300: The State of Google Ads (What's Changed and What's the Same)
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Show Notes:
We're officially 300 episodes in, so this week we're talking about the state of Google Ads, what’s changed, and where we’re at now six years after launching the podcast.
(4:52) Introduction to the topic - how Google Ads has changed since the beginning of PSP
(12:52) Limited ad status, the system flagging ads
Contact support for help, otherwise ignore if you’re getting volume.
(17:48) Perfect results are still possible, but you have to get creative
Phrase being looser sometimes means more exact match.
Phrase is sometimes like BMM or broad.
Using conversion value/cost aka ROAS a lot more. Conversions matter more now that we can’t see or control as many search terms.
(29:00) Unlucky Accounts - can’t see a lot of search terms
Some accounts are only showing 20% of search terms. That makes it hard to do good work.
(34:19) Impression Absolute Top Percentage
The crucial data column tells you exact where you’re at.
(41:10) Responsive ads bring volume
If you want volume, give into responsive ads.
(45:10) Weird Search Partners data
Keep an eye on this one if you see 90% of clicks or even 100%, unnaturally low CPC, and no conversions.
(47:58) Opportunity cost is the biggest loss
Start a Google Ads campaign or hire a professional. There's outstanding potential.
(51:29) Stop screwing up your Google Ads account
Managers are making too many changes. Have some patience. Strategies take time to develop. Give it at least 90 days or spend more money.
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