Podcast Summary
Five cost-effective marketing tactics for disruptive entrepreneurs: Handwrite letters to ideal clients or affiliates and use related searches on Google and LinkedIn for cost-effective marketing strategies.
Being a disruptive entrepreneur involves thinking beyond the ordinary and finding new ways to tackle problems while still aiming for profitability. Rob Moore, the host of the Disruptive Entrepreneur Podcast, shared five cost-effective marketing tactics in this episode. The first tactic is handwriting letters to ideal clients or potential affiliates, which can make a strong impression and increase the chances of getting a response. Another tactic is utilizing related searches on Google and LinkedIn to find individuals similar to your current clients, expanding your network and potential customer base. By implementing these tactics, entrepreneurs can make a significant impact with minimal investment.
Finding clients through search strategies and personalized connections: Use related search strategies on Google and LinkedIn to find potential clients, connect with them personally, and consistently create valuable content to build trust and establish authority in your niche.
Leveraging a combination of strategies for finding clients and creating consistent content is key to growing your business. Firstly, using related search strategies on platforms like Google and LinkedIn can help you find potential clients in your industry. On LinkedIn, you can even search by job title to expand your reach. However, it's important to connect with these individuals in a personalized way and provide valuable content, rather than spamming them. Consistent content marketing is also crucial. While it may be tempting to go all out with content creation for a week or two, it's more effective to consistently put out content over a longer period. This not only helps to build trust and establish authority in your niche, but also increases your reach through shares and engagement. Additionally, don't hesitate to share valuable resources or partnerships with your audience. For example, if you're a watch collector and investor, sharing your trusted watch dealer with your followers can not only provide value to them, but also help grow your business through partnerships.
Consistency and focus are keys to growing social media presence: Stay consistent with content, repurpose across platforms, focus on a niche, and speak to ideal audience to build a clear brand identity and maximize reach on social media
Consistency and focus are key to growing your social media presence and building a successful online brand. Rob Moore shared his experience with using social media platforms like Broadwalk Group, email, and TikTok to reach a wider audience and engage with potential buyers and investors. He emphasized the importance of staying consistent with your content and repurposing it across different platforms to maximize reach. Additionally, Moore advised focusing on a specific niche and speaking to your ideal audience about that topic at least 80% of the time to avoid confusion and maintain a clear brand identity. The compounded growth from consistent content creation and the potential for viral engagement make social media a powerful tool for entrepreneurs and content creators.
Stay focused on your content niche and collaborate to expand your reach and grow your network: Consistently creating valuable content in a specific niche makes it easy for ideal clients to understand your offerings. Collaborations, like email exchanges and co-hosting events, help expand reach and add value to subscribers.
Creating and consistently delivering valuable content on a specific theme is essential for attracting and engaging your ideal clients on LinkedIn. By staying focused on your content niche, you make it easy for people to understand what you offer and connect with you in areas where you can mutually benefit. Additionally, collaborations are an effective way to expand your reach and grow your network. Email collaborations, for instance, allow you to introduce your audience to other professionals or businesses and vice versa. This not only helps both parties grow but also adds value to your subscribers. Another collaboration method is co-hosting live events, such as Facebook Lives or Clubhouse rooms, where you can team up with others in your industry to discuss relevant topics and share expertise. Lastly, consider exploring exclusive opportunities, like being part of a premium program or being hand-picked for a pilot project, which can provide additional benefits and enhance your professional reputation.
Join the Supporter Program for Exclusive Benefits: Support the program for exclusive discounts, deeper community engagement, and access to high-quality business content for a small monthly fee.
By becoming a supporter of the program, you not only get exclusive discounts and early notifications, but also access to deeper community engagement through meetups, supporter dinners, WhatsApp groups, and exclusive content. The supporter program offers high-quality business and entrepreneurship content for a small monthly fee, with the gap between free and paid content continuing to widen. Additionally, capitalizing on breaking news and trends can significantly increase reach and gain new followers. So, join the community by visiting bit.lyforward/robsupportawithacapitalr, and don't forget to share your Clubhouse username in the Disruptive Entrepreneur Facebook group. Remember, the size of your following isn't everything, but consistent, high-quality work is essential for growth.
Engage, Connect, and Increase Prices for Business Growth: Engage with communities, form collaborations, and use social media to share usernames. Upping prices can double profit margins. Read 'I'm Worth More' for insights on self-worth and pricing. Utilize low-cost and free marketing strategies for business growth.
Engagement and connection are essential aspects of growing a business, and increasing prices can lead to significant profit margins. The speaker encourages listeners to engage with their communities, form collaborations, and use social media platforms to share usernames. He also emphasizes the importance of upping prices to double profit margins, and shares his personal experience of increasing prices leading to sold-out products. The speaker also encourages listeners to read his book "I'm Worth More" for further insights on self-worth and pricing. Throughout the episode, the speaker discusses various low-cost and free marketing strategies, and invites listeners to tune in for more episodes on The Disruptive Entrepreneur podcast.
Join Rob Moore for daily business inspiration on Clubhouse: Rob Moore offers energy, enthusiasm, inspiration, motivation, and resources to help you start and scale your business during challenging times. Join his daily rooms on Clubhouse to take risks and seize opportunities for growth.
Rob Moore is a passionate and supportive entrepreneur who is dedicated to helping others start and scale their businesses during these challenging times. He recognizes the struggles many people are facing due to COVID, lockdowns, and homeschooling, and he aims to provide energy, enthusiasm, inspiration, motivation, and even a "kick up the ass" to those in need. Moore is actively running daily rooms on Clubhouse and encourages everyone to join him there, as he offers valuable insights and resources to create income and make a difference. Remember, if you don't take risks, you risk missing out on opportunities for growth and success. So, don't hesitate and join Rob Moore in Clubhouse to start your journey towards creating a successful business and making a positive impact.
