saweetie, Polo G, and many more. The rapper also shares with the Leakers his writing process which usually focuses on him sharpening his writing skills, over freestyling.

As the self-proclaimed King Of New York, the 19-year-old also expresses that he's always believed in himself and called himself the GOAT before he was put on, and his friends and family can all co-sign his early beliefs. Tjay goes on to speak on New York rap competition, investing his money, and what's in store for his career. 

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In Part Two of his Mini Program Planning Series, Dolph outlines the steps to set goals, track program outputs vs outcomes, secure initial funding, and obtain sustaining funding. He also throws in a few out-of-the-box ideas to consider and shares a real-deal timeline for program planning.

 

Links:

Lean more about the MVP (Most Viable Product) in episode 106

 

*****Timestamped Highlights*****

(2:41) Outputs vs. outcomes, and examples that help you remember the difference

(6:13) How will you measure outputs and outcomes?

(7:13) Where are you going to put your collected data?

(9:00) Look close to home for your first source of funding

(10:52) An approach for sustainable funding that sets you up for success

(11:47) Can you earn some income?

(13:51) The long game: planned giving

(15:16) O-O-B idea #1: MVP (minimum viable product)

(16:00) The merits of the MVP approach  

(17:14) O-O-B idea #2: test it first

(18:49) O-O-B idea #3: outsource first

(20:04) True expectations timeline