Are you looking for advice on how to grow and market your business, but worried you don’t have the budget?
Listen in to part two of this invaluable mini series and discover 5 more growth marketing tactics that cost absolutely nothing. Join Rob as he discusses the importance of the ‘related search’ function on Google and LinkedIn, how consistent content uploads can increase your following and reach and why you should never be afraid to put your prices up.
KEY TAKEAWAYS
- The ‘Related Search’ function on Google and LinkedIn can help you find new clients to work with. As soon as you have got one or two clients, search their name on Google or LinkedIn and the algorithm will suggest people who are similar to your existing clients. You want to get more clients who are already like your existing clients.
- You can also do ‘job title search’ on LinkedIn. LinkedIn is the only platform whereby you can search by job title. Once you have got a few clients from a specific industry, you can search for that job role on LinkedIn and find other people in your clients’ industry. Once you have found them, do not spam them. Find them, connect with them and write them a personal message.
- Consistent content marketing is underrated. Many people are not consistent with their content marketing, they do not stick with a regular upload schedule and leave their followers in the dark. It is better to do four pieces of content each week for months on end, than it is to do sporadic, inconsistent uploads.
- Start getting used to putting your content out there. Be consistent with creating new content and you will eventually build compounding momentum. This momentum will lead to higher engagement rates, new followers and an increase of likes and comments.
- Up your prices. If you up your prices, then the margin of your increased prices is almost 100%. You are already paying all of your overhead on your existing prices, if you put your prices up by 10% the majority of that is profit. As soon as you put your prices up you can potentially double your profits each time. Don’t be scared to put your prices up.
BEST MOMENTS
“Start handwriting your letters and you will get good results.”
“The related search strategy is really good for finding clients that are like your clients.”
“Big media companies are looking for articles on these breaking news subjects.”
“That can absolutely gain you reach, traction, new followers and new fans.”
[Business, mindset, entrepreneur, disruptors]
VALUABLE RESOURCES
https://robmoore.com/
bit.ly/Robsupporter
https://robmoore.com/podbooks
rob.team
ABOUT THE HOST
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”
“If you don't risk anything, you risk everything”
CONTACT METHOD
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979
disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com
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